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Omnisend helps ecommerce businesses run marketing on multiple channels from one platform. It automates tasks across email, SMS and social media to drive sales and engage customers. The product includes ready-to-use workflows for cart recovery, new subscriber engagement and customer retention, plus mobile-friendly forms, exit-intent popups and customizable templates. It differentiates itself by offering a tightly integrated, channel-spanning automation suite tailored for ecommerce, supported by partner programs and a scalable subscription model that fits small to mid-size shops, freelancers and agencies. The goal is to grow online revenue and improve customer engagement by making it easy to automate marketing across channels.
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Seed
Total Funding
$199K
Headquarters
Vilnius, Lithuania
Founded
2014
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Total Funding
$199k
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Bitcoin rewards for Omnisend: loyalty emails built for your brand. Connect Oshi to Omnisend and send Bitcoin rewards emails from your own domain with full control over branding, automations, and segmentation. Oshi integrates with Omnisend to sync reward data and power fully branded loyalty email flows. When a customer earns Bitcoin at your store, somebody has to tell them. By default, that message comes from Oshi. It's functional, it covers the basics, and it gets the job done. But if Omnisend is where you run your marketing, that default notification sticks out. Your welcome series, your post-purchase flows, your win-back campaigns - all of that is carefully built inside Omnisend with your branding and your sender domain. Then your customer earns their first reward and gets a message from somewhere else entirely. Different look, different sender, no connection to the relationship you've been building. That's a gap worth closing. Reward emails that come from you. Connecting Oshi to Omnisend hands all reward email delivery over to Omnisend. The moment the integration is active, Oshi stops sending notifications on its own. Purchase rewards, referral bonuses, social engagement rewards - every message is now an Omnisend automation triggered by Oshi events, sent from your domain, styled with your templates. The practical result: your rewards program stops feeling like a separate tool bolted onto your store and starts feeling like a natural part of how you communicate with customers. That consistency builds trust. It also means your reward notifications benefit from the sender reputation you've already established - better inbox placement, better open rates, better outcomes. Reward activity becomes segmentation fuel. The integration doesn't just route emails through Omnisend. It keeps your contact profiles enriched with live reward data - the kind of data most merchants don't have access to through their standard email tool. Every contact synced through Oshi carries properties like their current sats balance, VIP tier, lifetime earnings, referral history, and whether they've enrolled in the program. That data updates automatically and is available immediately for use in any segment or automation you build. In practice, this opens up targeting that a standard loyalty app can't offer: * A segment of customers sitting one tier away from your top VIP level, ready for a nudge * A campaign for enrolled members that shows their personal earning rate, different from the one you send non-members * A win-back flow that leads with a customer's unclaimed sats balance - something specific and personal, not a generic "we miss you" * Referral promotions targeted only at customers who haven't shared yet The more you already use Omnisend for behavioral segmentation, the more valuable this data layer becomes. Automations built on real loyalty events. Omnisend was built for ecommerce automation, and reward events slot into that system naturally. Oshi fires a real-time event every time something happens - a reward earned, a referral converted, a social action completed - and each one can trigger an automation in Omnisend. The core automations most merchants set up first are the transactional ones: the purchase reward notification, the referral confirmation for both parties, the social engagement acknowledgment. These replace the default Oshi emails and are the minimum you need before going live. From there, the more interesting work is building the engagement layer. A reward expiration sequence that sends a reminder at 15 days and a final notice at 30. A VIP milestone email that goes out the moment a customer hits a new tier, with their updated earning rate and a prompt to keep going. An enrollment prompt for customers who have earned but never claimed. These aren't complicated to build in Omnisend - if you've set up a post-purchase sequence before, the logic is the same. What makes them effective is that they're triggered by real loyalty behavior, not just time-based assumptions. Program data, live in every email. Oshi syncs more than contact properties - it also syncs your program configuration into Omnisend. VIP tier names, earning thresholds, referral rates, social reward amounts. All of it is available as dynamic content you can pull into any template. That means an email can show a customer exactly how many sats they're away from their next tier. It can list the current ways to earn with your business without you manually updating the template every time you adjust a rate. It can include the customer's personal referral link and their running referral count, making every message a passive referral touchpoint. When you change something in your rewards program - add a tier, update a rate, introduce a new social action - the emails reflect it automatically. The templates don't need to be touched. The right tool for merchants already on Omnisend. If you haven't started with Omnisend yet, this integration isn't where you'd begin. Oshi's native email notifications work out of the box with no configuration required. But if Omnisend is already central to how you communicate with customers, adding Oshi's data to that system is an obvious move. Your loyalty program stops being a separate channel to manage and becomes part of the same workflow where everything else already lives - same audience data, same segmentation tools, same reporting. One less thing running in isolation. One more reason each Omnisend automation you already built gets a little smarter. Get connected. The integration takes a few minutes to set up. Generate an API key in Omnisend, add it to your Oshi dashboard, and the sync starts immediately. Once connected, you'll build your reward automations in Omnisend using the events and contact properties Oshi syncs over. Oshi Technologies, Inc has a full setup guide with example automation structures and the custom event properties available for each trigger. About Omnisend. Omnisend is an email and SMS marketing platform built for ecommerce. It gives merchants the tools to build automated flows, segment customers based on behavior and contact data, and send personalized messages across email, SMS, and web push - all from a single dashboard. Integrated with Oshi, Omnisend becomes the delivery engine for your entire Bitcoin rewards program, with full access to reward events, customer balances, VIP tier data, and referral activity.
Key takeaways from studioforty9 X Omnisend webinar. To kick off 2026, StudioForty9 joined forces with its industry partner Omnisend, an email and SMS platform provider, to deconstruct their recent Ecommerce Marketing Report. This report analysed data from 150,000 brands, 27 billion emails, 321 million SMS messages, and 458 million push notifications sent over the past year. The data reveals a stark reality: last year's gains were captured by a small group of fast-growing brands: * The top 5% of brands generated 57% of total ecommerce order growth. * The top 10% accounted for nearly 69% of all growth. * The top 20% drove 81% of total growth. To join that top 5% and capture your share of market growth, you must shift your strategy from chasing attention to capturing intent. Its recent webinar broke down the key areas required to make this shift. Key takeaways for 2026. The metrics paradox. While open rates have risen for the fifth consecutive year (reaching 26.2%), email clicks declined by 33% last year. Historically, this would suggest failing content; however, click-to-conversion rates surged by 53%. Effectively, the "window shopper" is disappearing. Customers are now clicking only when they are ready to buy. As a retailer, your job has changed. It is no longer about simply generating the most clicks, but about delivering the right message to those with high intent. Moving from manual work to automated precision. The market is growing, but it is concentrated at the top as shoppers become increasingly selective. You can win in this environment by leveraging technology to handle the heavy lifting. Automated messages allow you to reach people at the exact moment when their intent is highest. Last year, automated emails, such as welcome series and cart recover, accounted for only 2% of total sends but drove 30% of total revenue. These "silent earners" work while you sleep, earning roughly 20x more per message than manual campaigns. Because automation responds to customer behaviour, it is the ultimate form of intentional shopping. Focus on the three flows that account for 87% of all automated orders: * Abandoned Cart * Welcome Series * Browse Abandonment (nudging those who are interested but need a final push) SMS: the high-roi closer. Last year saw SMS volume increase by 40%, with retailers seeing a return of $71 (€60*) for every $1 (85c*) spent. The secret here is the automation multiplier; reminders such as cart expiration can earn up to $8 (€6.80*) per message sent. It is time to view SMS as a frictionless nudge that effortlessly converts shoppers. The death of "batch and blast" In the current landscape, sender reputation has evolved from a technical metric into a brand's most valuable asset. The 2025 shift in provider requirements, specifically the 0.3% spam threshold, has turned high-volume, low-relevance emailing into a "deliverability death sentence." Success in 2026 requires an obsessive focus on list hygiene and engagement. Top-tier brands recognise that inbox placement is a hard-earned privilege and by protecting their reputation year-round, they ensure maximum visibility and ROI during high-stakes windows like Black Friday and the Christmas shopping. The Retention Mandate. Customer acquisition costs (CAC) jumped by 40% in 2025, essentially placing a "growth tax" on every new customer. The era of buying your way to growth is officially over. To thrive in 2026, StudioForty9 must embrace the Retention Mandate. Profit is now based on the subsequent transactions rather than the initial sale. StudioForty9 is moving away from static marketing toward agentic commerce. This involves creating AI-driven systems that act as a personalised assistant for your customer. By predicting needs before they arise, you stop hunting for "rented attention" and start building an "agentic engine" that serves your existing base, making rising CAC irrelevant. Is your brand ready for the shift? The gap between average performers and the top 5% is widening. Success in 2026 will be defined by efficiency over volume and data integrity over guesswork. To find out more you can watch the full webinar here.
Omnisend has released its 2026 eCommerce Marketing Report, analysing data from 150,000 brands and revealing that shoppers clicked less but purchased more in 2025. The report examined 27 billion emails, 321 million SMS messages and 458 million push notifications. Key findings show email open rates rose to 30.7%, whilst click-to-conversion rates increased 53% year-over-year to 9%. Automated emails represented just 2% of sends but generated 30% of email-attributed revenue, earning 16 times more per send than scheduled campaigns. Push automation conversion rates reached 22.9%, and SMS click rates more than doubled. The top 5% of brands accounted for 57% of total eCommerce order volume growth. Birthday automations produced the highest average order value at $744.37 per order, over four times the platform average.
Omnisend at the Web Agency Summit 2025: empowering web professionals to drive ecommerce growth.
By teaming up with OmniSend, eCreations LLC is providing its clients with an even more robust digital marketing ecosystem.
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Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Seed
Total Funding
$199K
Headquarters
Vilnius, Lithuania
Founded
2014
Find jobs on Simplify and start your career today