Digital Product Design Lead
Bobbie
Digital Product Design Lead
Bobbie
Direct-to-consumer organic infant formula producer
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
We’re looking for the person who wakes up every day thinking about how to make the Bobbie experience better, and who partners closely with Product, Lifecycle, Creative and Development to make it happen.
You’re obsessed with our customers and driven by insight. You’ll be the voice of parents in every design decision. You’ll spend as much time understanding them (what confuses them, what worries them, what makes them stay or leave) as you spend in Figma, and you’ll turn that understanding into clear problem statements, sharp prioritization and well-crafted experiences.
You’re proactive. You don’t wait for a brief. You spot friction in the data, in support tickets or in a usability session, and you bring the problem, plus a point of view on how to solve it, to the table before anyone asks.
You’ll lead and rebuild our in-house UX/UI function, setting the standards, workflows and design culture the rest of the team builds on. You’ll own our design system and Figma hygiene end to end, starting with a new foundation, and bring personalization into the subscriber journey.
Lead the in-house UX/UI function
Design across the subscriber journey
Build and own the design system
Research and validation
Cross-functional collaboration
Project and process leadership
Bonus points
At Bobbie, design isn't decoration — it's the thing standing between a parent and their baby's next meal. Every flow you design determines whether a subscriber gets their formula on time, understands their options during a stressful moment, or feels supported through a feeding-stage change. This role sits at the center of Creative, Platform, and Lifecycle because the subscription experience only works when all three tell one consistent story.
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a salary range per role that is differentiated based on geographic location (Group A, B, or C).
Benefits
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie manufactures organic infant formula sold directly to consumers. The formula uses grass-fed cow milk, a proprietary organic fat blend, and lactose to resemble breast milk, with processing that avoids chemical solvents and high heat. It avoids common fillers and allergens like corn syrup, palm oil, maltodextrin, gluten, pesticides, antibiotics, and soy to offer a clean-label option. Its goal is to provide a high-quality organic nutrition choice for infants and to support families who cannot breastfeed by offering formula for a full year.
Explore more opportunities at Bobbie