Right Side Up
In-house marketing talent for growth
Marketing Technology & Media Platforms Consultant
Remote in Austin, Texas; CST/CDT time zone.
About the job
- 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
- Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
- Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
- Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
- Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
- Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
- Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
- A systems-thinking mindset with the ability to stay strategic while getting hands-on
- Improve how marketing platforms, media systems, MMPs, and reporting tools connect
- Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
- Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
- Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
- Partner with media, analytics, ad operations, and engineering teams to improve system reliability
- Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
- Recommend improvements that make marketing infrastructure more scalable, accurate, and usable
About the company
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2016
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Simplify's Take
What believers are saying
- August 2026 hiring shows active demand across growth and creative consulting.
- Catch partnership broadens freelancer benefits, strengthening contractor recruiting and retention.
- Expanded 2026 offerings in GEO and marketing ops increase wallet share with existing clients.
What critics are saying
- Super Group controls 60% after 2023 approval, limiting independence and employer-brand credibility.
- 21 open roles in August 2026 signal delivery strain or aggressive utilization requirements.
- Client churn hits fast if performance attribution slips during 2026 market tightening.
What makes Right Side Up unique
- Marketers-in-residence model embeds senior talent inside client teams without agency overhead.
- 2026 careers show breadth: growth, lifecycle, affiliate, SEO, analytics, and creative.
- Remote U.S. team and named enterprise clients, including DoorDash, Uber, Stripe, Tabasco.
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Company News
Super Group gets green light to acquire Right Side Up.
Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.