Staff Product Marketing Manager
Intuit
Staff Product Marketing Manager
Intuit
Tax, accounting, and personal-finance software
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With tens of millions of customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Quickbooks and Intuit Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand industry depth beyond Construction, Manufacturing, Non-profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define the strategy for Field Services.
This is a senior, highly strategic, full-stack product marketing role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, and Marketing to define how Intuit competes, differentiates, and wins in Field Services.
Responsibilities
Define the Field Services Industry Strategy
Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs for Field Services
Shape Product and Packaging Decisions
Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
Lead Go-to-Market Strategy and Execution
Own the narrative for how Intuit delivers end-to-end field service workflows — ensuring clarity and resonance from the website to sales decks.
Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks, proof points, and competitive positioning.
Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.
Qualifications
6-8+ years of experience in product marketing, product strategy, or go-to-market leadership
Deep understanding of how to translate customer insight into product and packaging decisions.
Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
Domain expertise in Field Services, accounting or ERP software
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
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