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Zynga

Mobile social games developer with freemium

Senior Marketing Data Analyst

Data ScienceConfirmed live in the last 24 hours
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • Demonstrated experience with some or all of predictive modeling, statistics, experimental design, optimization, and data visualization.
  • Understanding of marketing metrics and key performance indicators, with experience in campaign optimization, Lifetime Value modeling, and incrementality analysis.
  • Proficiency in SQL and Python, with hands-on experience in Redshift, Databricks, PySpark, and Airflow.
  • Ability to translate ambiguous questions into data-driven insights.
  • Proven work experience in data analytics or data science roles.
  • Bachelor of Science degree in Computer Science, Mathematics, Statistics, Economics, or another quantitative field.

Responsibilities

  • Partner closely with marketing and cross-functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives.
  • Lead analytical deep dives to surface insights and translate them into actionable recommendations for senior stakeholders.
  • Visualize and communicate analytical findings to enable data-driven decision-making across the organization.
  • Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives.
  • Proactively explore and prototype opportunities using AI-driven automation to streamline investigations and improve decision-making.
  • Design and drive high-impact analytics solutions, including developing statistical frameworks to evaluate marketing performance, building data pipelines that integrate third-party sources, and creating interactive tools for partner teams.
  • Help shape the technical direction of analytics efforts and deliver initiatives end-to-end.

Desired Qualifications

  • Familiarity with AI/ML concepts or experience automating recurring analytics workflows is a plus.
  • A master's degree, MBA, or PhD is preferred.

About the Company

Zynga

Mobile social games developer with freemium

Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2007

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