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National Research Group

Market research and strategy for entertainment

Market Research Senior Executive - Technology & Lifestyle Practice

Strategy & Management ConsultingUpdated on Nov 10
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • A three-year BA/BSc degree in Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics, or a related field.
  • At least two years of market research or consumer insights experience is preferred, ideally across quantitative methods such as trackers and custom surveys and qualitative methods such as focus groups and in-depth interviews.
  • Be genuinely interested in investigating why consumers behave as they do and seeking information to understand them.
  • Use creative and collaborative approaches to solve problems and address issues.
  • Be comfortable working with structured and unstructured data to identify trends and insights.
  • Be proactive and self-motivated in completing work and anticipating next steps.
  • Have strong written and verbal communication skills and communicate clearly and succinctly.
  • Pay close attention to detail and ensure quality control in research and reporting.
  • Manage time and competing priorities to meet deadlines and stay organized across projects.
  • Work collaboratively within and across teams, welcome feedback, and contribute to team tasks.
  • Have an interest in learning about technology and/or lifestyle sectors and staying informed about industry developments.
  • Have experience using AI tools and thoughtfully consider how AI can enhance insight work.
  • Familiarity with statistical significance testing, correlation analysis, multivariate analysis techniques such as cluster or segmentation analysis, conjoint analysis, or discrete choice analysis is desirable; experience with statistical packages such as SPSS or Q is a plus.

Responsibilities

  • Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, fieldwork, data analysis, and storytelling.
  • Contribute to projects that may include brand studies, messaging and positioning evaluation, market sizing, and segmentation.
  • Help drive quality control throughout the research lifecycle, including checking survey programming logic, proofing questionnaires, checking numbers, and proofreading reports and presentations for accuracy.
  • Partner with internal and external operations teams, including programming, fieldwork, facilities, moderators, and data processing, to move projects forward on stringent timelines.
  • Translate data into clear, actionable insights and recommendations through visual, creative, and story-driven reports.

Desired Qualifications

  • Experience with market research or consumer insights, ideally across both quantitative methods such as trackers and custom surveys and qualitative methods such as focus groups and in-depth interviews.
  • Experience visualizing data with tools such as AI builds, Excel, PowerPoint, Google Docs, and Google Slides.
  • Familiarity with statistical significance testing, correlation analysis, multivariate analysis techniques such as cluster or segmentation analysis, conjoint analysis, and discrete choice analysis.
  • Experience with statistical packages such as SPSS or Q.

About the Company

National Research Group

Market research and strategy for entertainment

National Research Group provides market research and strategic consulting for the entertainment and technology sectors, focusing on film, gaming, and streaming. It uses surveys, focus groups, and data analysis to deliver custom and syndicated research plus advisory services that guide product development, marketing, and strategy. It differentiates itself by combining cross-industry insights with tailored and standardized research and hands-on strategic advice that links data to concrete actions. Its goal is to help studios, game developers, and streaming platforms make better decisions in a competitive entertainment landscape.

Company size
201-500
Company stage
Acquired
Total funding
Not listed
Headquarters
United States
Founded
1978

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