Luth Research is a market research firm that focuses on the path-to-purchase by collecting behavioral data from online participants to reveal what consumers feel, say, and actually do, helping revenue-focused brands understand the consumer journey. It uses proprietary behavioral data collection technology to monitor online participants through the buying process and turn their emotions, statements, and actions into actionable insights. The company differentiates itself by prioritizing the path-to-purchase approach and using its own data-collection tech to deliver timely, practical insights on actual consumer behavior for a competitive edge. Its goal is to help brands optimize the consumer journey to boost sales and win a stronger market position.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
San Diego, California
Founded
1978
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?