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Hilton Worldwide

Global hotel operator of branded properties

Marketing & Communication Manager

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeGermany

About the Job

Requirements

  • Relevant marketing experience in the hospitality industry or a comparable environment.
  • Strong analytical skills and the ability to interpret market and business data and identify competitive trends.
  • Proven experience developing, planning, and executing targeted marketing campaigns.
  • Proficiency with social media platforms, especially Facebook and Instagram, common graphic design software, and initial experience with content management systems and analytics tools.
  • Experience implementing integrated marketing and eCommerce strategies.
  • Strong written and verbal communication skills in German and English.

Responsibilities

  • Be responsible for hotel marketing and communications.
  • Develop and implement an effective marketing strategy for both hotels in the portfolio.
  • Ensure local marketing activities align with the brand’s regional and global marketing initiatives.
  • Support the Cluster Commercial Director and Regional Commercial Team in aligning hotel needs with central marketing initiatives.
  • Manage and monitor the marketing budget, including efficient resource allocation.
  • Independently plan, coordinate, and execute marketing campaigns and projects.
  • Manage and further develop social media channels via Meta Business Suite, including content creation, trend analysis, editorial planning, and community management.
  • Create in-house collateral, including flyers, menus, digital TV content, and other communication materials.
  • Ensure compliance with brand standards and guidelines across marketing materials for both hotels.
  • Coordinate and collaborate closely with external PR and marketing agencies.
  • Organize and coordinate professional photo and video shoots.
  • Manage content across hotel websites and relevant third-party platforms, including online travel agencies and event portals.
  • Support all departments with graphic design and marketing-related requests and requirements.

Desired Qualifications

  • Create creative, brand-compliant content.
  • Be highly organized, proactive, and capable of performing well under pressure.
  • Demonstrate team spirit, creativity, strategic thinking, and a professional demeanor.

About the Company

Hilton Worldwide

Global hotel operator of branded properties

Hilton Worldwide Holdings operates a global portfolio of hotels and resorts across multiple brands to serve business travelers, vacationers, and long-stay guests. It owns, leases, manages, and franchises properties, earning revenue from rooms, food and beverage, events, and franchise and management fees. Its brands range from luxury Waldorf Astoria to full-service Hilton Hotels & Resorts and extended-stay options like Homewood Suites, targeting different customer needs. Its goal is to grow as a major global hospitality company by expanding its loyalty program and delivering consistent guest experiences to maximize occupancy and revenue.

Company size
10,001+
Company stage
IPO
Headquarters
McLean, VA
Founded
1919

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