Grove Collaborative sells natural, eco-friendly home and personal care products through online retail and a subscription service. Customers receive regular deliveries of sustainable products, with revenue coming mainly from private-label and branded items like household cleaners and personal care essentials. The company uses a replenishment model that provides convenience and recurring revenue. It differentiates itself through rigorous ethical sourcing and environmental stewardship, including semi-announced supplier audits and a zero-tolerance policy for human trafficking and slavery, aiming to make sustainable products accessible to environmentally conscious consumers and build loyalty through repeat deliveries.
Company Size
201-500
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2012
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