Senior Software Engineer - Message Delivery

ECDMA Global Awards 2026 recognize excellence in marketing and e-commerce. Published on: Aug 4, 2026 The E-Commerce & Digital Marketing Association (ECDMA) has unveiled the winners of its ECDMA Global Awards 2026, honoring professionals and organizations that demonstrated measurable business outcomes across digital marketing, e-commerce, customer operations, marketing technology, and enterprise innovation. The second edition of the awards drew 538 nominations from companies, agencies, technology vendors, and industry professionals worldwide, representing a notable increase from the inaugural program, which received more than 350 entries. The growth reflects rising interest in recognition programs that prioritize documented business impact over reputation or marketing visibility. Unlike many industry awards that rely heavily on promotional campaigns or entry budgets, ECDMA continued its policy of offering free submissions for individual categories. According to the association, professionals could be nominated by colleagues, managers, business partners, or clients without requiring employer sponsorship. Organizational categories carried an administrative fee, while every submission underwent eligibility verification and evidence-based evaluation before reaching the judging panel. The judging process emphasized quantifiable business performance. Entries were independently scored by multiple jurors against category-specific criteria, including measurable commercial results, innovation, leadership, customer impact, operational effectiveness, and strategic execution. To receive an award, nominations were required to achieve at least 80 out of 100 points alongside a minimum average score of 8 out of 10 for the category's primary evaluation criterion. Categories without qualifying submissions remained without winners. This evidence-first methodology mirrors a broader trend across enterprise marketing and digital commerce, where organizations increasingly evaluate success through key performance indicators (KPIs), return on investment (ROI), customer acquisition efficiency, and long-term business outcomes rather than campaign visibility alone. Among the individual winners, Yana Kuzina received Best Digital Marketing Professional of the Year for rebuilding the Careers to Love PA recruitment initiative supporting nonprofit aging services employers in Pennsylvania. The campaign shifted investment toward search marketing, retargeting, video advertising, and customer relationship management (CRM) measurement, contributing to a 35% increase in website sessions, higher conversion volumes, and lower media spending. Yelena Kovalenko was recognized as Best Growth Marketing Professional of the Year after developing a customer acquisition strategy for a premium beauty brand in Dubai. The initiative combined paid social advertising, quiz-based lead qualification, CRM integration, and automated follow-up workflows to generate more than 1,600 recorded conversions and significant attributed revenue. Technology providers also featured prominently in this year's awards. Omnisend earned recognition as Best Marketing Automation Platform, highlighting continued enterprise demand for omnichannel customer engagement platforms that integrate email marketing, SMS campaigns, web push notifications, customer lifecycle automation, and personalization. According to the company, merchants using its platform generated an average of $79 in revenue for every dollar spent, while its product teams analyzed billions of customer interactions to improve platform capabilities. Meanwhile, MarketProvider received Product Data Management Solution of the Year for software combining product information management (PIM), digital asset management (DAM), content syndication, and market intelligence. Organizations reported improvements including faster product launches, fewer listing errors, and significant reductions in manual content management, illustrating the growing importance of centralized product data infrastructure within modern e-commerce operations. The awards also highlighted innovation in enterprise commerce leadership. Niki Aghaei, named Best E-Commerce Product Manager of the Year, led multiple digital transformation initiatives involving commerce platforms, marketplace integrations, analytics, forecasting systems, workflow automation, and enterprise reporting without disrupting live customer operations. Such projects reflect how digital commerce increasingly depends on integrated technology ecosystems rather than standalone online storefronts. Customer success and operational excellence also received attention. Margarita Barysheva earned Best Customer Success Professional of the Year after developing customer success operations that achieved 114% net revenue retention, high customer satisfaction scores, and low churn rates - metrics that have become increasingly important as software companies prioritize recurring revenue growth. Several winners demonstrated how digital transformation extends beyond technology companies. Yelena Kozubskaya was recognized for modernizing the customer experience of a national quick-service restaurant chain through a mobile application, loyalty platform, CRM modernization, and performance marketing strategy that significantly increased digital orders and customer engagement. According to Gartner, organizations continue increasing investments in customer experience technologies and marketing automation as they seek more measurable business outcomes from digital initiatives. Forrester likewise reports that data-driven customer engagement, personalization, and integrated commerce technologies remain among the highest priorities for enterprise marketing leaders. The ECDMA Global Awards reflect these broader industry trends by recognizing organizations that combine marketing strategy, digital technologies, operational excellence, and measurable business performance. Rather than rewarding creative concepts alone, the program emphasizes documented evidence demonstrating tangible commercial impact across multiple industries. As enterprise organizations continue investing in AI-powered marketing platforms, customer analytics, commerce technologies, and digital operations, performance-based recognition programs are likely to gain further relevance among marketing professionals, technology providers, and business leaders seeking independent validation of measurable success. Market landscape. Enterprise marketing and e-commerce are increasingly driven by measurable business outcomes supported by AI, automation, analytics, and integrated customer engagement platforms. Organizations are prioritizing technologies that improve customer acquisition, operational efficiency, personalization, and long-term revenue growth, making evidence-based performance a key differentiator across digital commerce. Top insights. * ECDMA Global Awards 2026 received 538 nominations, reflecting growing global interest in performance-based recognition across marketing, e-commerce, and enterprise technology. * Winners were selected using evidence-based scoring focused on measurable business outcomes, innovation, leadership, and operational performance rather than promotional visibility. * Marketing automation, customer success, product information management, and digital commerce platforms emerged as major areas of enterprise innovation. * Omnisend and MarketProvider highlight increasing enterprise demand for AI-enabled marketing automation and centralized product data management solutions. * Data-driven customer acquisition, CRM integration, analytics, and operational efficiency continue shaping competitive advantage across digital commerce.

Fullmetrix x Omnisend: segments and tags fueled by your entire e-commerce data. Fullmetrix now connects officially to Omnisend. Build your segments in Fullmetrix, on fields Omnisend never sees natively, then push them to Omnisend in one click as both segments and tags. Fullmetrix is not replacing Omnisend, Fullmetrix is making it more powerful. Let Fullmetrix say it upfront: Fullmetrix love Omnisend. It is one of the best email and SMS marketing tools for e-commerce, its automations are solid, its editor is clean, and many of its customers use it every day. So this integration is not here to replace Omnisend. It is here to give it better ammunition. Fullmetrix now connects officially to Omnisend. The idea is simple: you build your segments in Fullmetrix, with the full depth of its segmentation engine, then you push them to Omnisend in one click, as both segments and tags. Omnisend stays where you send your campaigns. Fullmetrix becomes where you decide, precisely, who receives them. Why this integration. An email marketing tool only knows about your customers what your store hands over to it: an email, a first name, a country, a few order events. That is enough for simple segmentation, but it leaves an enormous amount of context on the table. And that context is exactly where your best audiences hide. Fullmetrix, on the other hand, ingests all of your store data, far beyond the standard fields. Fullmetrix import WordPress roles, PrestaShop customer fields, data from your plugins, custom attributes from your theme, and Fullmetrix do exactly the same on Shopify, Magento and Sylius. That richness becomes a segmentation engine, and the output of that engine is what Fullmetrix push cleanly into Omnisend. 1 click to turn a Fullmetrix segment into an Omnisend segment and tag, synced and kept up to date How the integration works. The connection is done through OAuth, in a few seconds, with no API key to copy and paste. Once Omnisend is connected to your Fullmetrix organisation, any segment or audience you create can be synced to Omnisend. The flow is deliberately simple. * Connect Omnisend to Fullmetrix through the secure OAuth authorization button * Build your segment in Fullmetrix, on the fields of your choice * Click Sync to Omnisend from the segment or the audience * Fullmetrix creates a matching tag and segment on the Omnisend side * The segment stays up to date: refresh the contacts whenever you want On the Omnisend side, your contacts arrive with a dedicated tag in the form fullmetrix: segment name, and an Omnisend segment based on that tag is created automatically. You find your Fullmetrix audience directly inside Omnisend, ready to be targeted in a campaign or an automation, with no extra step. Segments far richer than native ones. This is the heart of the integration. Where a classic connector only syncs email, first name and order status, Fullmetrix lets you segment on everything your store actually holds. Here are a few examples of what you can target that simply does not exist natively in an emailing tool. Fields your platform hides. * WordPress roles and customer groups: segment your resellers, your VIPs, your B2B accounts * PrestaShop customer fields and groups imported as they are, not just name and email * Data from your e-commerce plugins: loyalty, subscriptions, referral, points * Custom attributes from your theme and bespoke fields on your products * The same everywhere on Shopify, Magento and Sylius: one segmentation logic across all Purchase behaviour you control in detail. * Customers who bought a specific category or product, over a given period * RFM segments, customer value, repeat frequency, average basket, margin * Customers at risk of churn, or on the contrary ready for an upsell * Fine combinations: VIPs of a category who have not ordered in 60 days Tracking and engagement, not only orders. * Advanced visitor tracking: page views, viewed products, sessions, acquisition source * Contacts captured through your Fullmetrix forms and pop-ups, with a unique promo code generated at sign-up * Automatic contact enrichment as the data comes in Segments AND tags, both on the Omnisend side. Many connectors stop at putting a tag on contacts, leaving you to rebuild the segment by hand inside the tool. Fullmetrix does both. Fullmetrix apply a dedicated tag to every contact in the segment, and Fullmetrix create the matching Omnisend segment based on that tag. So you get the object usable immediately, and the tag that lets you compose your own rules on top if you want to. You stay in control of the sync. You choose which segments go to Omnisend and when to refresh them. A segment deleted on the Fullmetrix side can be cleanly removed on the Omnisend side. No rogue syncing: nothing leaves without you deciding it. Under the hood. The integration relies on the official Omnisend API and respects its rules. Contacts are sent in batches, with their email and phone identifiers, first name, last name and country when available. Tags are normalised to stay readable and avoid collisions. The connection supports several Omnisend accounts per organisation, handy if you manage multiple brands. * Official OAuth connection, no password or key to copy * Contacts sent in batches through the Omnisend batch API * Tags namespaced as fullmetrix: segment name, to stay clear inside Omnisend * Multi-account Omnisend support per organisation * Disconnect and revoke at any time from Fullmetrix Availability and pricing. The Omnisend integration is available today, included in your Fullmetrix subscription, at no extra cost. If you already have an Omnisend account, the connection takes under a minute. Your existing Fullmetrix segments become instantly syncable. Connect Omnisend to Fullmetrix. OAuth connection in under a minute, included in your subscription. Your segments go to Omnisend in one click. Going further. Omnisend joins the list of Fullmetrix destinations, alongside Meta Ads, Google Ads, TikTok and its other channels. The logic is always the same: you build the audience once, with the full depth of your e-commerce data, and you push it wherever you need it. One segmentation engine, several exit points. If you do not have a Fullmetrix account yet, this is a good time. The trial is free, connecting your store takes a few minutes, and Omnisend plugs in right after. Try Fullmetrix with Omnisend. Free Fullmetrix account, store connection in minutes, Omnisend integration included. Mezri Founder of Fullmetrix Founder of Fullmetrix. E-commerce acquisition and analytics expert, I help merchants turn their data into profitable decisions. Turn this insight into measurable revenue. Fullmetrix unifies your e-commerce stack to track profit, LTV, cohorts and ad ROI on PrestaShop, WooCommerce and Shopify.

Omnisend added new features - Here's how Fidras stacks up. By Fidras Team July 20, 2026 Omnisend just added 13 new features. But does it match Fidras? Compare pricing, WhatsApp, AI predictions, and more to find the best Omnisend alternative. Omnisend just rolled out 13 new features, including AI-powered tools and deeper Shopify integrations. If you are an ecommerce merchant evaluating your marketing stack, you might wonder: does this make Omnisend the best choice? Or is it time to look for a true Omnisend alternative that delivers more value for less? At Fidras, Fidras built an all-in-one retention and growth platform that already includes everything Omnisend just added - plus features Omnisend still does not offer. Here is how they stack up. Quick answer. Omnisend added 13 new features, but Fidras remains the better Omnisend alternative because it includes native WhatsApp marketing, predictive analytics, churn prediction, ML product recommendations, and a replenishment engine - all free to start. Fidras replaces $590-$1,930/month of separate tools in one 2-minute setup. Key takeaways. * Omnisend's 13 new features still lack native WhatsApp, predictive analytics, and churn prediction - all standard in Fidras. * Fidras offers a free plan with no contact limits, while Omnisend's free tier caps at 250 contacts and 500 emails. * Fidras includes a 12-formula replenishment engine and ML product recommendations that Omnisend charges extra for or does not offer. * Fidras replaces $590-$1,930/month of separate tools, including Klaviyo, WhatsApp tools, and ad intelligence platforms. 1. WhatsApp marketing: the biggest missing piece. Omnisend still does not offer native WhatsApp marketing. Its 13 new features include AI subject line generation and improved segmentation, but WhatsApp remains absent. For merchants in WhatsApp-first markets like the UAE, India, and South Asia, this is a dealbreaker. Fidras includes official Meta Cloud API WhatsApp with 95%+ open rates, per-message delivery tracking, and automated flows - all in one platform. You can send WhatsApp broadcasts, trigger WhatsApp steps inside automation flows, and track delivery status per message. No third-party workarounds needed. WhatsApp open rates exceed 95%, compared to email's 22% average. Fidras is the only all-in-one platform that delivers WhatsApp natively alongside email and SMS. 2. Predictive Analytics and Churn Prediction. Omnisend's new features include AI-powered product recommendations (beta) and improved segmentation, but it still lacks predictive analytics and churn prediction. Fidras offers a full predictive analytics suite: churn risk scores, predicted CLV, days until next order, and ML purchase probability (real-time 45-dimension feature vector). These are not locked behind a paywall - they are available on the free plan. For example, Fidras automatically computes RFM scores daily and flags at-risk customers before they leave. Omnisend cannot do this without third-party integrations. 3. Pricing: free vs. Contact-Based billing. Omnisend's free tier caps at 250 contacts and 500 emails per month. Paid plans start at $16/month (Standard) and $59/month (Pro) for unlimited emails. But billing auto-escalates monthly based on total contact count, and advanced features like A/B testing and product recommendations are locked to higher tiers. Fidras offers a full-featured free plan with no contact limits. Paid plans start at $16/month with a 3-day free trial. You get email, SMS, WhatsApp, AI segmentation, predictive analytics, product recommendations, and more - all included. No surprise overage charges. Fidras vs Omnisend: Feature Comparison Email Marketing SMS Marketing Native WhatsApp AI Segmentation Predictive Analytics Churn Prediction ML Product Recommendations Replenishment Engine Cart Abandonment Recovery Free Tier Contacts Entry Price 4. Product Recommendations: ml-powered vs. Basic. Omnisend's new features include AI-powered product recommendations in beta, but only on the Pro plan ($59/month). Fidras offers a full ML-powered recommendation engine that includes Frequently Bought Together widgets, cross-sell suggestions, and real-time scoring - all on the free plan. Fidras uses co-occurrence analysis on your order history to surface complementary products at every funnel stage: product page, cart, checkout, and post-purchase. This increases average order value by 20-35%. Omnisend's beta feature is limited and requires a paid upgrade. 5. Automation flows: concurrent-safe and multi-channel. Omnisend offers automation flows with triggers like order placed and abandoned cart, but its branching is limited and it lacks native WhatsApp steps. Fidras supports 5 trigger types (order placed, segment entered, page viewed, collection viewed, winback) and 8 step types including email, SMS, WhatsApp, add to segment, tag/untag, Meta audience sync, wait, and branch. Fidras uses concurrent-safe workers (SELECT FOR UPDATE SKIP LOCKED) to prevent double-sends, with 3x retry and dead-letter queues. You can build complex, multi-channel flows that Omnisend cannot handle. 6. AI ad intelligence and creative generation. Omnisend does not offer ad intelligence or AI ad creative generation. Fidras includes a full AI ad intelligence suite with 69 insights across 14 categories, including real attributed ROAS per platform, day-parting, funnel leak detection, and traffic quality scores. Plus, Fidras generates AI ad creatives using three providers: xAI Grok (trend intelligence), Anthropic Claude (campaign strategy and copy), and OpenAI gpt-image-2 (product images). You can create a complete campaign in under a minute. This is a game-changer for merchants who want to optimize ad spend without hiring an agency. 7. Replenishment Engine: predict when customers need refills. Omnisend has no replenishment engine. Fidras includes a 12-formula statistical engine that computes per-customer, per-product median reorder cycles, adjusts for quantity purchased, and applies confidence scoring. It triggers 2-4 days before the customer runs out - not after. This converts at 3-5x the rate of generic win-back campaigns. Competitors sell this as a separate app for $30-80/month. Fidras includes it free. 8. Real-Time visitor intelligence and anonymous segmentation. Omnisend can only segment known customers. Fidras segments anonymous browsing visitors in real-time using a 45-dimension feature vector (session timing, page depth, interaction signals, cross-channel warmth, and more). You can see a live feed of visitors split into 'Going to buy' vs 'Just browsing' with their current product, score, and source. Fidras also pushes high-probability visitors to Meta custom audiences in real-time. No other retention app does this. 9. AI Store Assistant: plain english commands. Omnisend's new features include AI-generated subject lines, but Fidras takes AI further with a full AI Store Assistant. You can type commands like 'Create a segment of customers who bought sunglasses but not cases' or 'Set up a win-back flow for At Risk customers, 3-day wait, then a WhatsApp' - and it builds the segment or flow instantly. This saves hours of manual setup and makes advanced automation accessible to non-technical merchants. 10. Setup time: 2 minutes vs. 15+ minutes. Omnisend takes 15+ minutes to set up, with manual integration steps. Fidras installs in under 2 minutes with one click for Shopify and WooCommerce. Webhooks register automatically, full customer and order history syncs in the background, and within an hour your RFM segmentation, cart abandonment flows, and replenishment engine are live. No coding required. Frequently asked questions. Is Fidras a good Omnisend alternative? Yes, Fidras is a strong Omnisend alternative because it includes native WhatsApp marketing, predictive analytics, churn prediction, and ML product recommendations - all features Omnisend lacks - starting at free with no contact limits. Does Omnisend have WhatsApp marketing? No, Omnisend does not offer native WhatsApp marketing. It requires third-party workarounds. Fidras includes official Meta Cloud API WhatsApp with 95%+ open rates, per-message delivery tracking, and automated flows. How does Fidras pricing compare to Omnisend? Fidras offers a full-featured free plan with no contact limits, while Omnisend's free tier caps at 250 contacts and 500 emails. Paid plans start at $16/month for Omnisend (Standard) versus $16/month for Fidras (with more features included). Can Fidras replace Omnisend for email and SMS? Yes, Fidras replaces Omnisend for email and SMS marketing, plus adds WhatsApp, AI segmentation, predictive analytics, product recommendations, and a replenishment engine - all in one platform. Many merchants also ask whether Fidras works with WooCommerce stores. The answer is yes - Fidras integrates seamlessly with both Shopify and WooCommerce, so you can use it regardless of your platform. Try Fidras free today. Omnisend's 13 new features are a step forward, but Fidras already offers everything they added - and much more - at a fraction of the cost. With a free plan that includes unlimited contacts, native WhatsApp, predictive analytics, and ML recommendations, Fidras is the last retention app you will ever need. Set up in 2 minutes, no credit card required. Paid plans start at $16/month with a 3-day free trial. Start your free trial at Fidras.com and see the difference. Fidras Team Fidras (fidras.com) is an AI-powered retention and growth platform for Shopify and WooCommerce, built by CatalystIQ, Dubai, UAE. It is the last retention app a merchant will ever need.