Group Product Manager - Unified Adtech, Growth
About the job
- At least 10 years of product management experience in Advertising Technology, Performance Marketing, or Media Operations.
- At least 4 years of direct people management experience.
- Technical fluency across the modern advertising technology stack, including tag management tools such as Tealium and Google Tag Manager; mobile measurement partners such as Kochava and AppsFlyer; server-side conversion APIs; dynamic creative; and clean rooms such as Snowflake and Amazon Clean Rooms.
- Ability to design, debug, and envision systems using agentic approaches.
- Experience with cross-brand identity resolution as a platform prerequisite and partnering with Identity, Legal, Data Science, and Privacy teams on consent architecture, including OneTrust and centralized consent storage, as well as privacy-safe first-party data activation and measurement.
- Ability to translate business needs into scalable frameworks, guide teams through complex data system designs, and create roadmaps; comfortable partnering with Data Engineering, AI Science, Data Science, and Marketing.
- Experience applying AI/ML models to signal optimization, agentic workflow automation, and predictive audience targeting.
- Ability to prototype systems the team will productize, write SQL and Python, work directly with advertising platform APIs including Google, Meta, and Snap, and use agentic development tools such as Claude Code and Cursor.
- Define and champion the multi-year product strategy for the Consumer Group’s advertising technology ecosystem.
- Oversee capabilities for paid media teams, including dynamic creative optimization across connected TV and digital, advanced conversion APIs and signal modernization across media partners, and mobile-first strategies.
- Drive measurable return on media investment by building measurement frameworks, bringing publisher data in-house, enabling cross-brand publishers, building data clean rooms, developing agentic bids, and establishing conversational-search advertising presence.
- Oversee the pre- and post-authentication web and app instrumentation roadmap.
- Serve as the primary technical sponsor for advertising technology privacy compliance, partnering with Legal and Privacy teams to approve complex data-use cases and cross-channel identity.
- Productize tag-governance systems, automated diagnostic-triage agents, app fraud and signal-quality monitoring, and AI-assisted triage and diagnostic agents that share insights and troubleshooting with marketers.
- Build shared capabilities that scale across Credit Karma’s cards, personal loans, insurance, auto, and home-loan verticals and TurboTax’s seasonal filing funnel.
- Own the abstraction layer, including shared signal pipelines, conversion taxonomy, and value modeling, to support vertical configuration without vertical rebuilds.
- Act as the central liaison connecting Digital Media, Performance Marketing, Data Science, Core Engineering, Legal, and external agency and platform partners.
- Lead a team of product managers and technical operators, foster operational excellence and continuous development, and set clear team goals.
- Own the multi-year platform roadmap for advertising signals, mobile attribution, consent management, dynamic creative, and media intelligence.
- Evolve the advertising technology operating model from execution-led to platform-led, eliminating tickets and compressing time to revenue.
- Integrate AI/ML into ad operations and ensure the cross-brand media ecosystem supports privacy-safe audience targeting, signal durability, and return on advertising spend.
About the company
Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mountain View, California
Founded
1983
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Simplify's Take
What believers are saying
- September 17, 2026 Investor Day reaffirmed 9%-10% FY2027 revenue growth guidance.
- QuickBooks mid-market revenue grew 39%, while customer counts rose 28% in FY2026.
- SimpleClosure's October 2, 2026 partnership expands QuickBooks Workforce retention and compliance.
What critics are saying
- A May 20, 2026 layoff cut 17% of staff and signaled defensive restructuring.
- A securities class action filed in Northern California targets TurboTax pricing and growth claims.
- Agentic AI threatens TurboTax's core; price erosion can unwind the franchise by 2027.
What makes Intuit unique
- Intuit's 100 million customers create unmatched proprietary data for AI and monetization.
- Dixie McCurley joined October 2, 2026, strengthening Intuit's accountant-channel credibility.
- Intuit Enterprise Suite reached $150 million annualized revenue, proving mid-market traction.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
22%1 year growth
22%2 year growth
22%A Motley Fool analysis picks Oracle over Intuit as the better tech stock to buy in 2026, though it flags risks at both companies. Intuit posted fiscal 2026 revenue of $21 billion, up about 14%, with net income near $4.6 billion and free cash flow of $8.6 billion. It trades at a forward price-to-earnings ratio of 13.1x, against 17.4x for Oracle. The author warns it could be a value trap as cheaper tax tools threaten its individual customer base. Oracle reported revenue of about $67 billion, up 17%, and net income of $17 billion. Free cash flow was negative at nearly $5.4 billion. Its debt-to-equity ratio fell from 3.6x in May to 2.3x in August. The author favours Oracle for its cloud backlog and 30% revenue growth last quarter.
Intuit has integrated Meta's Muse AI assistant into QuickBooks, allowing small business customers to manage cash flow, payments, payroll, and tax filing. The move is part of a broader trend among payment companies adopting agentic AI as a competitive differentiator. PayPal and Shopify have also added Muse support recently. These firms are using AI to compete with traditional banks and payment processors. Intuit leverages its data from over 10 million businesses across 307 industries to provide actionable insights through AI models. The company has previously partnered with OpenAI, Anthropic, Google, and Perplexity, making QuickBooks and Mailchimp available within their platforms. According to Kaiko research analyst Thomas Probst, whilst AI agents present opportunities for payment firms, data quality remains a critical challenge requiring accurate, reliable information and proper oversight.
Intuit names Dixie McCurley first "managing partner in residence" Published October 02, 2026, 9:00 a.m. EDT Updated October 02, 2026, 4:03 p.m. EDT * Key Insight: Here's why Intuit hired Dixie McCurley to lead its strategic shift toward accountants. * What's at Stake: Whether Dixie McCurley can convince skeptical accountants that Intuit's strategic pivot is genuine. * Expert Quote: "...treating the firm as a customer is not just a statement..." - Dixie McCurley, Intuit Intuit, seeking to repair its somewhat tense relationship with the accounting community, has hired Dixie McCurley, previously the partner for growth, outsourcing and resource solutions at Top 25 firm Cherry Bekaert, as its very first "managing partner in residence." She will act as a bridge between the company and the profession to foster better understanding between the two. Intuit's new program connects industry experts with accounting students to bridge the talent gap and prepare them for CAS careers. Technology Editor Chris Gaetano is the technology editor for Accounting Today. He brings with him more than a decade of experience covering the accounting profession... Read full bio
SimpleClosure and Intuit QuickBooks partner to help businesses stay compliant when closing payroll tax accounts. Published on 10/02/2026 at 08:00 am EDT S&P Capital IQ SimpleClosure announced a partnership with Intuit, the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite, and Intuit Accountant Suite, to help QuickBooks Workforce customers properly close state payroll tax accounts when they stop running payroll. For customers who are shutting down their business entirely, the partnership also provides easy access to SimpleClosure dissolution services, which includes handling the 95+ moving parts of a shutdown. Payroll tax accounts can remain open even after active payroll stops. This discrepancy can leave business owners responsible for ongoing filing requirements, and exposed to notices, fees and penalties not on their radar. SimpleClosure helps to manage the closing of these accounts, whether due to operational changes like workforce restructuring, a transition to a Professional Employer Organization (PEO), or no longer employing workers in a specific state, in addition to business closure. With more than 100 state tax agencies and thousands of local agencies across the U.S., requirements for closing these accounts vary widely by location, and business owners are often left to determine on their own which accounts need to be closed, where to file, and what steps are required. Through this partnership, QuickBooks Workforce customers will have access to SimpleClosure's guided experience and can securely transfer their company and state payroll tax account details from QuickBooks to SimpleClosure, so they don't have to start from scratch. SimpleClosure then collects any necessary additional information from the customer and manages the state-specific closure process, typically in under 10 minutes. SimpleClosure is currently partnered with several payroll providers operating in the U.S. and has closed approximately 14,000 payroll tax accounts for more than 7,000 customers to date. (C) S&P Capital IQ - 2026
Intuit and SoFi are both expanding beyond their core businesses into broader fintech platforms, but they differ significantly in business models and risk profiles. Intuit operates established software franchises like QuickBooks and TurboTax with recurring revenue, whilst SoFi runs a bank-led model where lending and net interest income remain crucial. SoFi added a record 1.1 million members in the second quarter, reaching 15.8 million total members. Fee-based revenues hit $472 million, representing 39% of total revenues. Intuit's fiscal 2026 "Big Bets" grew over 30% and reached roughly 30% of total revenues. Mid-market revenues advanced 39%. Analysts expect SoFi's sales to grow 35.52% in 2026, whilst Intuit's fiscal 2027 revenue growth is projected at 9.06%. However, Intuit trades at a forward P/E of 11.18X versus SoFi's 20.92X, making it considerably cheaper despite slower growth.