About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

Role Overview

Tunnl is seeking a VP, Head of Agencies to lead our Agency go-to-market strategy, based onsite in Arlington, VA. This role owns the full agency channel for Tunnl - driving net new agency sales and expanding revenue within our existing agency relationships.

Reporting to our Chief Revenue Officer, this VP will build and scale Tunnl's agency go-to-market function end-to-end, owning revenue targets while coordinating closely with our Brand/Corporate, Public Affairs, and Partnerships teams to keep agency strategy aligned with the rest of the business. Success looks like a growing, well-managed agency channel that becomes a durable, repeatable source of recurring revenue for Tunnl.

Responsibilities

Own and grow net new agency sales pipeline, from prospecting through close, across media agency holding companies, independent agencies, and adjacent partners.
Deepen and expand revenue within Tunnl's existing agency accounts, identifying new use cases and cross-sell opportunities.
Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure.
Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to align agency strategy with broader company priorities.
Represent Tunnl externally as the executive face of our agency relationships, building senior-level trust with agency leadership.
Report on pipeline, revenue, and channel performance to the CEO and CRO, informing broader commercial strategy.

What Success Looks Like

Bring deep knowledge of the agency ecosystem and a strong understanding of its business models, priorities, and evolving needs.
Build trusted relationships with senior agency leaders by listening carefully, offering informed perspective, and consistently delivering value.
See opportunities before they are obvious and can translate them into compelling partnerships, products, and revenue strategies.
Pair ambitious thinking with operating discipline, using clear goals, data, and accountability to drive results.
Thrive in a growing company where you can create structure, make thoughtful decisions with incomplete information, and move quickly from idea to execution.
Lead with influence across functions, bringing sales, customer success, product, marketing, and leadership together around a shared agency strategy.
Develop high-performing teams by setting a clear direction, giving people meaningful ownership, and creating a culture of candor and continuous improvement.
Stay close to customers and the market, turning what you learn into practical insights that shape Tunnl’s broader strategy.
Approach challenges with curiosity, sound judgment, humility, and a genuine desire to help agencies—and Tunnl—succeed.

Required Qualifications

10+ years of experience in agency, media, or partnership sales leadership, with a track record of building and scaling agency go-to-market functions.
Experience selling into or partnering with media agency holding companies.
Experience working with social platforms and/or DSPs, whether as a sales partner, channel lead, or platform-side agency lead.
Experience owning net new sales, channel sales, and account expansion targets simultaneously at a senior level.
Interest in building and scaling a go-to-market function from the ground up at a fast-growing data and insights company.

Preferred Qualifications

MBA or other advanced degree.
Have built and/or led revenue generating teams.

Why You Should Apply:

Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.
A friendly, welcoming, and supportive culture with regular social and team events.
Comprehensive benefits with excellent medical, vision, and dental coverage.
Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).
Flexible hybrid work policy.
Flexible paid vacation plus 80 hours of paid sick leave.
10 paid company holidays per year.
401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).
Cell phone reimbursement stipend.
Monthly parking or commuter stipend for VA-based employees.

About the company

Tunnl provides audience intelligence for campaigns and brands, delivering a data platform with hundreds of pre-built audiences and custom audience creation to guide media planning. It analyzes how people watch TV and streaming content and how they engage on social media, and users access these insights via a subscription to plan media buys and optimize ad spend. The firm differentiates itself through its political data and analytics heritage, applying that expertise to corporate and advocacy audiences for deeper, multi-channel targeting. Its goal is to help clients reach the most receptive audiences efficiently, improving messaging relevance and advertising ROI.

Company Size

51-200

Company Stage

Early VC

Total Funding

$2.6M

Headquarters

Arlington, Virginia

Founded

2021

Get referred to Tunnl

See people who can refer or advise you

Simplify's Take

What believers are saying

FreeWheel integrated Tunnl audiences on March 18, 2026, expanding CTV distribution.
TiVo Ads partnered June 3, 2026, adding privacy-compliant local and regional TV signals.
BGR Group partnered April 17, 2026, validating Tunnl for high-value advocacy campaigns.

What critics are saying

Tunnl remains dependent on political and advocacy spending, tied to 2026 election cycles.
FreeWheel, Nielsen, and Kantar can bundle targeting and measurement, squeezing standalone pricing.
If 2026 adoption stalls, Tunnl becomes a niche data utility with weak enterprise retention.

What makes Tunnl unique

Tunnl connects research, audiences, and measurement in one workflow, updated September 2026.
Its 10-plus years of U.S. adult opinion data creates a durable audience library.
FreeWheel and TiVo Ads integrations extend Tunnl into CTV, local TV, and activation.

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Benefits

Health Insurance
Vision Insurance
Dental Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Disability Insurance
Flexible Work Hours
Paid Vacation
Paid Sick Leave
Paid Holidays
401(k) Retirement Plan
401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

-3%

2 year growth

-1%

TechStartups

Oct 7th, 2026

Tunnl partners with DeepIntent to reach healthcare audiences with research-backed precision.

Tunnl partners with DeepIntent to reach healthcare audiences with research-backed precision. ARLINGTON, VA, October 7th, 2026, TechnologyWire Tunnl, the AI-powered audience intelligence platform, today announced a partnership with DeepIntent, a leading healthcare marketing platform that enables healthcare marketers to access Tunnl's research-backed audience segments through DeepIntent's healthcare programmatic platform. The new integration brings differentiated audience solutions to marketers to reach relevant audiences within a category where privacy expectations, regulatory requirements, and sensitive health decisions make patient communication especially complex. Tunnl's audiences draw on the most recent opinion research to understand the attitudes, behaviors, and motivations that shape decisions. For healthcare marketers accustomed to organizing audiences primarily by demographics or condition, this adds new dimensions for campaign planning: hesitancy toward seeking care, attitudes toward risk, openness to digital healthcare services, and the factors that encourage engagement. These insights give marketers more ways to understand how people approach healthcare decisions and develop communication that speaks to their priorities and concerns. Understanding What Shapes Healthcare Decisions Patients with similar demographic profiles or healthcare needs may have very different reasons for taking action, or putting it off. One may be hesitant about seeking care, another may require caregiver support to navigate the system, and another may be more comfortable engaging with healthcare services digitally to save time. Demographic and condition-based categories alone do not explain those differences. In a highly regulated advertising environment, healthcare marketers need relevant ways to understand audiences while working within the requirements that govern their campaigns. Research-backed segmentation adds dimensions such as attitudes, motivations, and engagement preferences to audience planning, opening up more options for patient education, service awareness, and communication around barriers to care. Through DeepIntent, marketers can move from those research-backed audience insights to activation within a healthcare-focused programmatic ecosystem. "Healthcare marketers have to navigate complex advertising requirements while communicating about decisions that are deeply personal. Demographics and conditions provide part of the picture, but they don't fully explain what makes someone hesitant to seek care, how they think about risk, or whether they're comfortable engaging with healthcare services digitally. Our research-backed approach gives marketers more ways to understand those differences. DeepIntent helps us put that understanding to work, making our audiences available for campaigns that connect with people around what shapes their healthcare decisions," said Sara Fagen, CEO and Co-Founder of Tunnl. "As the healthcare advertising environment becomes increasingly complex, marketers are turning to partners like DeepIntent with access to a wide range of audience solutions that reach the right people. By partnering with audience intelligence providers like Tunnl, DeepIntent is bringing new dimensions to how healthcare and pharma marketers better understand the audiences they are trying to reach. Tunnl's research-backed audiences add insight into the attitudes, motivations, and behaviors that shape healthcare decisions, enabling our clients to build more effective and relevant campaigns," said Natalie Mancuso, SVP of Data Partnerships at DeepIntent. Healthcare is just one application of Tunnl's broader audience intelligence platform. The same research-backed modeling approach supports audiences across consumer, advocacy, media, politics, and other categories. The partnership pairs Tunnl's audience intelligence with DeepIntent's healthcare-focused programmatic infrastructure and measurement. As Tunnl expands its activation partnerships, marketers can carry research-backed audience insights into campaigns across a wider range of categories and channels with little startup time. About Tunnl Tunnl is an AI-powered audience intelligence platform that connects survey research, insights, audience targeting, insights, activation, and campaign measurement all in one closed loop platform. Founded in 2021 by data and political strategy veterans Sara Fagen and Brent Seaborn, Tunnl serves Fortune 500 brands, media agencies, trade associations, and advocacy organizations navigating high-stakes communications environments. The company is headquartered in Arlington, VA. About DeepIntent DeepIntent is the leading healthcare marketing platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world's top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent's platform delivers measurable audience quality and script lift at scale. Contact. Nishy Siva Genius PR, for Tunnl [email protected] - Advertisement -

TechStartups

Aug 13th, 2026

Tunnl named to Inc. 5000 list of America's fastest-growing private companies for 2026.

Tunnl named to Inc. 5000 list of America's fastest-growing private companies for 2026. Arlington, Virginia, August 13th, 2026, TechnologyWire Tunnl, the AI-powered audience intelligence platform, today announced its inclusion in the 2026 Inc. 5000 list of America's fastest-growing private companies. Tunnl is one of 126 Artificial Intelligence and Data companies recognized on this year's list, a group that reflects the growing importance of applied AI infrastructure across industries. The Inc. 5000 ranks the fastest-growing private companies in the United States by revenue growth over a three-year period, and inclusion signals sustained performance in one of the most competitive periods for private company growth in recent memory. Tunnl's placement on the Inc. 5000 reflects rapid adoption of the platform's approach to audience intelligence, which connects survey research, audience targeting, activation, and campaign measurement in a single closed loop platform. The company has scaled significantly over the past 12 months, adding Fortune 500 clients across healthcare, financial services, and consumer technology. Recent momentum has been driven by a broader shift in how brands evaluate research and marketing technology. As brands look to reduce the loss that happens across every handoff in a modern marketing campaign, from research to targeting to activation to measurement, demand is growing for connected intelligence platforms that keep everything under one roof. Sara Fagen, CEO and co-founder of Tunnl, who brings more than 20 years of experience across political campaigns and as a four-time founder, said the recognition reflects growing brands demand for AI platforms grounded in real, ground truth data. "Being named to the Inc. 5000 reflects the growing demand we're seeing for a new way to understand and act on human opinion," says Sara Fagen, CEO of Tunnl. "Human opinion evolves over time, so organizations need to be able to not just capture that evolution, but act on it. That's why we built Tunnl with survey data as the foundation, using AI-powered layers to make those insights actionable and scalable. Our growth is a reflection of that need, and of the true campaign operating system we've created for marketers, advocacy leaders, and agency executives." Growth Reflects Demand Across Industries The company's Q1 2026 performance underscored the acceleration. Tunnl conducted four times more custom research projects in Q1 2026 than in the same period last year, with the volume of custom surveys launched in the first quarter alone matching the total number fielded across all of 2025. Tunnl's clients span pharmaceutical manufacturers, trade associations, and Fortune 500 brands operating in high-stakes communications environments, where audience precision affects both business performance and reputational outcomes. About the Inc. 5000 The Inc. 5000 is Inc. magazine's annual list of the fastest-growing private companies in America. This year's cohort includes companies working across AI, health care, software, consumer products, food and beverage, and other high-growth sectors. The full 2026 list is available at inc.com/inc5000/2026, with Tunnl's profile at inc.com/profile/tunnl. About Tunnl Tunnl is an AI-powered audience intelligence platform that connects survey research, insights, audience targeting, insights, activation, and campaign measurement all in one closed loop platform. Founded in 2021 by data and political strategy veterans Sara Fagen and Brent Seaborn, Tunnl serves Fortune 500 brands, media agencies, trade associations, and advocacy organizations navigating high-stakes communications environments. The company is headquartered in Arlington, VA. Contact. Media Rep Jamie Kingsley Tunnl [email protected] - Advertisement -

Tunnl Data

Jun 3rd, 2026

Tunnl partners with TiVo Ads to expand local TV coverage across media planning and audience insights.

Tunnl partners with TiVo Ads to expand local TV coverage across media planning and audience insights. Tunnl is excited to announce a new partnership with TiVo Ads, adding another layer of TV viewership data behind the audience intelligence and media planning tools in the platform. TiVo Ads' large-scale, privacy-compliant viewership signals are now integrated directly into Tunnl. This gives brands, agencies, advocacy groups, and media companies a fuller picture of how audiences engage with programming across markets, networks, and formats. For teams planning across linear and streaming, that means richer audience composition data, more precise reach and frequency analysis, and deeper exploration of real viewing behavior. Adding TiVo Ads' data is especially meaningful for teams focused on local and regional strategy, as it gives Tunnl access to more local programming than ever before. TiVo Ads' coverage will help teams whose buying strategy goes beyond national programming. Planners can see where audiences are actually spending time, calibrate investment between linear and streaming with more confidence, and build campaigns that reflect how television is watched in the markets most relevant to their brief. This partnership is part of Tunnl's broader effort to build a single, connected data stack. One that brings together historical depth, real-time signals, and scalable identity resolution in one place. The Tunnl Platform continues to be powered by a data moat no one else has: including consumer and voter data, TV viewership, and AI-driven predictions to power research, planning, measurement, and optimization. Adding TiVo Ads' local TV coverage strengthens that foundation and reinforces Tunnl's Platform as a system of record for how audiences really move across media.

BGR Group

Apr 17th, 2026

BGR Group partners with Tunnl to advance ai-powered advocacy, expand offering for clients.

BGR Group partners with Tunnl to advance ai-powered advocacy, expand offering for clients. WASHINGTON, D.C. (April 17, 2026) - BGR Group, Washington, D.C.'s premier bipartisan lobbying and public relations firm, today announced a strategic partnership with Tunnl, a leading audience intelligence platform, to further strengthen its advocacy and communications offerings through advanced data, targeting, and measurement capabilities. The partnership brings AI-powered audience intelligence into BGR Group's bipartisan advocacy offering, enabling clients to better understand and engage the audiences that shape policy outcomes. By integrating research, targeting, and execution into a single workflow, BGR can deliver even more precise, coordinated, and effective advocacy campaigns across federal, state, and local environments. "Effective advocacy must constantly evolve. Research, strategy, and execution must be increasingly integrated. Tunnl helps to achieve that integration," said Bob Wood, Chairman and CEO of BGR Group. "Tunnl adds a powerful AI-driven data and technology layer to our work, allowing us to efficiently deliver more focused campaigns that help clients achieve results in an increasingly complex communications environment." "The most effective advocacy campaigns today are built with an intelligence edge, a real-time understanding of audiences that connects research, targeting, and measurement in a way that amplifies every other asset a firm brings to the table," said Sara Fagan, Co-Founder and CEO of Tunnl. "Partnering with BGR means their clients get that edge - AI-powered, connected campaigns that deliver more coordinated, more sustained impact across every channel that matters." Tunnl's platform is built on a proprietary data foundation that includes voter, consumer, and professional datasets, along with more than a decade of insight into political behavior, issue salience, and persuasion dynamics. This approach goes beyond traditional demographic targeting to incorporate attitudinal insights, media consumption patterns, and indicators of influence and engagement, giving BGR clients a more complete and actionable view of key audiences. Through this integration, BGR clients can activate campaigns seamlessly across programmatic, social, connected TV, and other major channels. The result is consistent, reinforcing messaging delivered to priority audiences across platforms, improving both efficiency and impact. As part of the partnership, BGR will incorporate Tunnl's advanced audience intelligence capabilities into its campaign strategies - helping to identify and understand the networks and communities that shape how policy issues are framed and discussed. This allows BGR to complement its direct advocacy with tailored communications that address the broader environment surrounding key policy decisions.

Business Wire

Mar 18th, 2026

FreeWheel integrates Tunnl audiences to boost political ad targeting across CTV for 2026

FreeWheel has integrated Tunnl's syndicated audiences into its platform, enabling political and public affairs advertisers to access voter targeting data directly within CTV buying workflows ahead of the 2026 midterm elections. The integration provides access to over 3,500 issue-driven voter segments with approximately 90% match rates against eligible FreeWheel CTV inventory. With political ad spending projected to reach $10.8 billion overall and $2.5 billion on CTV in 2026, the partnership aims to streamline campaign activation as 65% of voters now base decisions on issues rather than party affiliation. The collaboration allows political buyers to activate Tunnl's research-based audiences without leaving FreeWheel's platform, reducing workflow friction during time-sensitive campaign periods whilst maintaining precision targeting across premium streaming inventory.

Tunnl

Vice President, Head of Agencies

About the job