D

Dentsu

Marketing analytics and digital advertising solutions

Manager – Data Modeling and Data Science

Data ScienceUpdated on Nov 13
Full-timeColorado, USA$65.79 - $87.77 /hr

About the Job

Requirements

  • Possess core database marketing knowledge, including understanding company and client data, relational database concepts, and direct marketing concepts.
  • Have at least five years of experience in quantitative marketing, analytics, or data science.
  • Have advanced experience with Snowflake, SQL, R, Python, Claude AI tools, logistic regression, linear regression, XGBoost machine learning, and clustering.
  • Have advanced experience using third-party data in combination with first-party data for modeling, scoring, and campaign analytics.
  • Be able to explain and present complex analytical methodologies and results to non-technical audiences.
  • Be able to execute advanced analytic tasks, including developing or editing modeling code, modeling, segmentation, design of experiments, and forecasting, and create meaningful analytical outputs.
  • Be able to translate analysis insights into actionable recommendations and strategies for marketers.
  • Have experience applying statistical techniques such as regression, cluster analysis, and factor analysis to solve business problems.
  • Possess core analytical competencies, including formulating analytical problems; quality-checking data and results; summarizing findings and insights; making actionable recommendations; and developing analytical solutions to challenging business problems.
  • Have a bachelor's degree or foreign equivalent in Statistics, Mathematics, Economics, or a related scientific or quantitative field, and at least five years of experience as a Data Analyst or in a related occupation.

Responsibilities

  • Ensure timely delivery of data, analytics, and models supporting client data licenses, database marketing initiatives, and campaigns.
  • Develop or edit R and Python code for model builds, scoring, and delivery.
  • Provide direction and manage the work processes and output of database marketing analysts.
  • Participate in creating client solutions by evaluating needs for quantitative analysis and developing methods or processes for implementation.
  • Apply data and statistical modeling techniques to provide suggestions or guidance to teams using Snowflake, SQL, Python, and R.
  • Build and optimize clients’ multichannel campaigns through model building, campaign scoring, and production using Snowflake, SQL, Python, and R.
  • Evaluate third-party data vendors for the data product using qualitative and quantitative methods.
  • Manage project tasks, timelines, and deliverables, including model builds, deployment, and campaign production activities such as scoring.
  • Advise on predictive statistical models, customer profiling, segmentation analysis, campaign analysis and scoring, and data analysis and mining.
  • Co-present modeling findings and campaign results to clients.
  • Work independently with minimal supervision and provide guidance to junior team members.

Desired Qualifications

  • A master's degree or higher is preferred.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

Recently Posted Jobs

Explore more opportunities at Dentsu

See more jobs