Social & Brand Media Specialist

Our Home & Outdoor team at Helen of Troy and make an immediate impact on our trusted brands:OXO,Hydro Flask,Osprey,Honeywell, PUR, Braun, Vicks, Hot Tools,Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere, every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Social & Brand Media Specialist - Hydro Flask

Department:  Marketing for Hydro Flask

Work Location: Bend, Oregon, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

• Social Media Community Management: Monitor and engage with social media communities across multiple platforms (e.g., Meta, TikTok, LinkedIn). Respond to comments, messages, and mentions in a timely and brand-appropriate tone. Share social posting plans for Customer Service teams to participate in brand-oriented community management effectively, efficiently, and in line with brand guidelines and standards. Find opportunities to surprise and delight fans via social conversations.
• Social Content Execution: Partner with Social Media Manager to develop posting plans to schedule social media content that aligns with the brand’s voice and marketing goals. Collaborate with content creators and creative teams (internal and external) to produce engaging visual and written content. Post all content on social channels and community manage.
• Brand and Product Media Campaign Support: Assist in planning, executing, and analyzing paid media campaigns across digital and traditional platforms. Responsible for media asset planning, briefing, and finalizing.
• Collaboration with Marketing and DTC Teams: Work closely with the Social Media Manager, DTC Growth Manager and creative team to ensure social and media campaigns align with broader marketing strategies.
• Content Calendar Management: Maintain a content calendar for organic social and full-funnel paid media campaigns, ensuring consistent posting and strategic planning of content across organic and paid.
• Trends and Analytics: Stay up-to-date with social media trends, best practices, and emerging platforms. Use analytics tools to track engagement, reach, and other key metrics. Report insights and suggest optimizations to improve performance.

Skills needed to be successful in this role:

• Excellent communication skills, both written and verbal.
• Proficiency in social media management tools.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Strong attention to detail and organizational skills.
• A proactive and creative mindset with a passion for storytelling through social media.
• Experience with paid media execution either in an agency or in-house.
• Demonstrated ability to speak the voice of the brand through social media communication.
• Demonstrated high degree of customer service.
• Ability to manage and influence remote teams.
• Successful track record of interacting and collaborating with other departments on both planning and execution.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2+ years of experience in social media management or a similar role.
• Strong understanding of media landscape including social media platforms, their algorithms, and best practices.
• Authorization to work full-time in the United States.

Preferred Qualifications:

• Agency experience in Social Media Management.
• Experience with graphic design tools (e.g. Adobe Creative Suite).

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to fostering a diverse and inclusive workplace where all employees can thrive.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  To request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia.  Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.