Customer Programs Manager - Co-Marketing & Measurement
About the job
- Managed co-marketing growth or partner investment programs and are comfortable with reconciliation, forecasting, agency coordination, and stakeholder reporting.
- Managed agencies as a working partner, developing briefs, directing work, and maintaining quality standards for co-branded creative.
- Built joint marketing plans with partners or customers that served their goals as much as the organization's.
- Working knowledge of demand generation and paid social, with the ability to optimize campaigns.
- Experience defining program measurement and proving impact to leadership and customers in terms they care about.
- Existing fluency with Claude and the ability to use it to automate, analyze, and scale work.
- Comfort building in a fast-moving environment where the program, budget, and priorities are still taking shape.
- Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience.
- Required field of study: a field relevant to the role, as demonstrated through coursework, training, or professional experience.
- Own investment behind customer co-marketing programs, including allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts.
- Develop and execute co-marketing plans with participating customers to grow Claude adoption and customers' reach, coordinating campaign strategy with Growth Marketing.
- Run the always-on scaled co-marketing motion, co-producing creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on customers' channels.
- Partner with Customer Marketing, Sales, and Partnerships to select participating customers and build consistent selection criteria.
- Own the customer marketing intake process and its tooling, maintain it as the system of record, and build scalable playbooks in partnership with Customer Marketing segment leads who own segment triage and prioritization.
- Define how customer marketing investment impact is measured with Marketing Ops and Data Science, and use measurement to shape investment decisions with leadership.
- Report to participating customers on the outcomes of their participation, such as reach, engagement, and new customer acquisition.
- Use Claude as an operational tool to build skills, automate intake and triage, and improve the speed or effectiveness of Customer Marketing processes.
- 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing; partner marketing or program management experience is a strong plus.
- Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company.
- Background in revenue operations or marketing analytics, and hands-on comfort with Salesforce and BI tooling.
- Experience proving incremental program impact against a comparison group rather than reporting activity.
- Experience establishing or owning marketing program tooling, such as intake forms, workflow automation, dashboards, or a customer participation database.
- Comfort working closely with Sales teams and understanding how customer marketing supports pipeline and retention.
About the company
Anthropic focuses on AI research to build reliable, interpretable, and steerable AI systems. Its main product, Claude, is an AI assistant designed to handle tasks at any scale for clients across industries, delivered through deployment and licensing along with specialized AI R&D services. Claude works by combining natural language processing, human feedback, reinforcement learning, and interpretability techniques to produce a capable, controllable AI assistant that can assist with a wide range of tasks. The company differentiates itself from competitors by prioritizing safety, transparency, and controllability—emphasizing reliability, interpretability of model behavior, and user-controlled steerability in its AI systems. Anthropic’s goal is to make AI systems that people can trust and efficiently use to improve operations and decision-making across sectors.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
$224.8B
Headquarters
San Francisco, California
Founded
2021
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Simplify's Take
What believers are saying
- Revenue hit $11.5 billion in Q2 2026, after 12-fold 2025 growth.
- Anthropic expects second straight quarter of adjusted operating profit in 2026.
- Broadcom will lend up to $42 billion, funding chip access before IPO.
What critics are saying
- Anthropic owes $518 billion in cloud commitments; contract defaults accelerate payments.
- Two customers drove nearly a quarter of 2025 revenue, inviting sudden churn.
- OpenAI, DeepSeek, and Alibaba undercut Claude on price; safety failures create existential liability.
What makes Anthropic unique
- Claude Sonnet 4.6 ships 1M-token context and full-stack coding tools.
- Anthropic pairs frontier models with safety research and public risk disclosures.
- Claude runs across AWS, Google Cloud, Microsoft Azure, and Anthropic API.
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Benefits
Flexible Work Hours
Paid Vacation
Parental Leave
Hybrid Work Options
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 2%FTX's bankruptcy estate sold its 8% stake in Anthropic for $1.3 billion in 2024, a deal that looked profitable at the time. The AI company has since raised funds at a $965 billion valuation, meaning the stake FTX sold would now be worth between $60 billion and $77 billion on paper. The biggest buyer was ATIC Third International Investment, linked to Abu Dhabi's Mubadala fund, which paid nearly $500 million. Jane Street, where FTX founder Sam Bankman-Fried previously worked, bought $100 million worth. Other buyers included Fidelity, Ford Foundation, and HOF Capital. FTX creditors have recovered 103% to 120% of their claims, totalling roughly $10 billion across five payment rounds. However, claims were valued at November 2022 prices, when bitcoin traded around $16,000, meaning customers won't benefit from subsequent crypto appreciation or Anthropic's massive valuation increase.
Broadcom has agreed to lend Anthropic up to $42 billion to finance infrastructure spending, according to the AI company's IPO filing. The convertible debt could fund roughly a third of Anthropic's $125.2 billion commitment for a five-year lease of tensor processing unit computing capacity. Anthropic is expected to become Broadcom's largest customer in its chip design business next year. The arrangement mirrors strategies used by Nvidia, which has leveraged its balance sheet to boost chip sales. The filing disclosed potential conflicts of interest, as Broadcom's dual role as hardware supplier and financing partner could affect Anthropic's access to computing power. Broadcom projects AI semiconductor revenue of approximately $115 billion in fiscal 2027 and $230 billion in fiscal 2028. The financing arrangement allows Broadcom to designate a financing partner, and the debt could convert into Anthropic shares.
Akamai Technologies announced an $11.6 billion, seven-year agreement with AI company Anthropic, which will use Akamai Cloud's infrastructure to support its CPU workloads. The deal includes provisions to expand by another $9 billion, potentially reaching $20 billion. Akamai also issued warrants to Anthropic that could represent roughly 5% of its outstanding shares. The Massachusetts-based cloud computing and cybersecurity firm had already secured $2.8 billion in multi-year cloud infrastructure commitments this year. Shares jumped over 20% following the announcement and are up 45% over the past year. The agreement will require $5.5 billion in new capital expenditures, with $1.7 billion realised in the fourth quarter. Analysts see significant upside, with a mean price target representing 44% potential gains from current levels.
Billionaire investor Bill Ackman praised AI startup Anthropic as "perhaps the greatest business story I've ever seen" but said his hedge fund Pershing Square likely won't invest in the company. Speaking to Bloomberg TV on Wednesday, Ackman lauded Anthropic's revenue growth and Claude product. However, he explained his fund prefers predictable, capital-efficient businesses like Microsoft, Visa, and Mastercard rather than fast-growing companies consuming substantial capital. He also questioned whether frontier AI models can maintain their advantage against lower-cost alternatives. Anthropic reportedly achieved nearly $4.6 billion in 2025 revenue, up 12-fold, but net losses reached $42 billion. The company is targeting a $2 trillion valuation in its planned IPO later this year. Pershing Square currently holds shares in Meta, Amazon, and Microsoft.
OpenAI has launched a marketplace allowing customers to retire spend commitments through 32 partners, mirroring AWS Marketplace's model. The move signals OpenAI's strategy to win through merit rather than coercion. By including Baseten, which provides access to open models, OpenAI demonstrates willingness to embrace competing models. This contrasts with Anthropic's approach, which blocks Claude Pro users from integrating with certain tools. The marketplace features caveats: only a fixed percentage of spend applies up to a cap, eligibility varies by customer and product, and billing occurs directly through partners. There's no self-service option at launch. The development positions OpenAI to benefit from customer decisions beyond model selection, potentially making its contract central to software purchasing decisions. This shift suggests AI labs are becoming the new cloud providers, whilst traditional cloud providers risk becoming less relevant to technology adoption decisions.