Manager – Experiential & Community Activation

Who you are

This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community, ensuring every experience is designed to generate both real-world impact and scalable content.

Key Responsibilities

Experiential Strategy & Execution

• Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities
• Plan and manage events including: 
  • Pop-ups
  • Retail activations
  • Partnership events (sports, lifestyle, etc.)
  • Community gatherings
• Ensure all experiences are on-brand, high-impact, and operationally sound

Partnership Activation

• Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences
• Identify opportunities to extend partnerships into: 
  • Content moments
  • Community engagement
  • Creator participation
• Ensure partnerships deliver against both brand and business objectives

Community-Led Activation

• Collaborate with Community & Insights to: ○ Identify and invite key community members and advocates
  • Build community-first event experiences
• Create opportunities for superfans and creators to engage with the brand IRL

Creator & Content Integration

• Partner with Influencer Marketing to incorporate creators into events and activations
• Ensure all experiential moments are designed for content capture and amplification
• Work with Content team to extend the life of events across social channels

Sampling & Grassroots Engagement

• Own sampling strategy across experiential and community touchpoints
• Develop grassroots programs that drive product discovery and trial
• Identify scrappy, high-impact ways to get product into consumers’ hands

Operations & Measurement

• Manage vendors, budgets, logistics, and timelines
• Build scalable playbooks for repeatable event execution
• Define and track KPIs including:
  • Attendance and engagement
  • Content generated
  • Samples distributed and conversion
  • Brand lift and community feedback

Success Metrics

• Experiential ROI (attendance, engagement, earned impact)
• Volume and quality of content generated from events
• Sampling reach and conversion metrics
• Community participation and satisfaction
• Effectiveness of partnership activations

Supergoop! shines bright for you and offers employees:

• Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.
• Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.
• Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.
• Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.
• Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.
• Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.
• Time Off: Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday’s, Soft Office Close from Christmas - New Years
• Future Planning: 401(k) retirement savings plan with company match.
• Employee Perks: Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program
• Environment: Hybrid work environment in bright and sunny offices in San Antonio and/or New York City

Starting Base Salary: $90k - 100k/year + 10% bonus potential