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Fanatics

China-based licensed sports merchandise retailer

Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • A bachelor's degree in marketing, Communications, Advertising, Business Administration, or a related field is required.
  • At least 5 years of marketing experience, including leadership roles, is required.
  • Strong knowledge of digital marketing, branding, e-commerce, media campaigns, and customer relationship management is required.
  • Intermediate to advanced Spanish and English are desirable for regional coordination.
  • Willingness to travel occasionally is required.

Responsibilities

  • Develop and execute the company's marketing plan, focusing on brand growth, consumer engagement, and sales.
  • Plan and implement multi-channel marketing campaigns across digital, trade, influencers, events, and partnerships, targeting Brazil and broader Latin America.
  • Lead product and license launches, defining communication and activation strategies.
  • Manage relationships with agencies, vendors, and strategic partners.
  • Collaborate with product, sales, design, and licensing teams to coordinate go-to-market efforts.
  • Monitor key performance indicators and prepare analytical reports to support data-driven decision-making.
  • Develop initiatives to strengthen the relationship with the collector community.
  • Ensure consistent brand representation across all channels and touchpoints.
  • Represent the brand at trade shows, events, and brand activations in Brazil and internationally.

Desired Qualifications

  • Experience in the sports, entertainment, collectibles, or licensing industries is preferred.
  • A passion for sports, pop culture, and collectibles is desirable.
  • Experience with regional campaigns across Latin America is desirable.
  • A background in startups or fast-growing companies is desirable.
  • Understanding collector consumer behavior is desirable.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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