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FullStory

Digital experience analytics platform optimizing UX

Developer Marketing Manager - AI Builders

Brand & Creative Marketing +1Updated on Nov 13
Full-timeSan Francisco, CA, USA$145k - $175k

About the Job

Requirements

  • Have shipped a technical artifact, such as a repository, demo, tool, or tutorial, and taught someone else to use it; side projects, personal sites, open-source work, and hackathons count.
  • Explain a technical product to both engineers and executives.
  • Use AI tools daily, such as Claude, Cursor, Copilot, or other large language model-based tools.

Responsibilities

  • Package how Fullstory works into agent skills, plugins, software development kit guides, and technical explainers for developers.
  • Write blog posts, developer documentation, and posts for X and LinkedIn that serve as canonical content for developers building on Fullstory.
  • Build starter kits and sample repositories on GitHub that enable developers to create a working agent with behavioral context.
  • Host hands-on field events and meetups where attendees build rather than sit through presentations.
  • Bring developer feedback to Product, Engineering, and Marketing and influence what the company ships.
  • Track adoption and activation, identify where builders stall between their first code snippet and first value, shorten time-to-value, and address blockers.
  • Own making Fullstory a default tool for developers and AI builders.
  • Spend about 70% of the role on technical storytelling for builders and 30% on product marketing, including go-to-market strategy, positioning and messaging, and launch planning.

Desired Qualifications

  • Experience in developer marketing, developer relations, or product marketing for developer tools.
  • Experience with product-led growth, developer onboarding, Model Context Protocol, agent frameworks, software development kits, or command-line interface tooling.
  • A track record of events or content that developers shared without being asked.

About the Company

FullStory

Digital experience analytics platform optimizing UX

FullStory provides a digital experience analytics platform that helps businesses understand how users interact with websites and mobile apps. It records user sessions and events, then analyzes this data to reveal where users run into issues, where flows break, and what changes can improve usability. The product works by capturing user interactions, reconstructing sessions, and presenting findings through dashboards, funnels, and search and segmentation tools, often with a focus on session replay to pinpoint problems. It follows a Software-as-a-Service model with tiered pricing and a free trial, serving a wide range of industries from e-commerce to finance and travel, allowing customers to scale from small teams to large enterprises. FullStory’s goal is to enable better online experiences and higher conversions by turning raw interaction data into actionable insights.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$195.2M
Headquarters
Atlanta, GA
Founded
2014

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