Senior Analyst Social Media

Position Summary:

The Senior Analyst, Social Media will report to the Senior Manager, Social Media and will play a pivotal role in optimizing JetBlue’s social media strategies to help build compelling marketing content. This role collaborates cross functionally, building and maintaining relationships with individuals at all levels within the organization. The Senior Analyst is an effective communicator, has a strong sense of strategic direction and understanding of the digital/social eco-system. 

Essential Responsibilities

• Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility (CSR) and Impact, and other business teams, translating business priorities into effective social content plans.

• Own the planning, development, and maintenance of JetBlue's organic social content calendar, proactively identifying always-on content opportunities, key business moments, and campaign priorities.

• Serve as project manager for day-to-day social initiatives, coordinating cross-functional stakeholders and ensuring projects remain on schedule from intake through publishing.

• Find novel ways to express our brand to drive greater engagement and advocacy across our social media channels.

• Act as the team's subject matter expert on social platform best practices, including channel strategy, copy optimization, link strategy, calls-to-action, and evolving platform features.

• Own JetBlue's internal employee ambassador program (BlueCreators), including recruitment, engagement, content coordination, and ongoing program optimization to strengthen employee advocacy.

• Own analytical reports and utilize insights to guide content strategy and identify areas of opportunity.

• Support creative direction of assets for social marketing channels alongside the Social Media Creative team, inclusive of creative ideation. 

• Collaborate with the Senior Manager, Social Media to build product awareness and demand generation campaigns.

• Support the development of creative and goal-oriented social media briefs, ensuring it aligns with strategic objectives, and work alongside key internal stakeholders to gather necessary information and insights. 

• Other duties as assigned.

Minimum Experience and Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience

• Three (3) years’ experience in Marketing, Social Media and Content Marketing, Advertising or related field  

• Comfortable working in a fast-paced environment with changing priorities and tight deadlines

• Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships

• Available for some overnight travel (10%)

• Demonstrated knowledge on a variety of social media channel capabilities, strengths, and attribution methodologies in efforts to drive greater measurable awareness, traffic, and conversion

• Must be in possession of valid travel documents with the ability to travel in and out of the United States

• Able to work flexible hours and be available for an emergency response on short notice

• Must pass a pre-employment drug test

• Must be legally eligible to work in the country in which the position is located

• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications

• Five (5) years’ experience in social, content, marketing or advertising 

• Previous Travel or airline industry experience 

• Strong analytical and mathematical skills

• Excellent verbal and written communication skills 

• Strong interpersonal skills, amicable and professional demeanor

• Strong knowledge of social media management tools (i.e. Hootsuite, Sprout Social, etc.)

• Self-starter who is eager to participate and contribute

Crewmember Expectations:

• Regular attendance and punctuality 

• Potential need to work flexible hours and be available to respond on short notice

• Able to maintain a professional appearance

• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft

• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun

• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards

• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))

• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

• Computer and other office equipment 

Work Environment:

• Traditional office environment

Physical Effort: 

• Moderate physical activity required by handling objects up to 50 pounds occasionally and/or up to 20 pounds frequently (Medium). 

Compensation:

The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.