Senior Performance Marketing Manager

Who We Are

Wine Enthusiast Companies is the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the family-owned company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually. Wine Enthusiast events include the annual premier Wine Star Awards gala. In 2024, the company launched a travel division, which includes the Tasting Room Directory and Cork+Compass Travel. Together, Wine Enthusiast Companies is the indisputable hub for everything wine. We bring wine to life.

Your Role in Our Journey

Wine Enthusiast is seeking a hands-on, highly analytical Performance Marketing Manager to lead paid search, paid social, and Amazon advertising. This role owns strategy, execution, optimization, forecasting, and budget management, connecting media performance to revenue, profitability, inventory, and promotional goals. This is a fully remote position.

What You'll Be Uncorking

Key Responsibilities:

• Lead paid-media execution: Build, manage, and optimize campaigns across paid search, paid social, and Amazon, balancing customer acquisition, revenue growth, and profitability.
• Own product feeds: Manage feed health, product segmentation, pricing, availability, attributes, and catalog accuracy. Diagnose disapprovals and data discrepancies, resolve underlying issues, and verify corrections.
• Turn analysis into action: Reconcile platform reporting with ecommerce data, identify performance drivers, and deliver clear recommendations beyond surface-level metrics.
• Build forecasts and control budgets: Develop spend, revenue, and profitability projections with clear assumptions. Maintain accurate pacing, proactively flag risks, and obtain approval before exceeding or reallocating controlled budgets.
• Execute holiday and promotional campaigns: Lead media planning, launch readiness, monitoring, and optimization for Black Friday, Cyber Monday, and other major selling periods.
• Collaborate across teams: Partner with creative, merchandising, ecommerce, technology, and finance on creative testing, inventory priorities, landing pages, conversion tracking, and promotional execution.

The Perfect Blend (What You Bring to the Table)

Qualifications:

• 6+ years of performance marketing experience, with recent hands-on ecommerce ownership and demonstrated success managing significant media budgets through at least two holiday/Cyber Week cycles.
• Advanced paid-search expertise: Google Ads and Microsoft Advertising/Bing, including branded and non-branded search, Shopping/PLA, and Performance Max, plus substantial Google experience with YouTube, Demand Gen, and Dynamic Search Ads.
• Strong paid-social experience: Hands-on campaign management across Meta, LinkedIn, Pinterest, and TikTok, including audience strategy, creative testing, retargeting, and performance measurement.
• Amazon expertise: Experience managing Amazon advertising and working in Seller Central, with an understanding of listing health, inventory, advertising efficiency, and marketplace profitability.
• Deep feed-management and analytical skills: Proven ability to troubleshoot product feeds, build spreadsheet models, develop projections, and evaluate metrics such as ROAS, CAC, CPO, CVR, AOV, ACOS, and contribution margin.
• Relevant systems experience: Magento/Adobe Commerce, NetSuite, monday.com, Linear, Google Workspace, Looker, GA4, Google Tag Manager, and Merchant Center.
• Strong ownership and communication: Excellent attention to detail, proactive issue escalation, and the ability to independently explain recommendations and execute against them.

Preferred Qualifications:

Experience with Reddit and ChatGPT advertising, SQL, advanced feed-management platforms, incrementally testing, and high-consideration ecommerce products.

Work Arrangement:
This is a remote position; however, employees residing within a 60-mile radius of our office in Valhalla, NY are required to work onsite two days per week, with Tuesdays and Thursdays designated as mandatory in-office days.

Our Commitment to You

Unlimited PTO, Full Medical, Dental and Vision benefits, 401(K) Match, FSA, Flexible Work Environment, Pet Discount Plans, Employee Discount, Flexible Schedule, Dynamic and Collaborative work culture.

Our Core Values

JOY

We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.

EMPATHY

We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.

TRANSPARENCY

Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.

PASSION

We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.

INNOVATION

We value those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.

COLLABORATION

We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.

Our Commitment to Inclusion & Equity

At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace. We are an Equal Opportunity Employer (EOE) and do not discriminate against employees or applicants for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.

Our family-owned company was born from a passion to bring a fine wine experience to the everyday. We believe wine is best shared with others and brings people together. In 2021, Adam and Sybil's daughters Erika Strum Silberstein and Jacqueline Strum were named co-presidents and continue to lead the mission of bringing wine to life. The second generation works together with the collective team to create new and better ways for everyone to explore and enjoy the exciting world of wine, including low-alcohol wines, non-alcohol wines, spirits, and beyond! We hope you’ll join us with a glass in hand.