Senior Creative Lead

About the Role: At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong digital ad portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content. We’re looking for someone that’s interested in pushing the boundaries to work in a lean structure and help grow both our clients as well as our team.

Key Responsibilities:

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving out clients’ visual identity and voice into groundbreaking content, pushing engagement and metrics beyond set KPIs
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly
• AI Creative Direction & Quality: Guide AI-assisted projects from concept through final delivery, provide actionable feedback on generated assets, and establish repeatable workflows that support creative quality and efficient production.

Essential Qualifications:

• Solid Track Record: 5-6 years experience, creating and producing paid and organic social content. Your portfolio should echo your proficiency
• Technical Prowess: Figma proficiency, working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, In Design, After Effects)
• Strong Design Capabilities: Strong digital design portfolio, encompassing static and motion design across digital ad placements and campaigns
• Generative AI Production Experience: Hands-on experience using generative AI for commercial image and video production, with proficiency in platforms such as Higgsfield, Figma Weave, FAL.AI, Replicate, or comparable tools. Ability to select appropriate tools and models, use references to guide outputs, and maintain product accuracy, character consistency, and brand alignment through iteration and post-production.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
• Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial
• Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must

Nice-to-haves

• Photo retouching and compositing
• On-set art direction: set design, prop selection, and styling 
• Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits and DTC brands
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands definitely a plus as well
• Portfolio examples showing finished AI-assisted commercial work and a clear explanation of contribution to the final product.
• Photo+Video Camera operations, audio recording nuances, and lighting techniques

Our interview process includes, but is not limited to, the following:

• English, Excel knowledge and Typing Test

We offer a competitive salary and benefits based on education, experience, and skills level, including: 

• Base salary DOE
• Unlimited vacation policy
• Monthly phone/internet and food stipend
• Health insurance coverage
• Professional Development Program
• This is a fully in-office role based in Mexico City, Mexico. Candidates must be available to work on-site five days a week.

Note. Please submit your resume in English.