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Fanatics

China-based licensed sports merchandise retailer

Marketing Intern - Social

Community ManagementConfirmed live in the last 24 hours
Internship · Summer 2026New York, NY, USA$27 /hr

About the Job

Requirements

  • Currently enrolled in an undergraduate or graduate program; Marketing, Communications, Media, Business, or a related field is preferred.
  • Have a strong interest in social media, digital communities, and brand engagement.
  • Have strong written communication skills and attention to detail.
  • Be comfortable navigating major social platforms, including Instagram, X, TikTok, YouTube, and Discord.
  • Be organized, reliable, and able to manage multiple tasks in a fast-paced environment.

Responsibilities

  • Engage with the Topps and Fanatics Collectibles online communities by monitoring and responding to comments across social platforms in a timely, thoughtful, and professional manner.
  • Monitor social mentions, tags, and direct messages to identify relevant collector stories, trends, and engagement opportunities.
  • Support user-generated content initiatives by sourcing content through social platforms and coordinating outreach to collectors for video and photo assets.
  • Assist with social media performance tracking, reporting, and basic insights to help inform ongoing optimization efforts.
  • Collaborate with the Social Media Operations team on projects and day-to-day activities.

Desired Qualifications

  • Interest in sports, collectibles, or fan-driven culture is a plus, but is not required.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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