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DOZR

Online marketplace and rental management software

Technical SEO Specialist

Full-Time
No salary listed
Mid
Kitchener, ON, Canada
Remote
Growth & MarketingSEO Marketing

About the job

Requirements
  • Two to five years of technical search engine optimization experience with a track record of results.
  • An in-depth understanding of search engines and the impact of current algorithms.
  • Working knowledge of HyperText Markup Language, Cascading Style Sheets, JavaScript, and/or other programming languages is an asset.
  • Experience with Google Analytics, Mixpanel, Figma, and Butter.
  • Ability to create refined keyword and ranking strategies.
  • Knowledge of keyword research, short-form content ranking strategies, and data-mining tools.
  • Ability to conduct thorough website analysis focused on crawlability, site architecture, and keyword relevance.
  • Ability to stay current on industry practices and algorithm changes.
  • Strong organizational and time-management skills.
  • Strong interpersonal and relationship-building skills, including the ability to interact with individuals and functional teams across all organizational levels.
  • Commitment, energy, enthusiasm, and an interest in technology.
  • Passion for learning and building high-quality products, strategies, and processes.
  • Ability to build long-term scalable solutions and make data-driven decisions.
Responsibilities
  • Serve on the SEO Taskforce and find opportunities to improve organic rankings through high-impact technical search strategies.
  • Perform audits to identify technical SEO opportunities.
  • A/B test, execute, and evaluate critical SEO elements.
  • Devise technical SEO solutions and produce landing pages supporting the broader SEO strategy.
  • Recommend improvements to traffic and conversion metrics.
  • Maintain responsibility for SEO growth goals.
  • Partner and coordinate with Product, Analytics, Data Science, Marketing, and Brand teams on collaboration and shared executions.
  • Monitor changes in the search landscape, including algorithm and wider industry changes.
  • Create ad hoc reports for deeper investigations into performance trends.
  • Analyze and recommend link-building, backlinking, and other opportunities to increase search-engine ranking and visibility.
  • Produce high-quality work and collaborate with the team in a fast-paced environment.

About the company

Dozr runs an online marketplace and e-commerce platform for heavy equipment rental in North America, connecting equipment owners with contractors and other buyers by aggregating inventory into a searchable catalog with live pricing and availability. Renters can book online and manage the entire rental process, while Dozr handles payments, delivery logistics, and insurance. It stands out by offering a multi-seller marketplace plus WebStores, a white-label e-commerce solution for rental houses to digitize their operations and reach more customers. The company aims to modernize and simplify heavy equipment rental, increase asset utilization, and help suppliers grow their customer base across the US and Canada.

Company Size

11-50

Company Stage

Series B

Total Funding

$34.7M

Headquarters

Kitchener, Canada

Founded

2015

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Simplify's Take

What believers are saying

  • DOZR’s website remained live on September 20, 2026, preserving customer demand capture.
  • WebStores updated March 10, 2026, supports online checkout, rate changes, and customer verification.
  • The 2025 asset sale to 17416512 Canada Ltd. reset the balance sheet and preserved operations.

What critics are saying

  • RBC forced DOZR into receivership on October 9, 2025 after defaulting on a $3.4-million facility.
  • KPMG sold substantially all assets in October 2025, wiping out the original equity story.
  • Creditors control the platform now; another financing miss in 2027 triggers shutdown.

What makes DOZR unique

  • DOZR pairs a two-sided equipment marketplace with WebStores, letting suppliers sell online directly.
  • Its North American network still advertises 15,000+ rental partners and hundreds of thousands of contractors.
  • DOZR’s checkout, payments, extensions, and logistics compress phone-based rentals into one workflow.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Remote Work Options
  • Stock Options
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-3%

1 year growth

-11%

2 year growth

-3%
BetaKit
May 2nd, 2025
Dozr Founding Ceo Kevin Forestell Moves To Chair While Dave Frazier Joins As President

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

BetaKit
May 2nd, 2025
Dozr Founding Ceo Moves To Chair As Company Brings On New Leader

Frazier brings combo of construction and tech experience to Kitchener-Waterloo scaleup

GlobeNewswire
Nov 21st, 2024
DOZR Ranked No. 129 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500(TM)

DOZR ranked No. 129 fastest-growing company in North America on the 2024 Deloitte Technology Fast 500(TM).

GlobeNewswire
Nov 6th, 2024
Dozr Recognized In Deloitte Technology Fast 50(Tm), For Outstanding Growth In Canadian Tech

Kitchener, ON, Nov. 06, 2024 (GLOBE NEWSWIRE) -- DOZR, North America’s leading online marketplace for heavy equipment rentals, has been recognized in the 2024 Deloitte Technology Fast 50™ awards program, celebrating the company’s impressive 890% revenue growth over the past four years. DOZR ranks 24 in the Technology Fast 50 program.With over 44,000 equipment rentals managed to date and an extensive network of suppliers, DOZR offers contractors unparalleled access to heavy equipment when and where they need it. Serving construction professionals across Canada and the U.S., the DOZR Marketplace streamlines the rental process, enhancing jobsite productivity across North America.“This recognition is a testament to our team’s efforts and our dedication to the construction industry,” said Kevin Forestell, CEO of DOZR. “As we grow, we’re focused on pushing the boundaries of what’s possible in equipment rentals. We’re proud to be a trusted partner for contractors who rely on us to get the job done.”As the construction industry faces mounting demands for speed and efficiency, we’re dedicated to providing contractors with flexible, dependable access to the equipment they need

Startup365
Nov 6th, 2024
DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech

DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech DOZR Recognized in Deloitte Technology Fast 50(TM), For Outstanding Growth in Canadian Tech