Digital Fashion Designer
Lockwood Publishing
Digital Fashion Designer
Lockwood Publishing
British mobile 3D social metaverse developer
Lockwood Publishing · United Kingdom (Remote) · Full-time · Posted 2026-07-08
Salary: GBP 35,000–50,000
Workplace: remote
Department: Product
Product: Avakin Life
Shape the Future of Digital Fashion
Fashion is one of the biggest reasons players express themselves in Avakin Life.
We're looking for a creative designer who is passionate about fashion, curious about emerging technology and excited by the opportunity to redefine how virtual fashion is created.
This isn't a traditional fashion design role.
You'll combine creativity, commercial awareness and AI-powered workflows to design digital fashion that reaches millions of players. Working alongside artists, developers and designers, you'll help evolve the way we create content while influencing the future of AI-assisted fashion production.
If you love experimenting, spotting trends and bringing ideas to life, we'd love to hear from you.
The Opportunity
As a Digital Fashion & AI Designer, you'll create commercially successful virtual fashion for Avakin Life while helping shape the future of our creative pipeline.
Using a combination of traditional design skills, AI tools and 3D workflows, you'll develop clothing collections that delight our players and support the continued growth of our in-game marketplace.
You'll also play an important role in helping the wider team adopt new technologies, improve creative workflows and continuously raise the quality of our fashion content.
What You'll Do
Design Fashion Players Love
Create original digital fashion inspired by emerging trends, player insights and commercial opportunities.
Translate creative concepts into designs that work beautifully within the Avakin world.
Develop fashion collections that strengthen player engagement and support in-game sales.
Balance creativity with practical production requirements.
Create with AI
AI is becoming an important part of how we design.
You'll use modern AI tools to:
explore creative concepts
rapidly visualise ideas
generate design variations
accelerate production workflows
improve creative quality and efficiency
You'll also help build prompt libraries, refine workflows and explore new ways AI can support digital fashion design.
Build Outstanding Digital Assets
Produce high-quality 2D concepts, textures and 3D assets.
Work with tools such as Blender, Maya, CLO/Marvelous Designer, Substance Painter and Adobe Creative Suite.
Ensure assets meet our artistic, technical and performance standards for mobile devices.
Collaborate with Character Art and Technical Art to ensure designs translate successfully into game-ready content.
Collaborate Across the Studio
Work closely with artists, developers, producers and marketing teams to bring new fashion collections to life.
Contribute to creative briefs and campaign planning.
Share ideas openly and help solve creative challenges together.
Support the continual evolution of our content pipeline.
Help Shape the Future
We're constantly evolving how we create content.
You'll help us:
improve creative workflows
evaluate emerging AI tools
identify opportunities for automation
share knowledge across the team
raise the quality and efficiency of digital fashion production
What Success Looks Like
Within your first six months you'll have:
Delivered multiple fashion collections into Avakin Life.
Developed AI-powered workflows that improve creative efficiency.
Become a trusted contributor within the Content Development team.
Helped evolve our digital fashion pipeline.
Contributed ideas that improve player engagement and commercial performance.
Shared knowledge that helps others adopt new creative tools and techniques.
How You'll Succeed
You'll thrive in this role if you:
Have a genuine passion for fashion and digital creativity.
Stay curious about emerging technologies.
Enjoy experimenting with new ideas.
Balance artistic creativity with commercial thinking.
Take ownership of your work.
Collaborate openly and generously with others.
Continuously look for better ways of working.
You'll Need
Strong experience creating digital fashion, costume or character apparel.
Excellent understanding of fashion trends, garment construction, colour and composition.
Experience using 3D content creation tools such as Blender, Maya, ZBrush, CLO or Marvelous Designer.
Experience creating textures and materials using tools such as Substance Painter and Adobe Photoshop.
Confidence using modern AI creative tools as part of your design process.
Strong visual communication skills with an excellent eye for detail.
A collaborative mindset and passion for continuous learning.
Bonus Points If You Have
Experience creating content for games or virtual worlds.
Experience designing fashion for avatars or digital characters.
Understanding of player behaviour, virtual economies or live-service games.
Experience contributing to marketing campaigns or digital fashion launches.
Experience developing AI workflows, prompt libraries or creative automation.
Interest in digital fashion, virtual identity or the future of self-expression in online worlds.
Why Join Lockwood?
At Lockwood, you'll help shape one of the world's leading social virtual experiences while exploring the future of digital fashion.
We're building a creative culture that embraces experimentation, values curiosity and encourages people to challenge how things have always been done.
You'll have the freedom to explore emerging technologies, influence how we create content and help define what digital fashion looks like for millions of players around the world.
Our Ways of Working
Our best work happens when we:
Put players first.
Take ownership.
Collaborate openly.
Stay curious.
Continuously improve.
Balance creativity with commercial thinking.
Use AI responsibly to enhance creativity, quality and productivity.
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British mobile 3D social metaverse developer
Lockwood Publishing makes Avakin Life, a 3D social metaverse for mobile. The game lets players create avatars, customize apartments, and socialize in virtual locations, funded by a free-to-play model with in-app purchases of clothing, furniture, and other items using Avacoins and Crowns. It differentiates itself by transitioning from Sony PlayStation Home work-for-hire projects into a self-published mobile social world with a digital economy and safety-focused, age-gated spaces. The goal is to grow a global, active community around Avakin Life, monetize through virtual goods, and continuously expand the virtual world with new content and social experiences.
Explore more opportunities at Lockwood Publishing