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Asda joins retail leadership panel at the Products of Change Conference. The brand and licensing industry's sustainability body, Products of Change, has announced that Asda will join the speaker line-up for its annual POC Conference on 11 November at the Royal Geographical Society, London, in less than a month's time. Elle Walshe, head of sourcing and sustainability for Asda Non-Food, will bring a sourcing and sustainability perspective to the conference's retail panel, joining H&M, Decathlon and The Works to discuss how retailers can collectively unlock circularity at scale and what is needed from across the value chain to enable its implementation. Right across the consumer products industry, there is seismic change happening; sustainability is becoming embedded and setting apart the companies that are committed to the future of industry. The panel will bring together retail perspectives for a practical conversation about the collaboration needed to move the industry forward. H&M will be sharing how one of the world's largest fashion retailers is driving innovation and developing the models needed to enable a more circular future for fashion. The retail panel forms part of a wider programme connecting brands, retailers and their partners to explore how sustainability and innovation are being embedded across the consumer products industry. Meanwhile, Girlguiding will continue the theme of circularity in apparel, as they share that putting circularity at the heart of its uniform design was exactly what the next generation was asking for. Whether you're a retailer, brand owner, manufacturer, supplier, designer or innovator, the Products of Change Conference 2026 is where the industry's biggest challenges become practical solutions - and where the partnerships shaping the future begin. Tickets are available now with both in-person and digital attendance options, allowing delegates from around the world to be part of the day's insights, discussions and networking. POC Members receive a 20% discount on the ticket price when logged into the platform. The event is made possible by leaders in the brand and licensing industry that pledge their support for this invaluable event and the role it serves in collaborative and tangible sustainable advancement. This year's supporters include: Dreamtex, Character World, Warner Bros. Discovery, Natural History Museum, TDP Textiles, Mattel, Fabacus, Brand Licensing Europe, The Wombles, Bravado, RDP Creative, Disney Consumer Products, Worldly, Poetic Brands, Hasbro, Rights & Brands, Teemill, io.tt, Sun City, Rainbow Productions and UK Greetings. For sponsorship, media enquiries, or any other enquiries, contact: [email protected]. About Products of Change Products of Change is a purpose-driven organisation, structured around its not-for-profit membership, its educational resources and media arm, as well as its advisory team to support its members and the brand licensing industry on its sustainability journey. To find out more about becoming a member, visit: productsofchange.com/membership.

AI Advertising Brief: Your AI exposure score may be concealing a problem. October 14, 2026 Filed under: Marketing expert system (AI), Search advertising - Upgraded 1792012517 - Source: martech.org Your AI dashboard's single rating is likely hiding two extremely different problems. Semrush's" 2026 AI Presence Index" located that, throughout 22 categories and four AI platforms, less than fifty percent of the top 100 stated brand names also showed up in the matching leading 100 citation checklists generally in every month gauged. A solitary "AI visibility" rating can hide whether the brand shows up in the solution, whether its site supplies the evidence, or whether third-party sites carry a lot of the weight. Marketing experts need to know which of those settings they hold prior to deciding what to take care of. A mention and a citation are various victories. The record breaks down AI visibility right into 2 metrics. A reference implies the brand name shows up in the answer. A citation suggests a domain appears as a resource. Ford demonstrates how far apart those placements can get. In the united state in July, Ford showed up inside all four top- 100 reference checklists. Its domain ranked much reduced for citations: 1, 055 th on ChatGPT, 1, 146 th on Gemini, 1, 320 th on AI Setting, and 748 th on AI Overviews. The reverse takes place as well. In United State Finance on ChatGPT, Investing.com ranked seventh amongst mentioned domain names but 50 th amongst pointed out brands. In the U.K., Tesco and Asda both placed in the leading 100 for discusses on ChatGPT, Gemini, Google AI Mode, and AI Overviews. On ChatGPT, Tesco rated 25 th amongst pointed out domain names while Asda placed 606 th. On Gemini, their citation positions were a lot closer: 29 th and 60 th. Those are troubles A brand name. advertising team would for Ford or Tesco need to know external which pages cite AI systems instead of own their already. Investing.com supplies resource product weaker; its position is in answer the Using itself. exact same the content strategy misses the point for both platform. The alters image the measurement. The trouble gets since messier platforms the behave all in a different way mentioned. Gemini much more distinctive brands answer per monthly than ChatGPT in measured Semrush united state in the on the other hand ChatGPT, consisted of, the most source entrances solution per included, while Gemini fewest the resource. Their blends also differ U.S... In the information, details and websites a lot more led ChatGPT citations. AI Overviews leaned heavily company on streaming, software online, understanding websites, and medical-reference Mode. AI concentrated extra amongst citation weight a smaller sized team domains of leading differed. AI Overviews dramatically most top. Its brand discusses less overlapped various other with the three platforms any kind of than with various other each month pairing in measured resource. Its also overlap with ChatGPT was the lowest a solid. So result states on ChatGPT concerning little exact same whether the brand name executes clients well in AI Overviews. If utilize several crawlers AI search marketers, need recognize to system which void has the before investing money shut to websites it. Third-party bring brand name the search engine optimization. The old impulse states to begin with internet site your visibility. AI much less makes that trustworthy brand. When your appears solution in an AI pointed out, the sources show exposure where that comes from resources. If those mainly are publishers stores, area, sites referral, or platforms instead of very own your domain problem, the might sit outside website your U.S... In the Wonder, Chevrolet, Disney, Ford, Honda, rated, Nintendo, and Toyota all leading in the discusses 100 for across 4 all platforms Nevertheless. leading, they were all outside the every month 500 for citations in determined puts. That exposure some AI job search engine optimization outside brand name. If the shows up yet website its does not marketers, require check to pages the obtain that do pointed out fix. The may material belong with engineering, communications, or as opposed to SEO Create. "even more material resource" is a weak default when the void lies elsewhere Category. issues much as as system Even. U.S. within the wide, exposure AI benchmarks mislead can found. Semrush distinctions that between groups surpassed differences in between platforms every month on mention-to-citation overlap in gauged Real Estate. In as an example, exact same, the united state source domains appeared across four all platforms every month U.S.: Apartments.com, Realtor.com, Redfin, and Zillow. comparable Industrial had no reoccuring resource A real estate core. team begin can a reasonably with steady collection reoccuring of resources A commercial. team might require a more specific collection rival of client and concerns prior to standard a broad-category tells much them A valuable. presence AI question requires customer the question rival, collection system, category, and affixed to Beginning it. separate with reference standards and citation a fixed for set consumer of concerns then, inspect solutions the mentioned and web pages before funding a strategy Keep. service results separate visibility from steps also, research. Semrush's develop does not an adjustment that visibility in AI created an industrial outcome helpful. The concept operating straightforward is diagnose: sort of the visibility space initially after that, give work the group to the in fact that can repair full it. The record downloaded can be below Enrollment ( called for blog post) Advertising and Marketing AI equipment may. Disclosure: Kureli make a payment associate from web links Initial. coverage insurance coverage: martech.org kureli_fcd60f