Duluth Trading Company sells durable workwear and accessories, including items like Fire Hose Pants and Buck Naked Underwear, designed for practical, hard-working customers. How it works: the clothes use tough materials and thoughtful design features (e.g., reinforced seams, durable fabrics, and comfort-focused cuts) so workers can perform tasks without worrying about gear failing. How it differs from competitors: it emphasizes rugged, functional clothing with recognizable product names and a straightforward, no-nonsense brand voice, balancing toughness with everyday comfort. The company’s goal is to equip customers to live on terms that are their own, supporting a hardworking lifestyle with dependable gear and employee-focused benefits as part of its culture.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Belleville, Illinois
Founded
1989
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