P

Podean

Global marketplace marketing partner for brands

TikTok Shop Strategist

Growth MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Responsibilities

  • Own end-to-end client strategy, including shop structure, product selection, creator, media, and campaign planning.
  • Develop quarterly growth plans aligned with gross merchandise value, contribution margin, and brand goals.
  • Lead weekly client standups and quarterly reviews, and communicate results.
  • Identify opportunities such as creator programs, promotions, and partnerships to strengthen brand performance.
  • Manage the pod’s day-to-day workflow with the Associate Strategist and coordinate across creative, community, and operations.
  • Set weekly expectations and priorities, monitor Command Center hygiene, ensure deliverables meet quality and timeliness standards, and resolve blockers.
  • Maintain communication across the TikTok Shop department and escalate recurring structural issues.
  • Serve as the single point of contact for assigned brands; keep clients informed, recap meetings, flag risks, document decisions, translate feedback into actions, and manage expectations.
  • Maintain client confidentiality and follow through on commitments.
  • Own performance results across shop, creator, and advertising metrics; track progress weekly and deliver actionable insights.
  • Review gross merchandise value, contribution margin, and conversion data weekly with the Associate Strategist and Media Buyer.
  • Present clear reports that explain performance results.
  • Partner with Operations on client onboarding, shop health, and system setup.
  • Work with Creative and Community to align content with brand positioning and sales strategy.
  • Collaborate with Media to align advertising strategy with organic momentum and creator performance.
  • Contribute process and system improvement ideas to the Head of TikTok Shop.
  • Approve budgets, campaign scopes, and creator selections within agreed client parameters; delegate across pod roles and reassign internal priorities as needed.
  • Escalate budget changes greater than 10%, strategic pivots affecting staffing or contract scope, and sensitive legal, ethical, or reputational client issues.
  • Meet success measures including client health score of at least 80%, portfolio contribution-margin targets, pod execution rate of at least 90%, average task turnaround time of no more than 48 hours, documentation accuracy of at least 95%, and creator performance where at least 70% of Spark assets meet or exceed benchmark gross merchandise value per post.
  • Participate in daily Slack check-ins, pod task alignment, and issue triage; weekly client meetings, pod retrospectives, and cross-functional syncs; monthly growth reporting and campaign retrospectives; and quarterly strategic reviews and planning with the Head of TikTok Shop.

About the Company

Podean

Global marketplace marketing partner for brands

Podean helps brands grow sales on online marketplaces by providing end-to-end marketing services. It supports strategy, content creation, retail media, advertising, social commerce, analytics, and technology across 110+ marketplaces. It differentiates itself as the largest independent marketplace marketing partner with a global team and multiple industry awards, offering a broad multi-market approach rather than focusing on one platform. The goal is to maximize brands’ revenue and efficiency on marketplaces by increasing media impact and sales.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2020

Recently Posted Jobs

Explore more opportunities at Podean

See more jobs