EnableComp

Outsourced workers' compensation claims management

Director, Field & Integrated Marketing

Marketing Generalist & ManagementPosted on Nov 11

Full-timeNo salary listed

About the Job

Requirements

A bachelor's degree in Marketing, Communications, or another related discipline is required; an equivalent combination of education and experience will be considered.
At least 10 years of B2B marketing experience, including field, integrated, or go-to-market marketing, with ownership of event and webinar programs and leadership of cross-functional programs.
Expert-level understanding of event execution and management.
Ability to leverage multiple marketing and communication channels to achieve expected outcomes.
Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms.
Experience managing multiple third-party agencies and vendors.
Budget and expense management experience, including ownership of a multi-event portfolio.
Demonstrated ability to build dashboards and report on pipeline and return on investment.
Computer proficiency, including Microsoft Office applications (PowerPoint, Word, Excel, Teams, and Outlook), Zoom, and other learning technology.
Regular and predictable attendance.
Willingness to travel, including onsite presence at large-scale shows for booth setup and teardown.
Ability to perform the essential duties satisfactorily, with reasonable accommodation available for qualified individuals with disabilities.
Strong leadership skills and ability to work independently or with teams to achieve business outcomes.
Strong problem-solving skills at strategic and tactical levels.
Ability to implement current marketing trends and use data effectively.
Ability to collaborate so marketing strategies are understood and supported by stakeholders across the business.
Ability to inspire creativity, work with varied personalities, and manage multiple projects simultaneously.
Results-oriented, deadline-driven, detail-oriented, and organized, with strong time-management skills.
Ability to lead and influence cross-functional stakeholders without direct authority.

Responsibilities

Own event and tradeshow strategy and execution across industry events and company-hosted or corporate-owned events, using technology, content, and multiple communication channels.
Build and manage the annual events portfolio and budget, applying a return-on-investment framework to determine which events to retain, grow, or retire.
Create immersive experiences that reinforce the company’s brand and mission and enable sales, product, client engagement, and operations teams to build client relationships.
Design customer-facing programs, including executive roundtables, client hospitality, and event advisory sessions.
Develop pre-, during-, and post-event communications and nurture opportunities to build the sales pipeline.
Attend large-scale shows onsite for booth setup and teardown and support the team throughout each event.
Own the company-hosted webinar program on Zoom Webinar, including its editorial calendar, topic selection, promotion, registration, run-of-show, live delivery, and on-demand repurposing.
Partner with subject matter experts, clients, and sales to develop webinars that influence demand generation and brand awareness.
Optimize industry-led webinars and speaking engagements to improve lead generation and brand building.
Manage event and webinar leads from source platforms through HubSpot to Salesforce, ensuring accurate capture, scoring, and routing.
Secure speaking opportunities for company experts at conferences, tradeshows, and related events.
Source new speaking opportunities and use opportunities included in sponsorship and association membership packages.
Own the integrated go-to-market plan across events, tradeshows, webinars, and thought-leadership speaking, tying programs to pipeline and revenue goals.
Allocate budgets across events, webinars, and speaking programs based on cost per opportunity, pipeline contribution, and return on investment.
Run structured tests of event and webinar formats, audiences, offers, and follow-up cadences, and scale approaches that improve pipeline.
Partner with product marketing to incorporate approved positioning, launch messaging, and competitive context into event, webinar, and speaking content.
Work with sales on lead-to-opportunity conversion, follow-up speed, and feedback on lead quality.
Own event- and webinar-sourced and influenced pipeline in partnership with sales and marketing operations.
Optimize event tools and processes to accurately capture lead-generation activity.
Analyze event and webinar activity through regular reports and dashboards to achieve marketing key performance indicators.
Deliver quarterly business reviews on events and webinars to marketing and executive leadership.
Coordinate event targeting with account-based marketing programs and sales outreach.
Serve as the single point of ownership for events, including conferences, tradeshows, and sponsorships, and webinars; direct agency and vendor partners on logistics, production, and creative support.
Manage third-party agencies and vendors to execute strategies and achieve business outcomes.
Partner with sales, product, client engagement, and operations peers to maximize return on investment from event initiatives.
Motivate cross-functional teams and hold them accountable for maximizing lead generation at company events.
Own event and webinar budgets and planning.
Perform other duties as assigned.

Desired Qualifications

Healthcare or revenue cycle management experience is strongly preferred.

WHO WE ARE
EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Director, Field & Integrated Marketing owns the integrated go-to-market programs that drive pipeline and revenue growth, with events, tradeshows, in-person thought leadership speaking opportunities, and webinars as the primary channels. The role plans and runs the program mix across those channels, including the pre- and post-event nurture that surrounds them, and holds accountability for event- and webinar-sourced and influenced pipeline. Working closely with the commercial teams, the Director ensures every program is tied to business goals, captured accurately through HubSpot and Salesforce, and reported with measurable ROI. This is an individual contributor leadership role that drives results through cross-functional influence and agency partners.

JOB RESPONSIBILITIES

Own event and tradeshow strategy and execution across industry events and EC-hosted and corporate-owned events, leveraging technology, content, and multiple communication channels.
Build and manage the annual events portfolio and budget, applying a clear ROI framework to decide which events to keep, grow, or retire.
Create immersive experiences that reinforce EnableComp's brand and mission and give sales, product, client engagement, and operations teams space to build strong client relationships.
Design customer-facing programs such as executive roundtables, client hospitality, and advisory sessions at events.
Elevate pre-, during-, and post-event communication to capitalize on nurture opportunities and build the sales pipeline.
For large-scale shows, be on site for booth setup and teardown and ensure the team has the support it needs throughout the event.
Own the EC-hosted webinar program on Zoom Webinar, from editorial calendar and topic selection through promotion, registration, run-of-show, live delivery, and on-demand repurposing.
Partner with EnableComp subject matter experts, clients, and sales to build webinars that influence demand generation and brand awareness.
Optimize industry-led webinars and speaking engagements to drive stronger lead generation and brand building.
Manage the event and webinar lead journey from source (Zoom Webinar, registration platforms, onsite capture) through HubSpot to Salesforce, ensuring leads are captured, scored, and routed accurately.
Secure speaking opportunities for EnableComp experts at conferences, tradeshows, and related events to elevate EnableComp’s position in the market.
Source new speaking opportunities and ensure EnableComp takes full advantage of those included in sponsorship and association membership packages (organizations we belong to).
Build and own the integrated go-to-market plan across events, tradeshows, webinars, and thought leadership speaking, tying each program to pipeline and revenue goals.
Scope is limited to events, tradeshows, webinars, and thought leadership programs. General demand generation (such as paid media, SEO, and broad email or content campaigns) sits outside this role.
Allocate budget across events, webinars, and speaking programs based on cost per opportunity, pipeline contribution, and ROI.
Run structured tests on event and webinar formats, audiences, offers, and follow-up cadences, and scale what moves pipeline.
Partner with product marketing to carry approved positioning, launch messaging, and competitive context into event, webinar, and speaking content.
Work with sales on lead-to-opportunity conversion, follow-up speed, and feedback on lead quality.
Own event- and webinar-sourced and influenced pipeline, not only lead counts, in partnership with sales and marketing operations.
Optimize event tools and processes to capture all lead generation activity accurately.
Produce regular, consistent analysis of all event and webinar activity through reports and dashboards to achieve Marketing KPIs.
Deliver quarterly business reviews on events and webinars to marketing and executive leadership.
Coordinate event targeting with account-based marketing plays and sales outreach.
Serve as the single point of ownership for events (including but not limited to conferences, tradeshows, and sponsorships) and webinars, directing agency and vendor partners for logistics, production, and creative support.
Manage multiple third-party agencies and vendors to expedite strategies and achieve business outcomes.
Partner with peers across sales, product, client engagement, and operations to ensure strong ROI from event initiatives.
Motivate cross-functional teams and hold them accountable for maximizing lead generation at EC events.
Own the budget and planning for events and webinars.
Other duties as assigned.

REQUIREMENTS & QUALIFICATIONS

Bachelor's degree required in Marketing, Communications, or other related discipline.
10+ years of B2B marketing experience, including field, integrated, or go-to-market marketing, with ownership of event and webinar programs and leadership of cross-functional programs. Healthcare or RCM experience strongly preferred.
Expert-level understanding of event execution and management.
Ability to effectively leverage a variety of marketing and communication channels to achieve expected outcomes.
Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms (critical).
Experience managing multiple third-party agencies and vendors.
Budget and expense management experience, including ownership of a multi-event portfolio.
Demonstrated ability to build dashboards and report on pipeline and ROI.
Strong computer proficiency, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
Equivalent combination of education and experience will be considered.
Regular and predictable attendance.
Willingness to travel, including on-site presence at large-scale shows for booth setup and teardown.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

SPECIAL CONSIDERATIONS & PREREQUISITES

Strong leadership skills with the ability to work independently or with teams to achieve business outcomes.
Strong problem-solving skills at both a strategic and tactical level.
A passion for data and a hunger for the latest marketing trends, with the ability to implement them.
A passion for collaboration to ensure marketing strategies are understood and supported by key stakeholders around the business.
Ability to inspire creativity and work well with multiple personalities while juggling various projects simultaneously.
Results oriented, deadline driven, highly detail oriented, and organized, with excellent time management skills.
Proven ability to lead and influence cross-functional stakeholders without direct authority.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry's top talent. As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people. We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies. If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it! Hear what our people are saying:

“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.” – Revenue Specialist

“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.” – Supervisor, Operations

About the Company

EnableComp

Outsourced workers' compensation claims management

EnableComp focuses on helping healthcare providers maximize revenue from complex workers' compensation claims. It achieves this by outsourcing the claims management process, including billing and collections, to a specialized partner. The core product, Enforcer, along with clinical expertise, data-driven analytics, managed care, and proprietary technology, streamlines workflows and ensures efficient handling of WC claims. Unlike broader outsourcing firms, EnableComp targets workers’ compensation specifically and uses its proprietary software and vetted processes to drive higher reimbursements and lower administrative costs for hospitals and clinics. The company’s goal is to reduce administrative burden for providers while increasing the amount of money they collect from WC claims.

Company size: 501-1,000
Company stage: M&A
Total funding: $5.3M
Headquarters: Franklin, TX
Founded: 2000

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