MBA Product Marketing Intern
Intuit
MBA Product Marketing Intern
Intuit
Tax, accounting, and personal-finance software
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With tens of millions of customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
To qualify for US internships, you must be currently enrolled in a degree-seeking program with an expected graduation date after the internship/co-op ends. If you do not meet this requirement, we invite you to explore other opportunities available on our careers website.
Intuit internships are 12 weeks throughout the summer. We have fixed start and end dates that are designed to work with various universities’ academic calendars.
Cohort 1: Monday, May 17 - Friday, August 6, 2027 (12 weeks)
Cohort 2: Monday, June 14 - Friday September 3, 2027 (12 weeks)
About our Emerging Talent Program:
Intuit invests in Emerging Talent because fresh perspectives strengthen our products and teams. The program is backed by a culture that values curiosity and collaboration, and you'll be supported by dedicated managers and mentors who are invested in your growth. As an intern or co-op, you'll work on meaningful projects with business impact, many centered on AI and emerging technologies, and contribute to driving decisions. You'll build skills through function-specific learning opportunities, connect with a global community of interns and co-ops through dedicated programming and social events, and get exposure to senior leadership and cross-functional work across Intuit's product ecosystem. Learn more about our Intern and Co-op Program here.
About the Team
Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth. Within GBSG, the Money team helps businesses get paid, manage complex billing workflows, and access the financing they need to operate and scale, delivering industry-leading cash flow and operational efficiency benefits through offerings like QuickBooks Payments and QuickBooks Capital.
Mid-market businesses, which manage higher transaction volumes, multi-entity operations, and more sophisticated AR/AP and financing needs, represent a significant growth opportunity for the Money portfolio. As a Product Marketing MBA Intern on the Money PMM team, located in Mountain View, CA, you will work with a team of passionate marketers focused on delivering exceptional experiences for customers and strong results for our business, in a fun and high-performing environment.
Responsibilities
You will help shape how we define and speak to our highest-value customers. Your core project will center on supporting the development and update of the Ideal Customer Profile (ICP) and positioning/messaging framework for the Money portfolio. Responsibilities could include:
Supporting the development and refresh of the Ideal Customer Profile (ICP) for mid-market customers, grounded in data and customer insights.
Coordinating with the customer research team to scope and develop research briefs.
Conducting primary and secondary research, including customer, market, and competitive analysis, and gathering insights to identify unmet needs and new market opportunities.
Synthesizing learnings into actionable recommendations to update the ICP and the positioning/messaging framework.
Partnering with cross-functional teams, including Product Management, Sales, Research, and Finance, to pressure-test positioning and align on segment strategy.
Conducting product-market fit analysis to assess how well current offerings and value propositions resonate with customers, and identifying gaps and opportunities to strengthen fit.
Setting success metrics, monitoring against milestones, and providing data-driven recommendations.
Presenting updates and final recommendations to senior leadership team members.
Qualifications
Must be enrolled in a MBA degree-seeking program throughout the duration of the internship
Demonstrated leadership and track record of delivering results
Ability to think strategically and leverage strong analytical skills
Passion for delighting customers with technology solutions and customer experiences grounded in customer insights
Strong ability to collaborate cross-functionally and build enduring partnerships
Outstanding verbal and written communication skills
Self-directed and self-motivated; takes complete ownership of the work and its outcome
High energy and positive mindset
Interest in fintech (payments, lending, or money movement) and marketing to business customers is a plus
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $40 - 53/hr in MTV.
The expected base pay range for this position is:Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
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