Director, Sales - HOKA Lifestyle

Director, Sales HOKA Lifestyle

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE 

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be. 

The Role:

Lead the growth of HOKA’s Lifestyle wholesale business across EMEA. You will shape and execute the regional commercial “North Star”, building sustainable sales, revenue and profit growth while strengthening brand demand and strategic retail partnerships. Working closely with the EMEA leadership team and cross-functional partners, you will lead a consumer-centric, omnichannel commercial approach for direct markets and develop a high-performing Lifestyle sales and commercial organisation.

Your Impact:

•  Own and lead the EMEA Lifestyle wholesale commercial strategy, translating long-term ambitions into clear market, category, distribution and financial plans.

•  Drive delivery of regional sales, profit and margin objectives, including forecasting, inventory management, commercial reporting and clearance programmes.

•  Build trusted, long-term relationships with Lifestyle specialty and strategic retail partners, identifying opportunities for sustainable growth and new business.

•  Act as the decision-maker for Lifestyle wholesale sales activity across EMEA direct markets and develop strategic account roadmaps.

•  Lead retail partnership, selling and distribution strategies that grow market share and strengthen consumer demand for HOKA.

•  Partner closely with Marketing, DTC, Finance, Operations, Sales Planning and other stakeholders to align plans and deliver a joined-up EMEA strategy.

•  Lead, coach and develop the EMEA Lifestyle sales team, creating clarity, accountability and an inclusive, high-performance culture.

•  Use market intelligence, consumer insight, sales analysis and KPIs to make commercial decisions and respond to the competitive landscape.

•  Champion Deckers values, diversity, equity and inclusion, and represent HOKA as a collaborative brand ambassador across the organisation. 

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

•  Thinks strategically and takes a long-term, big-picture view, setting clear priorities and KPIs that create value.

•  Builds diverse, effective teams, develops talent through timely coaching and creates an environment where people feel recognised and valued.

•  Holds self and others accountable for business results, communicating objectives clearly and prioritising resources against strategic initiatives.

•  Uses consumer insight, data and fresh perspectives to identify opportunities, solve problems and drive continuous improvement.

•  Leads authentically and consistently, aligning actions with values and addressing behaviours that do not reflect Deckers’ commitments.

•  Builds connection across functions and levels, adapting communication for different audiences and balancing the needs of multiple stakeholders.

We would Love to Hear from People with:

•  Demonstrable success leading wholesale sales and commercial teams in a complex, cross-functional or matrix environment.

•  Strong knowledge of the European retail landscape and the footwear industry; experience with a footwear, apparel, accessories or consumer goods brand is preferred.

•  A track record of growing lifestyle brands, developing new business and managing sales, margins and profitability.

•  Commercial and consumer-focused judgement, supported by strong analytical, forecasting and inventory-management capability.

•  Excellent communication, influencing, presentation and public-speaking skills, with the confidence to engage stakeholders at every level.

•  An inclusive and inspirational leadership style, with the ability to build and develop high-performing teams across different functions and nationalities.

•  Flexibility to travel and work varied hours at short notice when required by the business.

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.

• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme

• Hybrid & Flexible Working Environment
  

Equal Employment Opportunity  
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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