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Danone

Global foods and beverages company

Head of Strategic - Insights & Analytics

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

  • At least 7–10 years of experience in a research-related field.
  • Strong leadership skills and people-management experience.
  • Ability to use consumer and market insight to lead, shape, and support brand strategies.
  • Ability to make informed decisions using consumer understanding, data, and instinct.
  • Experience or appreciation in brand innovation.
  • Strong analytical skills and strategic thinking.
  • Expertise in qualitative and quantitative research tools.
  • Good command of spoken and written English.

Responsibilities

  • Partner with senior leadership to drive fact-based decision-making and identify growth opportunities, risks, and strategic choices.
  • Integrate multiple data sources, consumer insights, and market intelligence into clear strategic recommendations and commercial strategies.
  • Influence key business decisions across portfolio, innovation, pricing, route to market, communication, brand, and commercial strategies.
  • Contribute to brand strategy development, from idea generation to product and communication development.
  • Support brand teams in in-market execution using market and competitor understanding and brand health tracking.
  • Ensure consumers and their evaluation, feedback, and insights are central to strategic decisions.
  • Represent the consumer voice in strategy and use understanding of consumer responses to competitor mixes to drive competitive advantage.
  • Interpret consumer feedback and recommend improvements to all elements of the mix throughout the mix development process.
  • Connect the organization with consumers, shoppers, and stakeholders such as health care professionals through research studies, consumer connections, and consumer knowledge sharing.
  • Lead research programs that build and sharpen marketing mixes and brand strategies.
  • Diagnose business issues, determine research objectives, and select research study types that address business needs.
  • Ensure research deliverables provide insight, address business problems, and lead to actionable next steps.
  • Use consumer understanding and integrated data sources to identify major new insights and make recommendations to the business.
  • Ensure strong governance of qualitative and quantitative research quality.
  • Assess and recommend the suitability of research techniques and the quality of stimulus materials.
  • Challenge research vendors to deliver high-quality work and develop tools and approaches that address business needs.

Desired Qualifications

  • Experience with continuous research and panel data is an advantage.

About the Company

Danone

Global foods and beverages company

Danone is a global food and beverage company focused on Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition. It sells brands like Actimel, Activia, Alpro, Evian, Nutricia, and Volvic across more than 120 markets, employing over 100,000 people. Its products aim to support health and sustainability, guided by the One Planet. One Health framework and 2030 goals, with a plan to pursue B Corp certification by 2025. It differentiates itself with a mission-driven approach, the Entreprise à Mission status in France, and strong sustainability commitments across a diversified brand portfolio to bring healthy, sustainable eating to as many people as possible.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1919

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