V

VML

Global marketing automation, personalization, and CRM

Medical Strategist - Health

Brand & Creative MarketingPosted on Nov 10
Full-timeNew York, NY, USA$45k - $100k

About the Job

Requirements

  • A degree in a scientific or medical field, such as biology, chemistry, pharmacy, or a related discipline.
  • 0–1 years of experience in medical communications, medical strategy, or a related field within the healthcare industry.
  • A strong understanding of medical science, clinical trial data, and regulatory guidelines relevant to the healthcare industry.
  • Ability to translate complex scientific information into clear, concise, and engaging content for diverse audiences, including healthcare professionals and patients.
  • Experience developing medical communication materials such as slide decks, manuscripts, abstracts, and digital content.
  • Research and analytical skills, including experience with literature reviews, competitive intelligence gathering, and data analysis.
  • Proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel.
  • Ability to work effectively with cross-functional teams.

Responsibilities

  • Support assets in development and in-market with medical strategy guidance, collaborating with medical and commercial clients to support medical strategy and content development.
  • Act as the medical strategy expert for new business and medical, legal, and regulatory reviews.
  • Oversee deliverables from a medical strategy perspective to ensure alignment with medical and commercial goals.
  • Support the overarching strategic approach to shift audience mindsets and shape disease awareness and education needs based on research founded in radical empathy.
  • Collaborate with brand strategy to develop the strategy and creative briefing documents for pitches and project briefs.
  • Conduct in-depth research and analysis of medical literature, clinical trial data, and competitive intelligence to identify key insights and unmet needs within specific therapeutic areas.
  • Create content guided by desk research and interviews with key opinion leaders and healthcare professionals, present at pitch meetings, and answer medical questions.
  • Translate complex scientific data and medical concepts into clear, concise, and engaging narratives for healthcare professionals and patients.
  • Help guide development of the scientific narrative, promotional lexicon, message architecture, and key message pillars in partnership with brand strategy and creative.
  • Ensure clarity, medical and regulatory accuracy, and brand strategy alignment of all content and copy.
  • Help develop research stimuli, including target product profiles and product summaries; attend research and develop points of view on findings and their impact on the brand, including messaging strategy, creative concepts, and positioning.
  • Provide input to workshop content in discussion with clients, and collaborate with strategists and creative teams on workshop development, execution, and follow-up.
  • Support development of patient and healthcare professional journeys through primary and secondary research, and help define medical needs and functional and emotional experiences at each milestone across touchpoints.
  • Provide thought leadership within the disease category and competitive landscape to establish a strong strategic partnership with clients.
  • Monitor industry trends, emerging scientific and clinical data, and evolving regulatory guidelines to inform strategic recommendations.

Desired Qualifications

  • Agency experience is preferred.
  • Experience with key opinion leader identification and engagement is a plus.
  • Familiarity with healthcare professional and direct-to-consumer marketing regulations and guidelines is preferred.
  • An advanced degree, such as a PhD, PharmD, or MD, is a plus but not required.

About the Company

VML

Global marketing automation, personalization, and CRM

VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Kansas City, MO
Founded
1992

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