Full-Time

Account Executive / Sales

Luth Research

Luth Research

51-200 employees

Market research firm using behavioral data

Compensation Overview

$50k/yr

San Diego, CA, USA

Remote

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Sales
Word/Pages/Docs
Excel/Numbers/Sheets
Microsoft Outlook

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Requirements
  • A four-year college degree or a high school diploma with work-related experience.
  • Market research sales experience.
  • Exceptional internet and research skills.
  • Ability to identify potential clients creatively.
  • Exceptional written and verbal communication skills.
  • Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook.
  • Ability to work independently and as part of a team.
  • Ability to work extended hours when necessary.
  • Ability to initiate and perform broad, varied, and complex assignments under minimal supervision.
  • Ability to prioritize multiple competing tasks and demands.
  • Organizational and time management skills sufficient to plan and accomplish assigned goals.
  • Deductive reasoning skills for developing sales skills and identifying problems and strategic resolutions.
  • Ability to operate basic office equipment and demonstrate adequate manual dexterity.
  • Fluent spoken communication, strong reading comprehension, and grammatically correct written communication.
  • Ability to use judgment to make decisions and solve problems.
  • Ability to work in a shifting environment.
  • Dependability, responsibility, honesty, and integrity.
Responsibilities
  • Develop and maintain business relationships with current contacts and potential leads to convert them into clients and generate future sales.
  • Participate in unified sales and marketing efforts for new products and developments to maximize profitable sales and deliver timely, quality insights to clients.
  • Draft a personal plan and provide ongoing performance reports to execute sales goals and deliver profitable projects.
  • Research, identify, and sell to prospects using sales engagement platforms, industry publications, related materials, and LinkedIn.
  • Engage with consultants, teams, and outside training to refine sales techniques and tactics.
  • Engage effectively with management, staff, consultants, teams, and clients.
  • Familiarize others with and promote the company's vision and mission to accomplish company goals and objectives.
  • Complete other tasks and projects assigned by management.
Desired Qualifications
  • Experience with prospecting software.

Luth Research is a market research firm that focuses on the path-to-purchase by collecting behavioral data from online participants to reveal what consumers feel, say, and actually do, helping revenue-focused brands understand the consumer journey. It uses proprietary behavioral data collection technology to monitor online participants through the buying process and turn their emotions, statements, and actions into actionable insights. The company differentiates itself by prioritizing the path-to-purchase approach and using its own data-collection tech to deliver timely, practical insights on actual consumer behavior for a competitive edge. Its goal is to help brands optimize the consumer journey to boost sales and win a stronger market position.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Diego, California

Founded

1978

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Simplify Jobs

Simplify's Take

What believers are saying

  • 2026 leadership additions Janeen Hazel, Sean Miller, Margie Strickland, Ivan Valdez deepen bench.
  • Luth updated ZQ Intelligence and research services pages in August 2026.
  • SurveySavvy's patented referral system supports scale without proportional acquisition spending.

What critics are saying

  • No public funding disclosure limits visibility into capital strength and runway.
  • Luth still relies on panel economics; survey fatigue and fraud can erode margins fast.
  • Aggressive AI-driven competitors like Qualtrics and Ipsos can commoditize custom insights.

What makes Luth Research unique

  • SurveySavvy panel spans 190+ countries and grows 1,500 members daily.
  • ZQ Intelligence combines passive behavior tracking with customer-journey research.
  • Roseanne Luth claims 50 years of Fortune 100 client relationships.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

Company News

MR Web
Dec 15th, 2025
Luth Hires for Deeper Dives into Consumer Behavior

Luth hires for deeper dives into consumer behavior. In San Diego, California, full service insights firm Luth Research has appointed cultural anthropologist Ivan Valdez as Vice President of Client Solutions. Luth was established in the 1970s, and uses proprietary advanced behavioral data technology and other research methods - including an online panel, SurveySavvy - to help businesses track emerging trends, measure message effectiveness, and understand how consumers think and act. A month ago it announced the promotions of longstanding execs Janeen Hazel and Sean Miller to Senior EVP roles. Valdez (pictured) brings twelve years of experience in qual and quant methodologies, across industries including tech, healthcare and CPG, and in both B2B and B2C markets. Since early 2019 he has been Senior Director of Brand Research, Strategy & Innovation at LA-based qual and quant consultancy BrandIQ, before which he spent nearly six years as a Qualitative Moderator and Ethnographer at Stamford, CT-based research firm Smart Revenue. He holds a master's degree in cultural anthropology, with expertise in empathetic moderation, ethnographic inquiry and behavioral storytelling. In his new role, he will be responsible for guiding strategic client engagements and further developing innovative research methodologies embracing AI, merging Luth's proprietary behavioral data with custom qualitative and quantitative studies. CEO Roseanne Luth comments: 'We are excited to welcome Ivan to the Luth Research family. His impressive track record and unique anthropological perspective on market research align perfectly with our mission to provide the most profound understanding of consumer behavior. Ivan's leadership will be instrumental as we continue to help our clients navigate complex market challenges with nuanced, actionable intelligence.' The company is online at www.luthresearch.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

MR Web
Nov 10th, 2025
Daily Research News Online

Daily research news online. The global MR industry's daily paper since 2000. Senior hires and promotions for Luth. In San Diego, California, full service insights firm Luth Research has announced the promotion of longstanding execs Janeen Hazel and Sean Miller to Senior EVP roles, and the appointment of Margie Strickland as Vice President of Client Solutions. Luth was established in the 1970s and uses proprietary advanced behavioral data technology and other research methods including an online panel, SurveySavvy, to help businesses track emerging trends, measure message effectiveness, and understand how consumers think and act. The company says the latest appointments expand its leadership team to accelerate innovation in client solutions, data products and operations. Hazel (pictured above) has been promoted to Senior Executive Vice President of Client Solutions after more than eighteen years at the company, and a total of more than thirty years' MR experience. She has helped shape Luth's client strategy through impactful partnerships, custom solutions, and the leadership of high-performing teams. Miller (pictured middle) becomes Senior Executive Vice President of Operations, after sixteen years at the company, in which he has overseen Online, Engineering, Data Analyst, Data Sales, Panel Management and Support teams. In his new, expanded role he will streamline new technologies across data offerings to strengthen scalability, efficiency, and support for client needs. Strickland (pictured below) brings nearly 30 years of experience, including more than twenty in digital insights and passive behavioral metering, most recently from Ipsos where she was a Vice President. Her new role is focused on expanding the firm's behavioral data product offerings. CEO Roseanne Luth comments: 'Janeen and Sean have long been pillars of Luth's leadership. By elevating their roles and welcoming experienced leaders like Margie, we are strengthening our ability to deliver behavioral truth, scale our operations, and provide clients with insights that drive competitive advantage.' Web site: www.luthresearch.com.

Research Live
May 17th, 2024
Luth Research appoints SVP of research

US - San Diego-based market research and insights firm Luth Research has named Stephen Montgomery as senior vice-president of research.