Stio

Direct-to-consumer outdoor apparel for mountain life

Logowear Category Manager

Product ManagementPosted on Nov 6

Full-timeRemote in USA$75k - $85k

About the Job

Requirements

A bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field, or an equivalent combination of education and experience.
A minimum of 3 to 5 years of related experience in decorated apparel, brand merchandise, or drop-model and streetwear programs.
Demonstrated taste in silhouette, color, and graphics, supported by a portfolio or track record of successful programs.
Working knowledge of decoration methods and blank sourcing; experience managing contract artists or vendors to deadline.
Exceptional organization, attention to detail, follow-through, and communication skills.
Ability to thrive in a fast-paced environment while managing multiple programs and deadlines.
Passion for the outdoors and a deep understanding of the lifestyle and values of mountain life.
Proficiency in Adobe Illustrator and Photoshop is preferred; Centric and NetSuite experience is a plus.
Experience with MS Office and Google Workspace is required.

Responsibilities

Develop and execute logowear strategy and assortment across inline and Quick Strike programs, aligned to brand storytelling and the product line architecture.
Lead art and design direction for all logowear, managing a fleet of contract artists and partnering with a named Brand point person on one cohesive story.
Build and maintain the logowear art library and graphic standards, ensuring consistent use of Stio marks across programs.
Set color direction for bodies, inks, and threads, staying connected to the seasonal palette.
Select bodies and blanks by silhouette, fit, and quality, balancing Stio custom bodies with best-in-class premium blanks.
Place programs with existing blank and decoration suppliers; partner with Sourcing to validate new suppliers for compliance, quality, capability, and payment terms.
Own the Quick Strike standard operating procedure and logowear calendar, managing concept-to-drop timelines and continuously reducing lead time.
Run test and learn: launch short-run concept tests, read sell-through and consumer response, and scale proven graphics into larger runs in partnership with Planning on forecast and inventory.
Act as buyer for private label and third-party branded merchandise, owning blank styles, pricing, units, timing, and art approvals.
Deliver channel-requested product for events, activations, collaborations, and SMUs, partnering with channels on quantity, timing, and distribution.
Create and maintain a brand-aligned logowear toolkit enabling channels to build event-specific product on their own.
Partner with Retail, DTC, Wholesale, and Marketing on allocation, launch timing, and presentation for each drop.
Execute MSRP and initial costing to meet margin targets, balancing speed, quality, and perceived value.
Track performance on brand awareness, sell-through velocity, retail conversion, and repeat purchase, with revenue and margin as outcomes; share learnings with the Product Line Director and Chief Product Officer.
Deliver full product creation requirements, including bills of materials and packaging, and maintain data and product records across product data platforms.
Provide detailed budget input and spend recommendations for contract art, test buys, and category travel, informing the Chief Product Officer's overall product creation budget.
Monitor graphic, streetwear, and mountain culture trends to identify new applied-graphic product opportunities.

Desired Qualifications

Proficiency in Adobe Illustrator and Photoshop.
Experience with Centric and NetSuite.

Logowear Category Manager

Stio · Jackson, United States (Remote) · Full-time · Posted 2026-11-06

Workplace: remote

Department: Product Development

Description

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Logowear Category Manager at Stio® owns the end-to-end logowear business across inline & Quick Strike programs, spanning apparel, headwear, drinkware & future applied-graphic products. With speed to market as the headline, the role leads art & design, color, sourcing, pricing, margin & distribution to make Stio's story wearable, every day, building brand awareness & consumer pull.

Operating outside the seasonal GTM cadence, the role runs a dedicated logowear lane: art-led short runs to test & learn, scaling proven graphics, and product created on request from channels for events, activations, collaborations & SMUs. The Logowear Category Manager reports to the Senior Product Line Director, partners closely with the Chief Product Officer. Travel to market & events is required up to 20% of the year.

YOUR RESPONSIBILITIES

Develop & execute logowear strategy & assortment across inline & Quick Strike programs, aligned to brand storytelling & the product line architecture
Lead art & design direction for all logowear, managing a fleet of contract artists & partnering with a named Brand point person on one cohesive story
Build & maintain the logowear art library & graphic standards, ensuring consistent use of Stio marks across programs
Set color direction for bodies, inks & threads, staying connected to the seasonal palette
Select bodies & blanks by silhouette, fit & quality, balancing Stio custom bodies with best-in-class premium blanks
Place programs with existing blank & decoration suppliers; partner with Sourcing to validate new suppliers for compliance, quality, capability & payment terms
Own the Quick Strike SOP & logowear calendar, managing concept-to-drop timelines & continuously reducing lead time
Run test & learn: launch short-run concept tests, read sell-through & consumer response, and scale proven graphics into larger runs in partnership with Planning on forecast & inventory
Act as buyer for private label & third-party branded merchandise, owning blank styles, pricing, units, timing & art approvals
Deliver channel-requested product for events, activations, collaborations & SMUs, partnering with channels on quantity, timing & distribution
Create & maintain a brand-aligned logowear toolkit enabling channels to build event-specific product on their own
Partner with Retail, DTC, Wholesale & Marketing on allocation, launch timing & presentation for each drop
Execute MSRP & initial costing to meet margin targets, balancing speed, quality & perceived value
Track performance on brand awareness, sell-through velocity, retail conversion & repeat purchase, with revenue & margin as outcomes; share learnings with the PLD & CPO
Deliver full product creation requirements, including BOMs & packaging, and maintain data & product records across product data platforms
Provide detailed budget input & spend recommendations for contract art, test buys & category travel, informing the CPO's overall product creation budget
Monitor graphic, streetwear & mountain culture trends to identify new applied-graphic product opportunities

YOUR SKILLS AND EXPERIENCE

Bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field; or equivalent combination of education & experience
Minimum of 3 to 5 years of related experience in decorated apparel, brand merchandise, or drop-model & streetwear programs
Demonstrated taste in silhouette, color & graphics, supported by a portfolio or track record of successful programs
Working knowledge of decoration methods & blank sourcing; experience managing contract artists or vendors to deadline
Exceptional organization, attention to detail, follow-through & communication skills
Ability to thrive in a fast-paced environment while managing multiple programs & deadlines
Passion for the outdoors & a deep understanding of the lifestyle & values of mountain life
Adobe Illustrator & Photoshop proficiency preferred; Centric & NetSuite experience a plus
MS Office and Google Workspace experience required

THE FINE PRINT

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $75,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Apply

Apply at Stio

About the Company

Stio

Direct-to-consumer outdoor apparel for mountain life

Stio designs, manufactures, and sells functional outdoor apparel for men, women, and children, including jackets, pants, shirts, footwear, bags, and accessories for skiing, hiking, and everyday wear. It sells mainly through its website and Mountain Studios stores, using a direct-to-consumer model and products built for mountain life with performance fabrics and recycled or repurposed fibers. The brand differentiates itself with an authentic Jackson Hole lifestyle and hands-on founder involvement, maintaining a close customer connection and focusing on sustainable materials rather than wholesale. Its goals are to grow its direct-to-consumer business, expand its presence in mountain and gateway communities, and reach a multi-million revenue milestone while broadening offerings for families.

Company size: 201-500
Company stage: Late Stage VC
Total funding: $42.6M
Headquarters: Jackson, WY
Founded: 2011

Recently Posted Jobs

Explore more opportunities at Stio

See more jobs