Omnisend added new features - Here's how Fidras stacks up. By Fidras Team July 20, 2026 Omnisend just added 13 new features. But does it match Fidras? Compare pricing, WhatsApp, AI predictions, and more to find the best Omnisend alternative. Omnisend just rolled out 13 new features, including AI-powered tools and deeper Shopify integrations. If you are an ecommerce merchant evaluating your marketing stack, you might wonder: does this make Omnisend the best choice? Or is it time to look for a true Omnisend alternative that delivers more value for less? At Fidras, Fidras built an all-in-one retention and growth platform that already includes everything Omnisend just added - plus features Omnisend still does not offer. Here is how they stack up. Quick answer. Omnisend added 13 new features, but Fidras remains the better Omnisend alternative because it includes native WhatsApp marketing, predictive analytics, churn prediction, ML product recommendations, and a replenishment engine - all free to start. Fidras replaces $590-$1,930/month of separate tools in one 2-minute setup. Key takeaways. * Omnisend's 13 new features still lack native WhatsApp, predictive analytics, and churn prediction - all standard in Fidras. * Fidras offers a free plan with no contact limits, while Omnisend's free tier caps at 250 contacts and 500 emails. * Fidras includes a 12-formula replenishment engine and ML product recommendations that Omnisend charges extra for or does not offer. * Fidras replaces $590-$1,930/month of separate tools, including Klaviyo, WhatsApp tools, and ad intelligence platforms. 1. WhatsApp marketing: the biggest missing piece. Omnisend still does not offer native WhatsApp marketing. Its 13 new features include AI subject line generation and improved segmentation, but WhatsApp remains absent. For merchants in WhatsApp-first markets like the UAE, India, and South Asia, this is a dealbreaker. Fidras includes official Meta Cloud API WhatsApp with 95%+ open rates, per-message delivery tracking, and automated flows - all in one platform. You can send WhatsApp broadcasts, trigger WhatsApp steps inside automation flows, and track delivery status per message. No third-party workarounds needed. WhatsApp open rates exceed 95%, compared to email's 22% average. Fidras is the only all-in-one platform that delivers WhatsApp natively alongside email and SMS. 2. Predictive Analytics and Churn Prediction. Omnisend's new features include AI-powered product recommendations (beta) and improved segmentation, but it still lacks predictive analytics and churn prediction. Fidras offers a full predictive analytics suite: churn risk scores, predicted CLV, days until next order, and ML purchase probability (real-time 45-dimension feature vector). These are not locked behind a paywall - they are available on the free plan. For example, Fidras automatically computes RFM scores daily and flags at-risk customers before they leave. Omnisend cannot do this without third-party integrations. 3. Pricing: free vs. Contact-Based billing. Omnisend's free tier caps at 250 contacts and 500 emails per month. Paid plans start at $16/month (Standard) and $59/month (Pro) for unlimited emails. But billing auto-escalates monthly based on total contact count, and advanced features like A/B testing and product recommendations are locked to higher tiers. Fidras offers a full-featured free plan with no contact limits. Paid plans start at $16/month with a 3-day free trial. You get email, SMS, WhatsApp, AI segmentation, predictive analytics, product recommendations, and more - all included. No surprise overage charges. Fidras vs Omnisend: Feature Comparison Email Marketing SMS Marketing Native WhatsApp AI Segmentation Predictive Analytics Churn Prediction ML Product Recommendations Replenishment Engine Cart Abandonment Recovery Free Tier Contacts Entry Price 4. Product Recommendations: ml-powered vs. Basic. Omnisend's new features include AI-powered product recommendations in beta, but only on the Pro plan ($59/month). Fidras offers a full ML-powered recommendation engine that includes Frequently Bought Together widgets, cross-sell suggestions, and real-time scoring - all on the free plan. Fidras uses co-occurrence analysis on your order history to surface complementary products at every funnel stage: product page, cart, checkout, and post-purchase. This increases average order value by 20-35%. Omnisend's beta feature is limited and requires a paid upgrade. 5. Automation flows: concurrent-safe and multi-channel. Omnisend offers automation flows with triggers like order placed and abandoned cart, but its branching is limited and it lacks native WhatsApp steps. Fidras supports 5 trigger types (order placed, segment entered, page viewed, collection viewed, winback) and 8 step types including email, SMS, WhatsApp, add to segment, tag/untag, Meta audience sync, wait, and branch. Fidras uses concurrent-safe workers (SELECT FOR UPDATE SKIP LOCKED) to prevent double-sends, with 3x retry and dead-letter queues. You can build complex, multi-channel flows that Omnisend cannot handle. 6. AI ad intelligence and creative generation. Omnisend does not offer ad intelligence or AI ad creative generation. Fidras includes a full AI ad intelligence suite with 69 insights across 14 categories, including real attributed ROAS per platform, day-parting, funnel leak detection, and traffic quality scores. Plus, Fidras generates AI ad creatives using three providers: xAI Grok (trend intelligence), Anthropic Claude (campaign strategy and copy), and OpenAI gpt-image-2 (product images). You can create a complete campaign in under a minute. This is a game-changer for merchants who want to optimize ad spend without hiring an agency. 7. Replenishment Engine: predict when customers need refills. Omnisend has no replenishment engine. Fidras includes a 12-formula statistical engine that computes per-customer, per-product median reorder cycles, adjusts for quantity purchased, and applies confidence scoring. It triggers 2-4 days before the customer runs out - not after. This converts at 3-5x the rate of generic win-back campaigns. Competitors sell this as a separate app for $30-80/month. Fidras includes it free. 8. Real-Time visitor intelligence and anonymous segmentation. Omnisend can only segment known customers. Fidras segments anonymous browsing visitors in real-time using a 45-dimension feature vector (session timing, page depth, interaction signals, cross-channel warmth, and more). You can see a live feed of visitors split into 'Going to buy' vs 'Just browsing' with their current product, score, and source. Fidras also pushes high-probability visitors to Meta custom audiences in real-time. No other retention app does this. 9. AI Store Assistant: plain english commands. Omnisend's new features include AI-generated subject lines, but Fidras takes AI further with a full AI Store Assistant. You can type commands like 'Create a segment of customers who bought sunglasses but not cases' or 'Set up a win-back flow for At Risk customers, 3-day wait, then a WhatsApp' - and it builds the segment or flow instantly. This saves hours of manual setup and makes advanced automation accessible to non-technical merchants. 10. Setup time: 2 minutes vs. 15+ minutes. Omnisend takes 15+ minutes to set up, with manual integration steps. Fidras installs in under 2 minutes with one click for Shopify and WooCommerce. Webhooks register automatically, full customer and order history syncs in the background, and within an hour your RFM segmentation, cart abandonment flows, and replenishment engine are live. No coding required. Frequently asked questions. Is Fidras a good Omnisend alternative? Yes, Fidras is a strong Omnisend alternative because it includes native WhatsApp marketing, predictive analytics, churn prediction, and ML product recommendations - all features Omnisend lacks - starting at free with no contact limits. Does Omnisend have WhatsApp marketing? No, Omnisend does not offer native WhatsApp marketing. It requires third-party workarounds. Fidras includes official Meta Cloud API WhatsApp with 95%+ open rates, per-message delivery tracking, and automated flows. How does Fidras pricing compare to Omnisend? Fidras offers a full-featured free plan with no contact limits, while Omnisend's free tier caps at 250 contacts and 500 emails. Paid plans start at $16/month for Omnisend (Standard) versus $16/month for Fidras (with more features included). Can Fidras replace Omnisend for email and SMS? Yes, Fidras replaces Omnisend for email and SMS marketing, plus adds WhatsApp, AI segmentation, predictive analytics, product recommendations, and a replenishment engine - all in one platform. Many merchants also ask whether Fidras works with WooCommerce stores. The answer is yes - Fidras integrates seamlessly with both Shopify and WooCommerce, so you can use it regardless of your platform. Try Fidras free today. Omnisend's 13 new features are a step forward, but Fidras already offers everything they added - and much more - at a fraction of the cost. With a free plan that includes unlimited contacts, native WhatsApp, predictive analytics, and ML recommendations, Fidras is the last retention app you will ever need. Set up in 2 minutes, no credit card required. Paid plans start at $16/month with a 3-day free trial. Start your free trial at Fidras.com and see the difference. Fidras Team Fidras (fidras.com) is an AI-powered retention and growth platform for Shopify and WooCommerce, built by CatalystIQ, Dubai, UAE. It is the last retention app a merchant will ever need.

Where creativity meets commerce: inside Craft Club's winning strategy. Reading Time: 3 mins Craft Club founder Nakisah Williams on scaling a side hustle into an award-winning global success story. Craft Club founder Nakisah Williams has been named Female Founder of the Year at the 2026 SHE-com Women in Ecommerce Awards, recognition that reflects the rapid rise of an Australian ecommerce business that has turned a niche craft category into a multi-million-dollar retail success. Presented by Omnisend, the SHE-com Women in Ecommerce Awards celebrate female founders driving innovation across the ecommerce industry, shining a spotlight on businesses that are scaling while creating meaningful impact for customers. Founded in 2021, Craft Club set out to make creativity more accessible through beginner-friendly craft kits. What began as a side hustle has since grown into a business generating millions in revenue, supported by a community of more than 120,000 makers and an expanding international presence. Commenting on the win, SHE-com founder Lisa Jones said Williams has redefined what was possible in a traditionally "niche" category. "The SHE-com Awards exist to celebrate the women building ecommerce businesses from the ground up, and the impact they're having that so often goes unseen. "Nakisah and Craft Club stood out because she took a category most people wrote off as niche and turned it into a genuine retail powerhouse, scaling to $10 million in revenue with 350 percent year-on-year growth." While Craft Club has built its reputation on beginner-friendly DIY kits, Williams believes its biggest competitive advantage has been creating a genuine community around creativity. "As we've gotten bigger, we've built the brand around the idea that creative confidence is something you build, project by project, not something you're born with." Asked about the biggest lesson she's learned as a founder, Williams pointed to the balance between striving for perfection and moving quickly. "Honestly, one of the biggest lessons has been learning to balance perfection with moving fast and testing things in the real world. "As a founder who's genuinely obsessed with its products, its SO easy to fall into the perfection trap. Left to my own devices, I could spend a year designing one kit. Tweaking a colour, restitching a sample again and again, agonising over a detail no one else would notice. "But not everything needs that perfectionism, in fact many things only get smothered or die if you don't make a choice and move forward. A lot of our best decisions - in product, in marketing and in our team structure - have come from testing something quickly, watching what happens and adjusting - rather than trying to get it perfect before it ever sees daylight." Williams also credits much of Craft Club's growth to her partnership with husband and co-founder Nikos, saying it has shaped the way she approaches leadership. "That partnership has actually shaped how my whole approach to leadership has evolved. In the early days, leadership looked like doing everything myself - I thought that was the only way to protect our quality and vision. Having Nikos beside me from the start taught me early that trusting someone else's judgement doesn't weaken the business, it strengthens it. As we've scaled, I've carried that lesson into how I lead our wider team - learning to step back, hand over real ownership and trust brilliant people to make decisions I would have insisted on making a few years ago." Like many ecommerce founders, Williams says growth has required continual adaptation as external market conditions shift. "The moment you feel settled and confident in a way of doing things, the game changes - and the past 12 months have proven that more than ever. US tariffs, the fuel crisis, consumer confidence dropping - small businesses have been hit with so much, all at once. "It's a reminder to never get complacent - to keep reflecting, keep questioning how we do things, and keep working to do better for our community." Looking ahead, Williams is preparing to release her first book, Craft Club Yarn, through Hardie Grant in August, before embarking on a book tour across Australia, the UK and the US. Craft Club is also set to launch a new collaboration with Pingu(TM) later this month. "What excites me most about opportunities like this, is the impact that we're able to have with Craft Club's message. That creativity has a place in everyone's lives - for joy and for mental wellbeing. That creative confidence is easy to build, one project at a time." Williams also took home awards for Global Expansion and Best Creative & DIY Product, with judges recognising Craft Club's rapid growth, product innovation and community-first approach. For Williams, receiving the awards has been both a personal and professional milestone. "Personally, it means the world. I grew up in an immigrant household where my loving and well-meaning family told me that creativity couldn't lead to a successful life. So this win feels like a nod to my high school self, who would be over the moon to know Power Retail Pty made its dreams come true. "Professionally, it validates something much bigger than me - proof that you CAN scale something built on craft and community, without losing what makes it feel human. That's definitely the part I'm most proud of." Craft Club Yarn, the debut book from Nakisah Williams, is available for pre-order here. Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

MarTech360'S weekly news roundup with sprout social, NiCE, Semrush, Canva, pacvue, Omnisend, marchex and more! Here is MarTech360's weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. Top 10 news from this week. * In media & growth news this week... Sprout Social has introduced a next-gen social intelligence platform powered by artificial intelligence (AI) technology in tandem with an expansion of its unique AI agent named Trellis, marking the dawn of a new era in brand management through the effective application of social media data in making decisions that impact the bottom line. NiCE and Konecta are partnering globally to enhance the speed of adoption for next-generation AI-first customer experience solutions driven by agentic automation. As part of the partnership agreement, Konecta has received the status of a Global Platinum Partner of NiCE. The partnership between Semrush and Lovable means that Semrush will bring its search intelligence technology right into the AI-powered app development platform developed by Lovable. This is meant to enable the development of software that can be informed about SEO and search demand insights during the development phase. The worldwide visual communication platform Canva has partnered with Anthropic to launch AI-powered campaign creation features with the Claude for Small Business product. The joint effort aims to make it easier for small business owners to execute their marketing campaigns, translating their campaign ideas and insights into creative elements. Nexxen, the advertising technology platform powered by unique data and media, announced a partnership with Unity, the world's leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. * In stack & platform news this week... Pacvue announced the launch of its MCP server, embracing emerging open standards that will help enterprise teams seamlessly connect commerce media data with AI tools like ChatGPT, Copilot, Gemini, and Claude. MCP (Model Context Protocol) is a protocol - an open standard originally developed by Anthropic that defines how AI models communicate with external tools and data sources. The company has launched Ooma AI, which is a set of artificial intelligence functionalities that aim at improving the handling of business calls as well as engaging customers through its Ooma Office solution. Among the AI functionalities launched by Ooma include AI Transcriptions, AI Answering Services, AI Receptionist, AI Insights, and OpenAI functionalities. Omnisend announced the launch of Model Context Protocol (MCP), a new capability that lets merchants use the Omnisend platform within AI tools, including ChatGPT. With MCP, marketers can analyze marketing performance, uncover new opportunities, and create campaigns using plain-language prompts from the same chat environment where they already plan and work. Marchex, Inc.(TM), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, launched Agent Behaviors, a new solution that delivers detailed agent performance analysis and recommendations to help franchises, dealers, and other organizations book more appointments, increase sales, and improve customer satisfaction. ChurnZero, the AI platform and partner for customer growth, announced AI Email Play Steps, an industry-first AI-powered personalization capability built directly into automated customer success workflows. The new capability helps customer success teams eliminate the tradeoff between personalization and scale by using live customer data to draft context-aware emails when a play is triggered. * article of the week... Every feed now looks like a warehouse of recycled motion graphics, AI avatars, and 'personalized' videos that only swap a first name. Audiences noticed. Engagement slowed down. Attention became expensive again. The problem is not video fatigue. It is relevance fatigue. Most brands still treat video like a broadcast asset. Record once, distribute everywhere, and hope the algorithm does the heavy lifting. Meanwhile, buyers expect context. They expect timing. They expect content that reacts to their behavior, not content that screams into the void. Search marketing is quietly walking toward its first real extinction event. Not because Google disappeared. Not because SEO stopped mattering. But because the internet is moving from matching words to interpreting meaning. From 'strings' to 'things.' And most Martech stacks are still built for a web that no longer exists. For two decades, marketers trained teams around keyword density, backlink volume, rankings, and click-through rates. Meanwhile, AI systems learned something far more dangerous. Intent. Context. Entity relationships. Behavioral inference.