Full-Time
Lifecycle Marketing Consultant
Right Side Up
51-200 employees
In-house marketing talent for growth
No salary listed
Austin, TX, USA
Remote
Remote role based in Texas; must be eligible to work in the United States.
 Growth & Marketing (1) |
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- Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
- Experience building and scaling lifecycle programs across multiple channels
- Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
- Experience with segmentation, personalization, and automation best practices
- Ability to analyze performance data and translate insights into action
- Strong collaboration and communication skills
- Comfort working across different industries, products, and customer journeys
- Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
- Build and optimize email, SMS, and in-app messaging programs
- Design and implement automated journeys, triggers, and segmentation strategies
- Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
- Analyze campaign performance and continuously optimize based on engagement and revenue metrics
- Create and manage campaign calendars and testing roadmaps
- Ensure data integrity and proper tracking across lifecycle channels
- Translate insights into actionable recommendations to improve customer lifetime value
- Experience with SMS or push notification channels
- Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2016
Get referred to Right Side Up
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 2026 hiring shows active demand across growth and creative consulting.
- Catch partnership broadens freelancer benefits, strengthening contractor recruiting and retention.
- Expanded 2026 offerings in GEO and marketing ops increase wallet share with existing clients.
What critics are saying
- Super Group controls 60% after 2023 approval, limiting independence and employer-brand credibility.
- 21 open roles in August 2026 signal delivery strain or aggressive utilization requirements.
- Client churn hits fast if performance attribution slips during 2026 market tightening.
What makes Right Side Up unique
- Marketers-in-residence model embeds senior talent inside client teams without agency overhead.
- 2026 careers show breadth: growth, lifecycle, affiliate, SEO, analytics, and creative.
- Remote U.S. team and named enterprise clients, including DoorDash, Uber, Stripe, Tabasco.
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Company News
Super Group gets green light to acquire Right Side Up.
Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.