moomoo

Global investing platform offering data tools

Narrative Lead - English Copywriter

Copywriting & Creative WritingUpdated on Nov 9

Full-timeShenzhen, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

The candidate must have 8–12+ years of experience as an English copy-based creative within a creative agency or in-house brand or marketing team, with demonstrated seniority at Senior Copywriter, Creative Group Head, Associate Creative Director, or Creative Director level.
The candidate must provide an outstanding portfolio demonstrating high-level conceptual thinking, campaign ideation, and exceptional English writing for international and multi-market audiences.
The candidate must be able to lead narrative and creative thinking and shape campaign platforms and brand stories, rather than only execute copy.
The candidate must have experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives.
The candidate must have experience concepting and writing performance-aware creative that balances brand storytelling with channel-specific thinking.
The candidate must be familiar with video and filmic storytelling, including writing for digital films, social video, or related formats.
The candidate must have hands-on experience using AI-assisted creative tools for ideation, layout development, image and video generation, and editing.
The candidate must have strong communication and presentation skills to explain creative ideas clearly to non-creative stakeholders.

Responsibilities

Lead creative ideation and narrative development for integrated campaigns across out-of-home, digital, social, online video, and on-ground activations.
Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets.
Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories.
Partner with Art Directors, Production Specialists, and Strategists to shape end-to-end creative concepts from initial idea through execution.
Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints.
Contribute to developing and evolving brand voice, tone-of-voice frameworks, and narrative systems across international markets.
Manage multiple projects and move between concept development and execution.

Desired Qualifications

Experience working across global or regional markets, including adapting creative work for different audiences.
Experience writing for social, digital, video, performance marketing, or product communications.
Experience in financial services, investing, technology, or another regulated category.
Familiarity with brand voice, tone-of-voice guidelines, or messaging frameworks.
A personal interest in self-directed investing, trading, financial markets, or technology.

Narrative Lead (English Copywriter)

moomoo · Hong Kong, Hong Kong · Full-time · Posted 2026-11-03

Workplace: on_site

Department: Global Marketing Department

Description

We are seeking a Narrative Lead to play a key role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining hands-on copy craft with strong creative ideation, brand thinking, and narrative leadership. This role is based in Shenzhen (Nanshan), China.

Core responsibilities

Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
Partner closely with Art Directors, Production Specialists and Strategists to shape end-to-end creative concepts, from initial idea through execution
Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
Able to manage multiple projects and move comfortably between concept development and execution

Requirements

Required qualifications

8–12+ years of experience as an English copy-based creative within creative agencies or in-house brand/marketing teams, with demonstrated seniority at Senior Copywriter, Creative Group Head, Associate Creative Director, or Creative Director level
An outstanding portfolio showcasing high-level conceptual thinking, campaign ideation, and exceptional English writing, produced for international and multi-market audiences
Proven ability to lead narrative and creative thinking, shaping campaign platforms and brand stories—not just executing copy
Proven experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives
Strong experience concepting and writing performance-aware creative, balancing brand storytelling with channel-specific thinking—while remaining a creative, idea-led role
Familiarity with video and filmic storytelling, including writing for digital films, social video, or related formats
Hands-on experience using AI-assisted creative tools for ideation, layout development, image and video generation, and editing
Strong communication and presentation skills in explaining creative ideas clearly to non-creative stakeholders

How you work

A creative who can think and make
Understands how creative can support the marketing funnel and contribute to growth objectives
Practical, collaborative, and comfortable working in a fast-moving environment
Curious and quick to learn, with the ability to connect the dots, see the bigger picture, and solve problems with sound judgment

Relevant background

Experience working across global or regional markets, including adapting creative work for different audiences
Experience writing for social, digital, video, performance marketing, or product communications
Experience in financial services, investing, technology, or another regulated category
Familiarity with brand voice, tone-of-voice guidelines, or messaging frameworks
A personal interest in self-directed investing, trading, financial markets, or technology

Apply

Apply at moomoo

About the Company

moomoo

Global investing platform offering data tools

Moomoo is a global investing platform that provides stocks, ETFs, options, and crypto with real-time market data and a set of trading tools. It helps users make informed decisions by offering features like real-time quotes, technical analysis tools, and in-depth order book data all in one place. Its products are designed to be easy for beginners while powerful enough for experienced traders, combining accessible data with advanced analytics to support a wide range of investment strategies. Compared to other platforms, moomoo stands out by offering a broad mix of assets across markets and a comprehensive toolkit in one place, focusing on both user-friendliness and depth of analysis. The company’s goal is to help global investors grow their financial potential over time, empowering people at all levels of experience to pursue their investment journey.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Palo Alto, CA
Founded: 2018

Recently Posted Jobs

Explore more opportunities at moomoo

See more jobs