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Sol de Janeiro

Brazilian-inspired skincare and body care

Senior Manager - Strategy & Insights, Product

Corporate StrategyConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Eight years of experience in consumer research, insights, data, and strategy.
  • Confidence using syndicated, retail, and e-commerce data sources such as Nielsen, Circana, and Stackline, and ability to build a simple model and size an opportunity.
  • Ability to run consumer product tests, including consumer insight surveys, fragrance testing idea screening, and concept tests, and turn results into clear recommendations.
  • Commercial instinct connecting consumer and competitor activity to portfolio, product, and launch decisions.
  • Ability to work across two stakeholder groups and keep both aligned to the same product strategy.
  • Resourcefulness in using subscribed syndicated, retail, and e-commerce sources to answer questions quickly, triangulate signals, and avoid unnecessary new research.

Responsibilities

  • Own insights that inform annual and three-year product strategy for the SVP of Global Product Marketing, partnering with the Product Marketing team that leads the strategy.
  • Size opportunities by quantifying potential for new categories, formats, price points, claims, and markets.
  • Translate trends, consumer needs, and competitive white space into product recommendations and portfolio bets.
  • Convert data into actions that Global Product Marketing and Product/Regulatory teams can execute to conceptualize and actualize products.
  • Publish a quarterly competitor benchmark covering launches, pricing, claims, assortment, media, and retail presence.
  • Prepare a teardown of major competitor launches within two weeks.
  • Map white space by category, price point, format, and region.
  • Track adoption curves for company launches and key category trends from early fans to mainstream adoption.
  • Run a monthly trend radar across ingredients, scents, formats, rituals, claims, and channels, with Product/Regulatory as key stakeholders.
  • Turn consumer research and reviews into concise notes on findings and recommended actions.
  • Partner through product development stages, including ideation, concept testing, product testing, and pre-launch validation.
  • Bring the consumer and market perspective to product tests, interpret results, and help determine next steps.
  • Monitor portfolio and pipeline health and flag overlap and gaps.
  • Support the Head of Strategy with AI implementation in collaboration with the Tech team.
  • Convert data into digestible formats and tools for stakeholders.
  • Support the Head of Strategy with the annual operating plan and three-year long-range plan build, acting as a key stakeholder in the process.
  • Partner with Product teams, Commercial, Finance, and Supply Chain to align the plan end to end.

Desired Qualifications

  • Beauty, fragrance, or body care experience is a plus.

About the Company

Sol de Janeiro

Brazilian-inspired skincare and body care

Sol de Janeiro sells premium skincare and body care products inspired by Brazilian scents, including creams, lotions, shower gels, and perfumes. Its items are vegan-friendly and reef-safe, made in the USA with globally sourced ingredients, and sold through direct-to-consumer channels and retail partners. The products act as everyday personal care items that hydrate skin and deliver distinctive tropical fragrances, with travel sizes and gift sets to promote trials. Its differentiators are the tropical scent identity, luxury positioning, and commitment to sustainability, with a goal of providing high-quality self-care experiences while expanding access through multiple sales channels and ethical sourcing.

Company size
501-1,000
Company stage
Acquired
Total funding
$14.6M
Headquarters
New York City, New York
Founded
2015

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