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Cetera Financial Group

Platform and services for independent advisors

Business Development Manager - CPA Firm Partnerships, Wealth Management

Business Development & PartnershipsPosted on Nov 10
Full-timeDallas, TX, USA

About the Job

Requirements

  • At least 5 years of related financial services or financial planning experience and/or training.
  • Demonstrated financial management and budgeting skills, with the ability to make sound business decisions based on data and statistics.
  • Strong computer skills with Microsoft Word, Excel, a CRM database, PowerPoint, email, and internet usage.
  • Build strong relationships across teams by fostering collaboration.
  • Act as a partner in connecting ideas, questions, or opportunities with internal team members and subject matter experts.
  • Be responsible for project management and integrating resources to ensure timely deliverables to CPA firms for project completion.
  • Travel to CPA firms based on the segmentation and engagement model (20%).

Responsibilities

  • Execute CPA firms’ wealth management strategic vision, business plans, growth, and retention strategies in conjunction with the Affiliate Development Director and Territory Director.
  • Collaborate with firms and Financial Planning Consultants on wealth management SWOT assessments, goal setting, priorities and plans, and recommended growth strategies.
  • Assist CPA firms in growing their wealth management business through discovery, setting goals and priorities, promoting business strategies, driving best practices, identifying client opportunities, and coaching on client approach; assess, diagnose, and present best practices and solutions to firms.
  • Drive firm growth, including the number of CPA firm producers and firm penetration, and contribute to achieving net new asset targets for assigned firms.
  • Communicate wealth management and financial planning strategies and ideas for successful introductions to CPA firms’ clients.
  • Host regular educational sessions independently or with other partners to inform CPAs about broad wealth management and planning topics.
  • Track and report prospect and pipeline activity in the CRM to the supervisor, Financial Planning Consultants, CPA firm leadership, and other leaders.
  • Communicate regularly with firm leaders about progress and accountability, and hold CPA firms accountable for results.

Desired Qualifications

  • A bachelor's degree (B.A.) from a four-year college or university is preferred.
  • Series 65 and state insurance licenses are preferred.
  • Certified Financial Planner (CFP) certification is preferred.

About the Company

Cetera Financial Group

Platform and services for independent advisors

Cetera Financial Group runs a network of independent retail financial advisory firms and supports them with technology, marketing, compliance, and access to a wide range of investment products. Advisors use Cetera’s tools to manage client relationships, execute trades, and stay compliant, while Cetera earns fees and commissions from the products and services sold through the network. The platform differentiates itself by focusing on independent advisors and financial institutions, offering a broad, flexible set of resources and strategic partnerships that extend beyond captive channels. Its goal is to help independent advisors grow their practices and deliver strong outcomes for clients within a trusted partner network.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
1981

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