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Fanatics

China-based licensed sports merchandise retailer

Vice President Trading Card Games

Product ManagementUpdated on Nov 14
Full-timeSeattle, WA, USA$258.8k - $328.9k

About the Job

Requirements

  • At least 15 years of experience in games, including significant time leading a title or franchise as an Executive Producer, Studio Head, GM, or equivalent single-owner role.
  • Demonstrated ownership of a game that shipped and sustained.
  • Deep craft credibility with creative and design leaders, with the ability to contribute effectively to mechanics debates and distinguish design problems from preferences.
  • A track record of shipping on a recurring cadence, such as live service, seasonal, or set-based releases.
  • Comfort operating in a developing studio environment, drawing boundaries with peers and making decisions without complete information.
  • Respect for players as a core operating value, with the ability to advocate for the long-term health of the game.
  • Strong communication and stakeholder management skills across creative, commercial, and executive audiences.

Responsibilities

  • Own the creative and product vision for a game franchise, from core game design and world-building through set architecture and the long-range franchise roadmap.
  • Serve as the final decision-maker on what ships, balancing creative ambition, player experience, and business key performance indicators.
  • Own the franchise development plan, optimizing for long-term ecosystem health through the multi-year set pipeline, milestone structure, resourcing, and tradeoffs needed to sustain release cadence with minimal impact to quality.
  • Partner with product, print operations, and commercial leadership on rarity architecture, product configuration, and manufacturing constraints, translating creative intent into physical execution.
  • Share accountability for franchise commercial performance, partnering with commercial and finance leadership on forecasting, product mix, and long-range planning, and make creative decisions with a clear view of business consequences.
  • Partner with the VP of Publishing on launch strategy, live support, and organized play to align how the game is played and supported with how it was designed.
  • Represent the franchise to studio and Fanatics leadership by clearly articulating vision, progress, risk, and the case for investment.
  • Act as a public voice for the game with players, retail partners, creators, and the broader hobby ecosystem.

Desired Qualifications

  • Experience leading a trading card game, tabletop game, or hybrid physical and digital franchise.
  • Familiarity with physical product operations, including manufacturing lead times, print planning, and their constraints on creative work.
  • Experience establishing a studio or new franchise from early stage through launch.
  • Background with organized play, competitive communities, or long-lived player ecosystems.
  • Hands-on participation in the hobby, with familiarity with play, value, and fandom gained through time spent in it.
  • Passion for trading card games, collectibles, and fan culture.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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