Omnisend, the ecommerce marketing platform, has introduced a beta version of its upgraded reporting feature, aimed at streamlining how merchants analyze performance across email, SMS, and push notification campaigns.

Get ready, mom and dad: survey reveals parents top the list of who shoppers are shopping for this year, followed very closely by spouses. Kids rank third!. CHARLESTON, S.C., Nov. 20, 2024 /PRNewswire/ -- With Black Friday quickly approaching, ecommerce marketing platform Omnisend released insights on how Americans plan to gift this season, from admitting to self-gifting, to describing why they blow the budget when participating in group gift exchanges. Topping the list of surprises is who the gift recipients will be: parents are first on the list of who Americans are shopping for this holiday season, with 51.24% of respondents saying mom or dad are on their list, followed closely by their spouse at 50.83%. Children are not far behind at 49%, but it marks a new trend that indicates the holidays are not actually mostly for children

Artificial intelligence poets are stealing the spotlight, with new research showing their verses outshine human-crafted ones in consumer appeal and often fool readers into thinking real poets pen them. The new finding in Scientific Reports could signal a market shift for creative commerce industries, where AI’s ability to produce accessible, crowd-pleasing content collides with premium pricing models built around human artistic complexity and expertise. “If AI evolves enough to start producing persuasive content that is hard to distinguish from human writing, it won’t be smart to try and compete with it,” Bernard Meyer, senior director of comms and creative at Omnisend, told PYMNTS. “Instead, businesses could focus on the raw parts of human creativity that AI simply can’t replicate without real experiences and emotions. This could mean using human creativity to generate unusual or provocative content that falls outside AI’s capabilities.”