Marketing Insights Researcher - Business, Enterprise GTM

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We're hiring a Marketing Researcher to partner with the Enterprise GTM organizations within our Business Marketing team and other groups. We are looking for a strategic researcher who is able to translate audience understanding into strategic implications for BMG leadership. In this role, you will lead efforts to understand the enterprise audience landscape by designing and executing quantitative and qualitative research, with a focus on enterprise decision-makers and large advertisers and how Meta positions its enterprise portfolio across business messaging and business AI. You will translate the findings on audience needs and preferences to identify strategic opportunities, influence the group's strategic direction, inform the development and execution of strategic marketing initiatives, and measure the impact of these marketing efforts.