F&B Sales Manager - La Festa Phu Quoc, Curio Collection by Hilton

Qualifications & Experience

·Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales

·Experience in luxury hotels or high-end restaurants preferred

·Proven track record of achieving sales targets

·Fluency in English; additional languages are an advantage

Key Performance Indicators

·Restaurant sales revenue vs target

·Number of new accounts secured

·Repeat business and client retention

·Event conversion ratio

·Guest satisfaction related to sales-driven bookings

·Reservations conversion rate

·Response time and accuracy of reservations handling

·Guest satisfaction related to booking experience

Sales & Revenue Generation

·Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events

·Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs

·Manage and grow a portfolio of corporate and individual clients

·Achieve monthly and annual sales targets in line with business plans

·Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.

·Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.

·Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.

·Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.

·Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction. 

Account Management & Partnerships

·Build and maintain strong relationships with key corporate accounts, event planners, and local partners

·Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams

·Develop strategic partnerships to increase footfall and brand exposure

Marketing & Brand Positioning

·Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events

·Support digital and social media initiatives by contributing sales-driven content and campaigns

·Represent the restaurant(s) at networking events, trade shows, and industry functions

F&D Reservations Management

·Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings

·Ensure reservation standards, response times, and guest communication align with brand and service expectations

·Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties

·Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting

·Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence

·Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

Coordination & Operations Support

·Act as the main point of contact for restaurant-related sales inquiries

·Ensure seamless handover of confirmed business to Operations teams

·Follow up on guest feedback and ensure high satisfaction and repeat business

Reporting & Analysis

·Track sales performance and prepare regular reports on revenue, market trends, and opportunities

·Maintain accurate records in CRM and sales systems

·Analyze market competition and recommend strategies to maintain a competitive edge