Senior Consultant, Integrated Campaigns
SITA
Senior Consultant, Integrated Campaigns
SITA
Global travel IT solutions for airlines
ABOUT THE ROLE & TEAM
As Integrated Campaign Senior Consultant, you will lead the development and execution of assigned global integrated campaigns, translating strategy into compelling content, creative and coordinated activation that builds audience engagement and supports business growth.
You will be accountable for taking campaigns from brief through creative development, activation and optimization, ensuring every touchpoint works together to create a consistent and relevant audience experience.
Reporting to the Integrated Marketing & Campaigns Lead, you will be part of the Integrated Marketing & Campaigns team, working across Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing and agency partners to deliver campaigns aligned with SITA’s business and commercial objectives.
This is a hands-on role for a B2B marketer with strong creative judgment, commercial awareness and the confidence to take ownership and drive campaigns forward autonomously.
WHAT YOU WILL DO
Own assigned global integrated campaigns from briefing through creative development, launch, activation and optimization.
Translate campaign strategy into clear briefs, audience journeys, content plans and integrated activation plans.
Develop compelling briefs that define campaign objectives, audience insights, messaging, creative direction and desired outcomes.
Shape campaign narratives and content across thought leadership, customer stories, video, social, digital experiences, events and sales enablement.
Work with Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing and agency partners to deliver connected campaigns across paid, owned and earned channels.
Ensure content, creative and channel activity work together to create a coherent audience experience across markets and touchpoints.
Provide clear creative direction and constructive challenge to ensure work is distinctive, audience-led and aligned with the campaign strategy.
Equip regional and business stakeholders with the assets, messaging and guidance required for consistent local activation.
Navigate competing perspectives and priorities, making day-to-day campaign decisions independently and escalating issues that affect strategy, investment or priorities.
Use campaign performance, audience feedback and market insights to optimize activity and improve engagement, pipeline and conversion outcomes.
WHO YOU ARE
You have 5-7 years of experience managing integrated B2B campaigns, ideally within a global technology or complex enterprise environment.
You have a proven track record of taking campaigns from strategic brief through creative development, activation and optimization.
You understand how brand, content, digital, field and sales activity come together across the B2B buying journey.
You have strong creative judgment and can write a strong brief, evaluate creative work and constructively challenge work that does not meet the objective.
You understand audience segmentation, buying groups and account-based marketing principles.
You understand both online and offline channels and know how to work effectively with specialist teams rather than needing to be the specialist in every channel.
You are commercially minded and understand how marketing activity contributes to engagement, pipeline and conversion.
You can bring together multiple teams, agencies, markets and stakeholders while maintaining momentum and clarity.
You are comfortable making decisions independently and taking accountability for outcomes.
You have excellent written and verbal communication skills in English.
NICE-TO-HAVE
Experience delivering global campaigns that require regional or market-level activation.
Experience working with B2B technology, aviation or other complex buying environments.
Hands-on experience applying account-based marketing approaches within integrated campaigns.
WHAT WE OFFER
At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe:
🏡Flex Week: Work from home up to 2 days/week (depending on the needs of your team and your customers)
⏰ Flex Day: Shape your workday to suit your life and your plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health – a personalized, proactive platform to support diverse wellbeing needs.
🚀Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
🙌 Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.
SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.
SITA provides IT and communications solutions for the air transport industry, serving airlines and airports worldwide. Its products cover areas such as passenger check-in, flight operations messaging, baggage tracking, and airport-to-airline communications, all delivered through a global network of integrated software systems and services. The company connects airlines, airports, ground handlers, and other partners to enable smooth travel operations and better customer experiences. What sets SITA apart is its long history (nearly a century) and its deep, industry-wide reach; it focuses on interoperability and end-to-end integration across the entire air transport ecosystem, backed by partnerships and a shared infrastructure rather than standalone products. The company’s goal is to keep building connections that unite the fragmented aviation industry and to deliver better solutions that streamline operations and improve the travel experience for customers.
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