Analyst – Digital Marketing

Job Description

Role Overview

As part of METRO's Global Solution Center, India, the Senior Process Executive supports digital marketing operations across METRO countries by executing day-to-day campaign, content and channel management activities. The role focuses on maintaining digital assets, configuring campaigns, publishing content, supporting email marketing activities and ensuring timely execution across digital channels.

Working within established marketing processes, governance standards and service level agreements, the Senior Process Executive contributes to high-quality campaign execution, data accuracy and operational excellence while collaborating with local marketing teams and cross-functional stakeholders.

Key Responsibilities

Operational:

• Execute digital marketing campaigns across web, app, email and digital catalog channels by following approved campaign briefs.
• Upload and maintain digital assets, images, banners and campaign content in content management and marketing platforms.
• Configure campaign settings such as scheduling, placement, target audience and store assignments as per defined requirements.
• Support the creation, testing and deployment of newsletters, push notifications and other customer communications.
• Maintain website content and landing pages by publishing, updating and removing content as required.
• Build and update digital catalogs, including product information, layouts, metadata and audience settings.
• Coordinate with internal stakeholders to collect campaign content and ensure completeness before publication.
• Perform quality checks to verify content accuracy, links, campaign settings and publishing standards before campaign launch.
• Escalate operational issues, missing inputs or system-related challenges to senior team members.

Continuous improvement:

• Follow standard operating procedures, campaign execution guidelines and content governance standards.
• Identify recurring operational issues and suggest improvements to senior team members.
• Support standardization of templates, content structures and digital marketing processes.
• Maintain high standards of content quality, tagging accuracy and campaign execution.

Collaboration:

• Work closely with Marketing, Category Management, CRM, E-commerce and Customer Insights teams to support campaign execution.
• Coordinate with external agencies and content providers to collect required marketing assets.
• Share campaign status updates and execution reports with stakeholders.
• Participate in team meetings, training sessions and knowledge-sharing activities.
• Collaborate with cross-functional teams to ensure timely completion of assigned deliverables.

Qualifications

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications or a related field preferred.
• 1–4 years of experience in Digital Marketing Operations, Marketing Support, Campaign Execution, Content Management or a related operational role.
• Experience in Retail, Wholesale, Consumer Goods or FMCG industry is preferred.
• Experience in retail/wholesale or consumer goods / FMCG is a plus

Primary Skills (Required)

• Basic understanding of digital marketing processes across web, email, mobile app and content management.
• Experience using Content Management Systems (CMS), email marketing tools or marketing automation platforms is preferred.
• Good working knowledge of Microsoft Excel, PowerPoint and Word.
• Familiarity with digital content publishing and campaign execution processes.
• Strong attention to detail with focus on content quality and operational accuracy.
• Good verbal and written communication skills.
• Ability to manage multiple operational tasks while following defined processes and timelines.
• Ability to collaborate effectively with cross-functional teams.
• Fluency in professional English.

Secondary Skills (Preferred)

• Basic knowledge of web analytics and campaign tracking concepts (Google Analytics, UTM parameters, Looker Studio or similar tools).
• Familiarity with Adobe Marketing Automation or similar email marketing platforms.
• Experience in Retail, Wholesale, Consumer Goods or FMCG industry.
• Experience working in a Shared Services or Global Capability Center (GCC) environment.
• Basic analytical and problem-solving skills with willingness to learn new digital marketing technologies.
• Additional language skills are an advantage.

Additional Information

• Participation in international projects across 21 countries
• Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies
• Real opportunities for creative input and implementing your own ideas and solutions
• Career development opportunities in various areas of modern retail operations
• Friendly and informal working atmosphere