Senior Product Marketing Manager

Senior Product Marketing Manager

Location: Remote, New York City, or Oakland, CA

Role type: Full-time

Visa sponsorship: Not available

Recidiviz is thrilled to be hiring a Senior Product Marketing Manager to join our External Affairs team! We're a small, fast-moving group that is changing the narrative about what is possible in the criminal justice system. That's where you come in. We’re looking for a strategic storyteller who can define how corrections agencies understand what Recidiviz builds, and who wants to change what government expects from its software along the way. You'll build demand for technology that keeps agencies in control, keeps pace with innovation, and is measured by the change it creates: safer communities, happier staff, and more people thriving after release.

About us

Recidiviz is creating safer, healthier communities by improving outcomes for people in the criminal justice system. We build technology to reduce the number of people in prison and to help criminal justice leaders embrace data-driven decision-making.

Using software tools and thoughtful product design, we've been able to safely and permanently reduce incarceration and improve outcomes. We work side-by-side with leaders of the criminal justice system, people in prison and on supervision, and ecosystem partners to build a better path forward. In addition to the revenue we earn from state partners, some of the most respected philanthropists and foundations support our work.

People who succeed at Recidiviz lead with kindness and humility, assume good intent, learn from failure, and fix problems when they see them. They are excited to work arm in arm with government leadership and staff to improve outcomes. They are great listeners. They build deep relationships with and empathy for the people we work with and the people who our mission serves, even when those two groups feel at odds.

About the role

As Senior Product Marketing Manager, you'll own the product narrative and messaging for Recidiviz's corrections products and services, including our offender management system (OMS) modules and policy analytics offerings. You will build a deep understanding of the people who decide when and how to modernize agency technology: corrections directors, deputy directors, CIOs, and procurement leaders. You'll decide how to reach them and shape how they understand what we build and why they should care.

You're not just positioning Recidiviz products. You're shifting what the market expects from corrections technology, building demand for flexible, modular infrastructure, better contracts, interoperability, open standards, and iterative delivery.

The same is true for AI. Corrections leaders are being pitched AI from every direction, and the space is shifting fast. You'll help them pursue AI innovation and responsible AI together: building demand for tools that are safe, transparent, and accountable, helping buyers ask the right questions about every AI opportunity in front of them, and giving them the confidence to move forward even as the landscape changes.

You'll report to our CMO. Travel within the U.S. is required roughly once a quarter, to industry conferences and Recidiviz events.

Core responsibilities

• Own the product narrative: Build the positioning and messaging frameworks for our corrections products and services, so decision makers understand what each tool does and why it matters to them. Make the product story on recidiviz.org clear and compelling for that audience.
• Reshape how the market buys: Develop and lead a strategy to move corrections technology procurement away from long, rigid contracts and toward flexibility, interoperability, modularity, and open standards. Map the industry groups, associations, and individual voices that shape how agencies think about technology, and equip them to carry a new standard forward.
• Make outcomes the measure: Set the expectation that corrections software should drive results, not only track activity. Turn evidence from our partner states into impact narratives and case studies that are specific, credible, and hard to ignore.
• Set the standard for responsible AI: Build demand for AI that is both innovative and safe. Create frameworks, buyer questions, and content that help agency leaders evaluate AI opportunities from any vendor, and feel confident making decisions in a fast-moving space.
• Launch what we build: Partner with Product and our go-to-market teams to plan and run launches for new products and features, with consistent messaging from first announcement through adoption.
• Lead market intelligence: Track the corrections technology landscape and make sure our teams can articulate Recidiviz's differentiation clearly and accurately.
• Prepare the story for the stage: Own the product narrative talk at our annual Partner Summit, and create the talks, workshop submissions, and materials we bring to industry conferences.

Wild success

Here are a few things you might accomplish in your first year at Recidiviz that would demonstrate wild success in this role:

• The market speaks a new language of outcomes: Corrections agencies and vendors alike start describing their work in terms of the results it drives, and you hear your framing echoed in conference talks, trade coverage, and vendor marketing.
• Agencies start buying differently: Agency leaders ask for outcomes, interoperability, and modular, iterative delivery, rather than a decade-long list of fixed requirements.
• Buyers ask sharper questions about AI: Agency leaders use your frameworks to evaluate AI tools, and responsible AI requirements show up alongside innovation goals in how they scope and buy technology.
• Our teams reach for your work first: The narrative, case studies, and competitive positioning you build become the materials our teams use instinctively in every conversation with an agency leader.

Minimum qualifications

• Strategic, market-level thinking: You've shaped how a market or category thinks, not only how a single product is described.
• Exceptional writing and storytelling: You distill complex products and evidence into clear, precise, and defensible messages that move senior decision makers to act.
• Enablement that teams actually use: You've partnered closely with account management and sales teams to understand what they need in the room, and created pitch materials, demos, and case studies that help them win and grow partnerships.
• Influence through others: You know how to build momentum through coalitions, associations, and trusted voices, and you're comfortable working across a range of stakeholders diplomatically.
• Ownership and judgment: You're a self-starter who sets direction, works well in a small team, and drives work to completion with little oversight.
• 7+ years of marketing experience, including positioning complex B2B or B2G products for senior buyers.

Preferred qualifications

• Experience marketing to government, especially state agencies
• Familiarity with public sector procurement, RFPs, or the modernization of legacy enterprise systems
• Experience mentoring or developing other marketers
• Experience working in a fast-moving startup environment
• Personal or professional experience working with the criminal justice system

Compensation

Compensation is standardized based on roles and responsibilities. We encourage you to share your realistic base salary compensation need. 

What we offer

• Effective, extremely thoughtful colleagues, working together on a mission that matters
• 90% medical, dental, and vision insurance coverage for you and your dependents
• Flexible time off, including 20 days of PTO, 3 days of paid volunteering time, and 13 paid holidays per year
• 401(k) retirement plan with 5% company match and no vesting period
• 12 weeks of paid parental leave
• Complimentary One Medical membership (availability based on location)
• Partnership with Carrot to provide employees with inclusive fertility and family-forming benefits, as well as a small but growing number of hormonal health and gender-affirming care benefits
• Monthly ClassPass credit for personal wellness
• Free mental health support via Talkspace
• Well-located offices in Oakland and Manhattan, with the flexibility to work remotely or go into either office as you choose
• An annual company offsite and other ad-hoc gatherings
• All the exhilarating challenges and stretch opportunities of a tech startup, combined with the mission-driven heart of a nonprofit

More about Recidiviz

Recidiviz was an all-volunteer effort until early 2019, when Clementine, Andrew, and Joshua founded the organization. Since then, we've built an A-team of software engineers, designers, product managers and domain experts, from companies like Google, Apple, Dropbox, Opower, and Sidewalk Labs. Recidiviz was part of Y-Combinator's 2019 class and has received support from some of the most respected philanthropists and foundations, including Ford Foundation, Mackenzie Scott, Schmidt Futures, Arnold Ventures, Chan Zuckerberg Initiative, and the Mozilla Foundation.

Today, Recidiviz works with (and earns revenue from) over 20 state partners, big and small, red and blue, and touches over 46% of the country's incarcerated population. We have helped to get hundreds of thousands of people out of the criminal justice system, safely and equitably. In addition to partnering with state Departments of Corrections, Recidiviz collaborates with and learns from partners, from organizations like the Correctional Leaders Association (CLA) to community based organizations and people directly impacted by the justice system, whose perspectives guide our work.

To learn more about how we do what we do, check out our 2025 Year in Review, read some press coverage, or watch our TED Talk. And if you're really keen to see our work, you can dive into our Github :).