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Dentsu

Marketing analytics and digital advertising solutions

Manager Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBuenos Aires, ArgentinaNo salary listedIn-person

About the Job

Requirements

  • A minimum of 3–4 years of total experience.
  • Relevant media planning and buying experience with a specific digital focus.
  • Proficiency in English for email and verbal client communication.
  • Familiarity with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, web analytics, ad servers, or media research tools is desired.
  • Hands-on media planning or activation experience across channels such as paid search, paid social, programmatic, native, video, CTV/OTT, TV, print, and out-of-home advertising.
  • Ability to adapt plans to changing client objectives, priorities, or budgets while minimizing impact on project momentum.
  • Strong analytical skills and ability to relate results to client business objectives.
  • Strong project management skills.
  • Ability to communicate and negotiate effectively.

Responsibilities

  • Work closely with the onshore Manager to divide day-to-day responsibilities, strategic direction, and marketing-partner responsibilities for clients.
  • Demonstrate working knowledge of the media space, including traditional and digital media, and available media research and systems.
  • Help manage day-to-day work by focusing on key client objectives and communicating resource needs to meet ongoing client goals and objectives.
  • Coordinate across media disciplines, including search engine marketing, social, television, online video, out-of-home advertising, and radio.
  • Work on upper-funnel media awareness campaigns.
  • Coordinate with creative agencies on creative assets and account needs.
  • Coordinate with multi-channel teams to design integrated media plans across awareness-based channels such as television, connected TV, video, social, programmatic, and audio.
  • Own and communicate directly with clients about questions, concerns, and specific media initiatives.
  • Evaluate timelines and manage day-to-day deliverables.
  • Analyze competitive landscapes, pull reports using agency tools, and compile insights.
  • Manage large media budgets and flowcharts.
  • Drive media-channel selection and identify new opportunities.

Desired Qualifications

  • Familiarity with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, web analytics, ad servers, or media research tools.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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