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Dentsu

Marketing analytics and digital advertising solutions

Data Engineer

Data EngineeringPosted on Nov 13
Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Responsibilities

  • Design and build automated ETL/ELT pipelines to ingest data from multiple sources, including call centers, DMS, social platforms, and third-party APIs.
  • Develop scheduling, monitoring, and alerting mechanisms to ensure pipeline reliability and SLA compliance.
  • Implement incremental processing, deduplication, and change data capture strategies for high-volume data flows.
  • Maintain and optimize existing pipelines for performance, cost, and maintainability.
  • Build and maintain a comprehensive metadata catalog describing tables and columns across datasets.
  • Design and implement a semantic layer defining dataset purposes, field definitions, data types, business logic, and table relationships.
  • Structure the semantic layer so AI systems can understand data context, scan datasets, perform analysis, and generate reports autonomously.
  • Establish and enforce documentation standards requiring complete metadata for new datasets and schema changes.
  • Collaborate with the AI team to validate that the semantic layer supports automated data exploration and insight generation.
  • Implement automated data quality checks for completeness, accuracy, consistency, and freshness at each pipeline stage.
  • Build monitoring dashboards to track data health metrics and alert on anomalies or pipeline failures.
  • Establish data lineage tracking so downstream consumers can trace data to its source.
  • Collaborate with stakeholders to define data ownership, access policies, and retention rules.
  • Prepare and serve datasets for AI/ML workloads, including feature stores, training datasets, and inference data feeds.
  • Collaborate with the AI team to define data requirements for model training, evaluation, and monitoring.
  • Build and maintain data APIs or serving layers that enable real-time or near-real-time AI data consumption.
  • Support the AI team with data profiling, exploratory analysis, and data readiness assessments for new AI use cases.
  • Work with the technical team on system integration and data flow architecture across platforms.
  • Support the project team and clients in understanding data availability, structure, and operational workflows.
  • Participate in client-facing discussions to gather data requirements and provide technical guidance on data solutions.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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