Executive Marketing

Job Location:

The Parq Building



Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.

Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

Job Responsibilities:

1. Campaign Coordination & Execution

• Coordinate the development and rollout of marketing campaigns across direct/indirect/delivery (DI/TA/DL) channels.

• Manage POSM (Point of Sale Materials) requests from stores: ensure artwork, printing and distribution meet requirements.

• Oversee menu updates and revisions: managing artwork, print jobs and distribution of new menu materials.

• Liaise with IT to define and implement new POS‐functions supporting promotion campaigns.

• Coordinate with creative agency in terms of briefing, design and artwork of advertisement and collateral materials.

• Coordinate with production suppliers to finish all marketing materials and deliver them to all stores.

• Coordinate with media agencies and execute details for any communication activity programmers.

2. Tactical Program (Promotion Calendar), Merchandising & Premiums

• Support and execute tactical program to increase visibility, engagement, and conversion rates to the stores

• Drive merchandising and premium item programs: coordinate concept, sourcing, logistics and in‐store implementation.

• Ensure consistent brand standards and optimized in‐store appeal across all retail outlets.

3. New store opening and Renovation

• Led local store marketing (LSM) initiatives for new store openings and renovations, including pack launches and full activation campaigns throughout its first year to drive sustainable performance.

• Designed and executed LSM programs to improve store performance, collaborating with Area Consultants, Regional Managers and local teams.

• Owned in-store promotional activity: developed LSM plans (promo, media, partners, POSM), cascaded execution to stakeholders, monitored campaign results and ensured excellence.

4. Store-Based Marketing Support (Store Type: Tourist BKK / Tourist UPC / SSP)

• Drive sales & Google review & managed store-level marketing execution and supported field with performance analysis comparing actual results to pre-analysis forecasts; identified root causes of gaps and recommended corrective actions.

• Coordinate with stores to ensure readiness of POSM and merchandising materials, and track performance of rollout.

• Monitor in-store campaigns and collaborate with teams to improve performance.

5. Competitive overview and trend update

• Monitored market/retail trends and competitors to identify opportunities and conducted learning analyses to inform future activities.

6. Perform other duties assigned by supervisors, including conducting surveys and customer contact activities.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications or a related field.

• 1+ years of marketing experience, ideally in retail, consumer goods or QSR/food service environment.

• Strong project-management and coordination skills: able to manage multiple tasks, vendors and internal stakeholders.

• Good analytical mindset with ability to interpret performance data and generate actionable insights.

• Excellent communication skills (both written and verbal), and strong attention to detail.

• Ability to work cross-functionally with IT, retail operations, creative/print suppliers and finance teams.

• Proactive, adaptable, and able to thrive in a fast-paced environment.

• Knowledge of POSM production, merchandising execution and event logistics is highly desirable.

• IT-savvy with good proficiency in Microsoft Office.

Not the right fit?  Set up email alerts as new job postings become available that meet your interest!