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RYZE Superfoods

Direct-to-consumer mushroom coffee with adaptogens

Video Editor

Video Production & EditingPosted on Nov 11
Full-timeNo salary listedRemote

About the Job

Requirements

  • Ability to independently develop engaging ad concepts, fresh ideas, and compelling visual narratives without detailed storyboards or step-by-step instructions.
  • Ability to identify winning elements, creatively repurpose existing footage, and combine ads, angles, hooks, and formats into cohesive videos.
  • Ability to analyze performance data, make informed creative decisions, take ownership of results, and test new ideas while scaling successful ones.
  • Proactively explore new ad formats, follow industry trends, study competitors, experiment with fresh approaches, and bring new ideas to the team.

Responsibilities

  • Regularly review the ad account, interpret performance data, identify winning creatives, hooks, angles, and formats, and turn insights into new creative ideas and tests.
  • Independently develop fresh concepts by combining proven segments, existing footage, and creative approaches into original ads with strong storytelling, pacing, direction, and strategy.
  • Analyze hook and hold rates, retention, click-through rate, cost per click, cost per thousand impressions, cost per acquisition, return on ad spend, and ad spend to identify opportunities and guide creative tests and iterations.
  • Continuously test new formats, hooks, storytelling approaches, and creative variations, analyze results, and build on successful approaches to improve performance.
  • Manage projects independently, navigate large content libraries efficiently, incorporate feedback, deliver batches of creatives, and communicate the reasoning behind creative decisions.
  • Edit polished, performance-focused ads using engaging visuals, strong pacing, captions, sound design, motion graphics, and AI-generated assets when appropriate.

About the Company

RYZE Superfoods

Direct-to-consumer mushroom coffee with adaptogens

Ryze Superfoods makes a coffee blend infused with adaptogenic mushrooms such as Cordyceps, Lion’s Mane, Reishi, Shiitake, Turkey Tail, and King Trumpet, combined with organic Arabica coffee, MCT oil, and coconut milk. It is sold direct-to-consumer through its website. The product aims to provide calmer energy, sharper focus, and immune support with less than half the caffeine of regular coffee, avoiding jitters and crashes. The mushrooms contribute to gut health, immunity, and mental clarity, appealing to health-conscious individuals, busy parents, professionals, and athletes seeking natural energy and recovery. Compared to traditional caffeinated beverages, Ryze focuses on a balanced, wellness-oriented profile with organic ingredients and direct customer engagement. The company’s goal is to offer a healthier, more balanced energy boost through an accessible, organic mushroom-coffee blend and maintain control over brand and pricing by selling directly to consumers.

Company size
201-500
Company stage
Seed
Total funding
$2.2M
Headquarters
Austin, TX
Founded
2020

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