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The New York Times

Publishes news, sports, puzzles and recipes

Analyst – Measurement & Insights

Data AnalysisConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • A bachelor's degree in statistics, engineering, economics, or a related subject.
  • Three to five years of insights or analyst experience at a publisher or media/research agency managing advertiser-facing products, including ad performance tracking, marketing analytics, or digital analytics.
  • Understanding of ad operations, digital buying and trafficking, and the digital media landscape.
  • Experience in data analysis and interpretation, extracting insights from large datasets, and business case development to guide decisions and improve products.
  • Familiarity with Google Analytics and web analytics platforms.
  • Experience with data visualization platforms such as Tableau, DOMO, and Chartio.
  • Experience prioritizing competing programs, responsibilities, and projects.

Responsibilities

  • Build holistic narratives from large, integrated datasets using data visualization and analytics platforms.
  • Work with third-party vendors to set up and deliver campaign effectiveness reports, such as Brand Lift Studies, Attribution, and Sales Lift.
  • Develop expertise in the full suite of New York Times research capabilities and measurement products that deliver main performance metrics across the marketing funnel to current and potential clients.
  • Collaborate with Strategy to ensure initial campaign goals and clients' desired outcomes are incorporated into all post-campaign outputs.
  • Identify and recommend ad products to meet advertiser goals and key performance indicators based on relevant performance data.
  • Coordinate and communicate in-depth reporting to clients as a subject matter expert and provide a high level of service.
  • Educate internal Advertising partners about measurement capabilities and results as a training resource.
  • Socialize industry-level measurement findings across partners.
  • Support and understand the value of journalistic independence and demonstrate commitment to the mission to seek the truth and help people understand the world.

Desired Qualifications

  • Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics, and ABCS Insights.

About the Company

The New York Times

Publishes news, sports, puzzles and recipes

The New York Times Company publishes The New York Times, a daily newspaper and news site read around the world, plus subscription products such as The Athletic for sports, Wirecutter for product reviews, NYT Games, and NYT Cooking. Its 1971 publication of the Pentagon Papers, a secret government history of the Vietnam War, led to a landmark Supreme Court ruling for press freedom. Readers follow the news, play puzzles such as Wordle, and find recipes on its websites and apps. They pay for one product or a single subscription covering all of them, while advertising, Wirecutter's shopping referral fees, and the printed newspaper bring in the rest. The Times was first published in 1851, and the company is based in New York City.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1851

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