Customer Strategy Manager - Soup & Broth
About the job
- A bachelor's degree is required.
- Six years of experience in CPG sales, customer strategy and planning, brand, or related commercial roles is required.
- Strong analytical capability with syndicated data (Circana/NielsenIQ), retailer point-of-sale data, and shopper insight tools is required.
- Own the go-to-market commercial agenda for an assigned sub-category or category segment, partnering with the GTM Senior Sales Manager, brand, and customer teams to deliver category growth and share commitments.
- Develop and execute the go-to-market plan for an assigned sub-category or category segment, including assortment, pack, price, and promotion strategy.
- Deliver Net Sales, Gross Profit, and share targets for the assigned scope.
- Partner with customer teams to translate the go-to-market plan into customer-specific selling stories and commercial outcomes.
- Support innovation gates, S&OP, and IBP routines with category inputs for the assigned scope.
- Maintain category, shopper, and competitive understanding for the assigned scope; surface risks and opportunities.
- Partner with Brand, RGM, Supply Chain, Finance, and Insights to deliver an integrated commercial agenda.
- Build category-led selling stories and customer-ready presentations.
- Support the GTM Senior Sales Manager on broader category priorities as required.
- Deliver Net Sales, Gross Profit, and share performance for the assigned sub-category or segment; produce an approved go-to-market plan; provide on-strategy, on-budget commercial inputs to customer plans; deliver innovation launch performance meeting distribution and velocity targets; and provide reliable category and commercial inputs to S&OP/IBP routines.
- Work with key members of the meals and beverage organization.
- Working knowledge of CPG commercial mechanics, including RGM, trade, and innovation commercialization.
- Effective storytelling, presentation, and stakeholder management skills.
- Comfort operating in a matrixed, cross-functional environment.
- Ability to travel approximately 10%–20% as needed.
About the company
Campbell Soup Company makes packaged foods across two segments: Meals & Beverages and Snacks. Meals & Beverages sells soups, simple meals, and beverages under brands such as Campbell's, Swanson, Prego, V8, and Pacific Foods to retailers and foodservice customers in the U.S., Canada, and nearby markets. Snacks includes Pepperidge Farm and Snyder’s-Lance brands, offering crackers, cookies, pretzels, and other snacks under Pepperidge Farm, Snyder’s of Hanover, Lance, and Kettle Brand, with products in North America and Latin America. The company distributes through supermarkets, mass merchandisers, club stores, and foodservice channels, and aims to grow by offering a broad range of convenient, trusted foods to households and foodservice customers worldwide.
Company Size
10,001+
Company Stage
IPO
Headquarters
Camden, New Jersey
Founded
1869
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Simplify's Take
What believers are saying
- Rao’s consumption rose 9.4% in fiscal 2026, with 18.9% household penetration.
- Sept. 2026 guidance includes new Goldfish variants, Pacific ramen broth, and Campbell’s soups.
- The new $500 million savings plan funds marketing, pricing, and debt reduction through 2030.
What critics are saying
- Fiscal 2027 sales guide fell 2% to 4%, signaling another demand contraction.
- Jeffersonville laid off 111 workers; Hyannis and Tualatin closures add 379 losses.
- If private-label gains continue, Campbell’s branded snacks lose relevance and leverage by 2027.
What makes The Campbell's Company unique
- Campbell’s owns Rao’s, Goldfish, Pepperidge Farm, and soups with broad U.S. household penetration.
- Sept. 3, 2026, management said 85% of media spend shifts to digital channels.
- Campbell’s scale across meals, beverages, and snacks creates retailer leverage and shelf visibility.
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Benefits
Health Insurance
Dental Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Hybrid Work Options
Wellness Program
Professional Development Budget
Mental Health Support
Company Equity
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%Campbell's cut its quarterly dividend 36% to $0.25 a share on September 3, 2026, to pay down debt faster. That leaves it yielding 5.3%, against 6.1% for Clorox. Clorox raised its quarterly dividend to $1.25 from $1.24 on July 31. Yet it paid out 149% of its free cash flow in dividends in fiscal 2026, against 69% for Campbell's. Analysts expect those ratios to fall to 71% and 40% in fiscal 2027. Clorox's figure depends on its free cash flow more than doubling to $881 million. Clorox expects fiscal 2027 sales to rise 13% to 14%, helped by its GOJO acquisition. Campbell's expects sales to fall 2% to 4%.
Per Scholas, a nonprofit that provides no-cost training for high-growth careers, has partnered with The Campbell's Company to launch its first Advanced Manufacturing Technician program in Greater Milwaukee. Campbell's is investing $500,000, including $250,000 to fund the first cohort. The 15-week program will train 25 learners for entry-level manufacturing and industrial technology jobs. The 400+ hour curriculum covers industrial electricity, fluid power, motor-driven systems, and precision maintenance, along with OSHA-10 and NFPA 70E safety credentials. Per Scholas built the curriculum after a year of planning, site visits, and a benchmarking study of more than 200 technicians. It plans to use the programme as a blueprint for other communities. According to a Deloitte report, US manufacturing will need 1.9 million more workers by 2033.
The Campbell's Company has completed a $300 million offering of fixed-to-floating rate subordinated, unsecured notes due April 5, 2057. The notes are callable and carry a variable coupon. The sale comes as investors weigh falling unit sales and pressure on earnings. Weak volumes in Snacks and Meals & Beverages remain the biggest risk to revenue and profit. Campbell's also cut its quarterly dividend by 36% to $0.25 per share. Together with the new debt, the move suggests the company is putting cash preservation and balance sheet strength ahead of near-term shareholder returns.
Campbell's slashed its dividend 36% to $0.25 per share after fiscal 2026 adjusted earnings per share collapsed to $2.17, down from $2.91. The cut followed a 37% drop in operating income to $852 million and a 6% decline in organic snacks sales. J.M. Smucker, by contrast, raised its quarterly dividend to $1.12 and guided full-year adjusted EPS to $10.50 to $11.00. First-quarter adjusted EPS hit $3.24, beating estimates, with revenue up 5% to $2.22 billion. However, Smucker faces similar pressures. Sweet Baked Snacks fell 7% and a $961.7 million Hostess impairment wiped out GAAP earnings. Despite this, operating cash flow swung to $425.7 million from negative territory. Analysts rate Smucker with eight strong buys and a $141 target, whilst Campbell's carries four strong sells and a $21 target. Year-to-date, Smucker is up 27% whilst Campbell's is down 27%.
Campbell's is implementing major restructuring after its stock declined more than 60% over the past decade. The company, valued at $6.2 billion, recently announced dividend cuts, plant closures, and new pricing. CEO Mick Beekhuizen outlined fiscal 2027 guidance projecting organic sales down 2% to 4%, with earnings per share falling as much as 24%. The company faces shifting consumer behaviour, with snack categories that previously grew 4% to 5% annually now growing around 1%. Campbell's rolled out a $500 million cost-savings programme through fiscal 2030, including $350 million in newly identified savings and headcount reductions. Meanwhile, the meals and beverages division, including soup and Rao's sauce, has benefited from increased home cooking trends. The company introduced a new category model giving individual leaders ownership of their businesses.